Carlos Fernando G.
Sr. GTM Engineer ⚡️
MoleculaI build AI-powered outbound systems, CRM automations, and internal tools that make GTM teams faster. As a GTM Engineer at The Kiln, I work embedded in companies' go-to-market stacks, partnering directly with sales, marketing, RevOps, and engineering teams.
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My work spans cold outbound infrastructure, large-scale CRM enrichment, signal-based campaign design, and custom internal tooling. Before GTM engineering, I was a full-stack software engineer (JavaScript/TypeScript, React, js, GraphQL, SQL) and worked in content operations at Google. That mix of engineering depth and cross-functional experience is what lets me build systems that are technically sound and actually useful. Tools I work with daily: Clay, Salesforce, n8n, outbound sequencers, Claude Code.
GTM Index
- MOLECULAJOB
- Sr. GTM Eng4M
Sr. GTM Engineer
Molecula
- THE KILNJOB
- GTM Eng11M
GTM Engineer
The Kiln
GTM Engineer embedded in companies' go-to-market stacks, building outbound infrastructure, CRM systems, and internal tools as a technical partner to sales, marketing, and RevOps teams. • Launched 6 signal-based outbound campaigns for a B2B SaaS company, building the full cold email program from scratch: 38 sending inboxes, Clay enrichment workflows, Salesforce automation, and AI-powered reply classification • Enriched 200K+ Salesforce accounts (75+ fields), fixing primary domain corruption across 100K+ records and using LLM structured outputs to achieve 100% industry classification accuracy • Shipped internal tools, including a CRM data reconciliation UI and a Slack-based enrichment bot (n…
- FLAGSHIPJOB
- GTM Eng1Y 6M
GTM Engineer
Flagship
Designed and launched a full-funnel lifecycle tracking system — helping us 5x our lead intake capacity and giving the team visibility into where customers were in their journey. To make it work, I built automated workflows across HubSpot, Zapier, and Retool, layering in AI where possible to reduce manual lift and trigger timely, targeted cold outbound campaigns reaching up to 37% open rates. I worked closely with GTM leadership to define key CX milestones and tied them to product event data in order to automate lifecycle progression across a complex funnel of content creators. In addition to GTM Ops, I led customer support operations and a team of three agents through the holiday season,…
- REALSELFJOB
- Software Eng II1Y 2M
Software Engineer II
RealSelf
Led SEO projects from design to development, working cross-functionally with Content, Marketing, Sales, Analytics, and other Engineering teams to bring new products and features to customers and enhance the company's SEO standing. Enhanced content management processes through technical and operational solutions, while growing and maintaining a Contentful CMS and 200+ pages rendering the content using graphQL, TypeScript, and React.
- Software Eng I1Y 4M
Software Engineer I
RealSelf
- FDM GROUPJOB
- Java Developer1Y
Java Developer
FDM Group
• Developed solutions and tools to provide operational support for a team of 100+ testers • Automated the generation of test data from XML schema, increasing the efficiency and reliability of 200+ tests by 50%
- FREELANCERJOB
- Web Developer2Y 8M
Web Developer
Freelancer
Actively participated in hackathons and weekly tech meetups, continuing to advance personal projects while simultaneously working at Google. Some of these projects and volunteer events are highlighted on my website and my volunteering section on LinkedIn.
- GOOGLEJOB
- Content and Job Operations…2Y
Content and Job Operations Specialist
Google
I worked within a global digital operations team managing web content on Google Careers. We analyzed data, created tools, generated insights, and worked with internal partners to build clear and representative job postings for everyone. Web Development • Designed a custom CMS using HTML, CSS, JQuery, Google Sheets API, AppScripts, and Firebase • Developed a Chrome extension that highlights 500+ words, formats text as HTML, and manipulates DOM elements • Increased efficiency of operational processes by up to 96% through scripts; created/maintained related technical documentation Operations • Ensured 100% adherence to guidelines and optimized job content, increasing pipeline quality by ~55%…
- ST.EDWARD'S UNIVERSITYJOB
- Research and Teaching Assi…9M
Research and Teaching Assistant
St.Edward's University
My interest as a researcher of Psychology is to identify ways in which emerging technologies can help people live happier lives. My goal is to create tools that are fun and seamlessly promote positive emotions, engagement, relationships, meaning, and achievement. • Led two groups of researchers in the successful completion of two simultaneous research studies • Designed experiments and collected, analyzed, and interpreted quantitative and qualitative data from 200+ entries • Synthesized and presented research findings to multiple diverse audiences of up to 50 people
- Student Office Assistant -…1Y 7M
Student Office Assistant - Office of the Dean for the Schools of BSS and NSCI
St.Edward's University
• Implemented a department-wide process to make restocking inventory more efficient • Managed vendor relationships, assisted in business operations, and helped plan and execute events
- AUSTIN COMMUNITY COLLEGEJOB
- First Year Experience Coach11M
First Year Experience Coach
Austin Community College
• Led a group of 25 college students through the successful completion of their first year • Planned events and partnered with campus leaders to develop student success programs
- Dir of First Year Experience11M
Director of First Year Experience
Austin Community College
• Created and updated orientation materials and activities, coordinated venues for events, and managed third-party vendors and orders • Conducted student orientations, led campus tours, and assisted staff with crowd control
- Job: St.Edward's University — Research and Teaching Assistant · 2016-08 – 2017-05 · 9 mo — My interest as a researcher of Psychology is to identify ways in which emerging technologies can help people live happier lives. My goal is to create tools that are fun and seamlessly promote positive emotions, engagement, relationships, meaning, and achievement. • Led two groups of researchers in the successful completion of two simultaneous research studies • Designed experiments and collected, analyzed, and interpreted quantitative and qualitative data from 200+ entries • Synthesized and presented research findings to multiple diverse audiences of up to 50 people
- Job: Austin Community College — Director of First Year Experience · 2013-09 – 2014-08 · 11 mo — • Created and updated orientation materials and activities, coordinated venues for events, and managed third-party vendors and orders • Conducted student orientations, led campus tours, and assisted staff with crowd control
- Job: The Kiln — GTM Engineer · 2025-07 – 2026-06 · 11 mo — GTM Engineer embedded in companies' go-to-market stacks, building outbound infrastructure, CRM systems, and internal tools as a technical partner to sales, marketing, and RevOps teams. • Launched 6 signal-based outbound campaigns for a B2B SaaS company, building the full cold email program from scratch: 38 sending inboxes, Clay enrichment workflows, Salesforce automation, and AI-powered reply classification • Enriched 200K+ Salesforce accounts (75+ fields), fixing primary domain corruption across 100K+ records and using LLM structured outputs to achieve 100% industry classification accuracy • Shipped internal tools, including a CRM data reconciliation UI and a Slack-based enrichment bot (n…
- Job: RealSelf — Software Engineer I · 2021-07 – 2022-11 · 1y 4mo
- Job: RealSelf — Software Engineer II · 2022-11 – 2024-01 · 1y 2mo — Led SEO projects from design to development, working cross-functionally with Content, Marketing, Sales, Analytics, and other Engineering teams to bring new products and features to customers and enhance the company's SEO standing. Enhanced content management processes through technical and operational solutions, while growing and maintaining a Contentful CMS and 200+ pages rendering the content using graphQL, TypeScript, and React.
- Job: Freelancer — Web Developer · 2017-10 – 2020-06 · 2y 8mo — Actively participated in hackathons and weekly tech meetups, continuing to advance personal projects while simultaneously working at Google. Some of these projects and volunteer events are highlighted on my website and my volunteering section on LinkedIn.
- Job: Austin Community College — First Year Experience Coach · 2014-08 – 2015-07 · 11 mo — • Led a group of 25 college students through the successful completion of their first year • Planned events and partnered with campus leaders to develop student success programs
- Job: St.Edward's University — Student Office Assistant - Office of the Dean for the Schools of BSS and NSCI · 2015-08 – 2017-03 · 1y 7mo — • Implemented a department-wide process to make restocking inventory more efficient • Managed vendor relationships, assisted in business operations, and helped plan and execute events
- Job: Google — Content and Job Operations Specialist · 2018-06 – 2020-06 · 2y — I worked within a global digital operations team managing web content on Google Careers. We analyzed data, created tools, generated insights, and worked with internal partners to build clear and representative job postings for everyone. Web Development • Designed a custom CMS using HTML, CSS, JQuery, Google Sheets API, AppScripts, and Firebase • Developed a Chrome extension that highlights 500+ words, formats text as HTML, and manipulates DOM elements • Increased efficiency of operational processes by up to 96% through scripts; created/maintained related technical documentation Operations • Ensured 100% adherence to guidelines and optimized job content, increasing pipeline quality by ~55%…
- Job: Flagship — GTM Engineer · 2024-01 – 2025-07 · 1y 6mo — Designed and launched a full-funnel lifecycle tracking system — helping us 5x our lead intake capacity and giving the team visibility into where customers were in their journey. To make it work, I built automated workflows across HubSpot, Zapier, and Retool, layering in AI where possible to reduce manual lift and trigger timely, targeted cold outbound campaigns reaching up to 37% open rates. I worked closely with GTM leadership to define key CX milestones and tied them to product event data in order to automate lifecycle progression across a complex funnel of content creators. In addition to GTM Ops, I led customer support operations and a team of three agents through the holiday season,…
- Job: FDM Group — Java Developer · 2020-06 – 2021-06 · 1y — • Developed solutions and tools to provide operational support for a team of 100+ testers • Automated the generation of test data from XML schema, increasing the efficiency and reliability of 200+ tests by 50%
- Job: Molecula — Sr. GTM Engineer · 2026-06 – present · 2 mo
- School: St. Edward's University — Bachelor of Arts - BA, Psychology
- School: The University of Texas at Austin — Full Stack Web Development Bootcamp, Computer Software Technology
- School: Austin Community College — Associate of Arts - AA, Psychology
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