Brandon Seppa
AI GTM @ Google Cloud | Supporting ISV Innovation and Success in the Agentic AI Era
GoogleHex-HomeThe most energizing work happens at the intersection of complex problems, passionate people, and bold solutions. AI is fundamentally changing what's possible, and I'm drawn to challenges that demand creative solutions built with entirely new
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My path from genetics and lab research to self-taught programmer to GTM leader wasn't linear, and that's been the gift. Twenty-five years spanning technical, evangelism, sales, and leadership roles, including years based in Europe covering Eastern Europe, Russia, the Middle East, and Africa, showed me that the best solutions emerge when you combine curiosity with technical rigor and earnest collaboration. Operating without established playbooks taught me to navigate ambiguity and find opportunity in What drives me is simple: working with people who care deeply about solving problems that matter. I thrive where clarity of purpose meets constant learning and where diverse thinking is essential. The goal isn't perfection; it's progress made together.
GTM Index
- GOOGLEJOB
- AI GTM Lead, Strategic ISV…6M
AI GTM Lead, Strategic ISVs, Google Cloud
Google
- PRYONJOB
- AVP, Commercial Sales & St…2Y 3M
AVP, Commercial Sales & Strategy
Pryon
Pryon provides enterprise AI memory and orchestration solutions that transform unstructured institutional knowledge into accurate and verifiable context for onward generative and agentic use cases. Built on Google Cloud Platform (GCP) and available on Google Cloud Marketplace, Pryon was founded by the innovators behind Amazon Alexa, Apple Siri, and IBM Watson. • Partner with leadership to build Pryon's commercial sales function from the ground up as the company transitions from a research firm focused on the U.S. Federal government to a commercial software provider serving ISV and enterprise markets. • Identify, progress, and close net-new opportunities while collaborating with Marketing a…
- OPENTRONS LABWORKSJOB
- Dir, Sales, Pandemic Respo…1Y 11M
Director, Sales, Pandemic Response Lab
Opentrons Labworks Inc.
The U.S. faced significant challenges in responding to the pandemic, particularly around the infrastructure needed to support mass testing. There was a critical gap between traditional medical diagnostic testing conducted by large national labs and the broader public health surveillance and assurance testing required for effective tracing and containment. Pandemic Response Lab (PRL) stepped in to bridge this gap, delivering proprietary science and robotics specifically designed to address this unprecedented challenge and help communities move forward safely. • Worked with a team of four to grow revenue from $0 to >$100M (annualized) in the first 18 months of operation, personally contribut…
- HOMEJOB
- Full-time Dad7M
Full-time Dad | House Husband | Stand-in Early Childhood Educator
Home
During the pandemic, my wife and I decided that I would step away from a peak period in my sales career to focus on my most important role: being a present father and supportive partner. As our household navigated the challenges of remote schooling and isolation, it became clear that our young daughters needed a full-time advocate at home. I'm profoundly grateful for the time spent dedicated to my family’s health and education. While I missed the rhythm of working with colleagues and customers, the experience was transformative as it allowed me to support my wife during a pivotal moment in her career and taught me invaluable lessons about empathy and adaptability. Deciding to put my caree…
- MENDIXJOB
- Dir, Strategic Account Sales3Y 3M
Director, Strategic Account Sales
Mendix
Mendix helps businesses achieve their digital innovation goals. Their market-leading low-code application platform empowers Makers both technical and non-technical to modernize legacy, digitize internal operations, improve customer engagement, and extend core systems to create differentiated value. Business Results: • The largest TCV deal in Mendix history • 3 of the top 5 ACV deals in Mendix history And most important of all, happy clients deriving value disproportionate to their spend with Mendix. Recognition: • Sales Executive of the Year (Global), 2017 (268% of plan) • Sales Executive of the Year (Americas), 2019 (255% of plan)
- IBMJOB
- Regional Sales Mgr, Watson…7M
Regional Sales Manager, Watson Work & Talent, Financial Services
IBM
Ask any good manager what's most important and they'll say, "my people". At IBM, we sold cloud solutions that helped clients recruit, hire, onboard, engage, and analyze their workforce. Our clients weren't chasing incremental improvements. They partnered with us to transform their business and derive 20-50% more value from their people spend. • Led a sales team and managed a multi-million dollar Financial Services business amidst the most disruptive reorganization of IBM’s sales force in 15 years. Business Results: • Achieved 130% and 160% of 2H and Q4 transactional revenue targets respectively
- Worldwide Sales Leader, St…1Y 11M
Worldwide Sales Leader, Strategic Deals
IBM
Developed a worldwide strategy to bring a new unlimited license agreement (ULA) model to the fore to differentiate, foster trust with our clients, and beat competition (e.g., Microsoft, Google, Jive, Adobe). Business Results: • Doubled our business unit ULA close rate in under six months (doubled the yield from the same pipeline $) by shepherding deals from application, through bid approval, negotiation, contract development, and close. • Designed, launched, and executed IBM’s “Microsoft SharePoint Attack” sales play achieving >300% of the play’s revenue target (>400% in Europe) and recruitment of 7 new partners for IBM’s Digital Experience offerings. • Designed, launched, and executed a l…
- Cloud, Social, and Digital…2Y 7M
Cloud, Social, and Digital Experience Sales Leader | Central & Eastern Europe
IBM
• Led IBM's cloud business growth across Central & Eastern Europe and Russia from Paris during a rare second consecutive international assignment. • Directed a team of elite "Tiger" consultants on IBM's most strategic opportunities, engaging C-suite clients across dozens of countries in financial services, telecommunications, manufacturing, oil and gas, government, and military sectors. • Mentored consulting, technical, and sales professionals (particularly in Russia) to develop next-generation leadership through coaching and job shadowing. • Identified market opportunities for IBM Cloud Social and Digital Experience solutions across the region and partnered with IBM worldwide to develop go…
- Collaboration Solution Sal…2Y 8M
Collaboration Solution Sales Leader | Central & Eastern Europe, Russia, Middle East, and Africa
IBM
• Moved to Prague, Czechia and led business unit emerging market expansion, managing elite "Tiger" consultants with business responsibility for 98 countries spanning Siberia to Cape Town and Morocco to Pakistan. • Professionalized local sales teams in product knowledge, consulting practices, and customer value delivery by leveraging deep major market experience. • Reinvigorated key partner relationships across the region, driving mutual business growth. • Built repeatable, programmatic engagement with IBM worldwide to generate pipeline, establish key relationships, and gain visibility into major projects (e.g., Masdar City). • Developed competitive strategy for CEE/MEA, including research a…
- Worldwide Technology Evang…1Y 3M
Worldwide Technology Evangelist
IBM
- Technical Sales Dir2Y
Technical Sales Director
IBM
- BOWSTREETJOB
- Technical Sales Dir2Y 5M
Technical Sales Director
Bowstreet
- Senior Systems Eng2Y
Senior Systems Engineer
Bowstreet
- Systems Eng1Y 10M
Systems Engineer
Bowstreet
- Job: Google — AI GTM Lead, Strategic ISVs, Google Cloud · 2026-04 – present · 4 mo
- Job: Home — Full-time Dad | House Husband | Stand-in Early Childhood Educator · 2020-06 – 2021-01 · 7 mo — During the pandemic, my wife and I decided that I would step away from a peak period in my sales career to focus on my most important role: being a present father and supportive partner. As our household navigated the challenges of remote schooling and isolation, it became clear that our young daughters needed a full-time advocate at home. I'm profoundly grateful for the time spent dedicated to my family’s health and education. While I missed the rhythm of working with colleagues and customers, the experience was transformative as it allowed me to support my wife during a pivotal moment in her career and taught me invaluable lessons about empathy and adaptability. Deciding to put my caree…
- Job: Pryon — AVP, Commercial Sales & Strategy · 2024-01 – 2026-04 · 2y 3mo — Pryon provides enterprise AI memory and orchestration solutions that transform unstructured institutional knowledge into accurate and verifiable context for onward generative and agentic use cases. Built on Google Cloud Platform (GCP) and available on Google Cloud Marketplace, Pryon was founded by the innovators behind Amazon Alexa, Apple Siri, and IBM Watson. • Partner with leadership to build Pryon's commercial sales function from the ground up as the company transitions from a research firm focused on the U.S. Federal government to a commercial software provider serving ISV and enterprise markets. • Identify, progress, and close net-new opportunities while collaborating with Marketing a…
- Job: IBM — Cloud, Social, and Digital Experience Sales Leader | Central & Eastern Europe · 2012-01 – 2014-08 · 2y 7mo — • Led IBM's cloud business growth across Central & Eastern Europe and Russia from Paris during a rare second consecutive international assignment. • Directed a team of elite "Tiger" consultants on IBM's most strategic opportunities, engaging C-suite clients across dozens of countries in financial services, telecommunications, manufacturing, oil and gas, government, and military sectors. • Mentored consulting, technical, and sales professionals (particularly in Russia) to develop next-generation leadership through coaching and job shadowing. • Identified market opportunities for IBM Cloud Social and Digital Experience solutions across the region and partnered with IBM worldwide to develop go…
- Job: Mendix — Director, Strategic Account Sales · 2017-03 – 2020-06 · 3y 3mo — Mendix helps businesses achieve their digital innovation goals. Their market-leading low-code application platform empowers Makers both technical and non-technical to modernize legacy, digitize internal operations, improve customer engagement, and extend core systems to create differentiated value. Business Results: • The largest TCV deal in Mendix history • 3 of the top 5 ACV deals in Mendix history And most important of all, happy clients deriving value disproportionate to their spend with Mendix. Recognition: • Sales Executive of the Year (Global), 2017 (268% of plan) • Sales Executive of the Year (Americas), 2019 (255% of plan)
- Job: Bowstreet — Senior Systems Engineer · 2001-08 – 2003-08 · 2y
- Job: IBM — Regional Sales Manager, Watson Work & Talent, Financial Services · 2016-07 – 2017-02 · 7 mo — Ask any good manager what's most important and they'll say, "my people". At IBM, we sold cloud solutions that helped clients recruit, hire, onboard, engage, and analyze their workforce. Our clients weren't chasing incremental improvements. They partnered with us to transform their business and derive 20-50% more value from their people spend. • Led a sales team and managed a multi-million dollar Financial Services business amidst the most disruptive reorganization of IBM’s sales force in 15 years. Business Results: • Achieved 130% and 160% of 2H and Q4 transactional revenue targets respectively
- Job: Bowstreet — Systems Engineer · 1999-10 – 2001-08 · 1y 10mo
- Job: IBM — Collaboration Solution Sales Leader | Central & Eastern Europe, Russia, Middle East, and Africa · 2009-05 – 2012-01 · 2y 8mo — • Moved to Prague, Czechia and led business unit emerging market expansion, managing elite "Tiger" consultants with business responsibility for 98 countries spanning Siberia to Cape Town and Morocco to Pakistan. • Professionalized local sales teams in product knowledge, consulting practices, and customer value delivery by leveraging deep major market experience. • Reinvigorated key partner relationships across the region, driving mutual business growth. • Built repeatable, programmatic engagement with IBM worldwide to generate pipeline, establish key relationships, and gain visibility into major projects (e.g., Masdar City). • Developed competitive strategy for CEE/MEA, including research a…
- Job: IBM — Worldwide Sales Leader, Strategic Deals · 2014-08 – 2016-07 · 1y 11mo — Developed a worldwide strategy to bring a new unlimited license agreement (ULA) model to the fore to differentiate, foster trust with our clients, and beat competition (e.g., Microsoft, Google, Jive, Adobe). Business Results: • Doubled our business unit ULA close rate in under six months (doubled the yield from the same pipeline $) by shepherding deals from application, through bid approval, negotiation, contract development, and close. • Designed, launched, and executed IBM’s “Microsoft SharePoint Attack” sales play achieving >300% of the play’s revenue target (>400% in Europe) and recruitment of 7 new partners for IBM’s Digital Experience offerings. • Designed, launched, and executed a l…
- Job: IBM — Worldwide Technology Evangelist · 2008-01 – 2009-04 · 1y 3mo
- Job: Bowstreet — Technical Sales Director · 2003-08 – 2006-01 · 2y 5mo
- Job: Opentrons Labworks Inc. — Director, Sales, Pandemic Response Lab · 2021-01 – 2022-12 · 1y 11mo — The U.S. faced significant challenges in responding to the pandemic, particularly around the infrastructure needed to support mass testing. There was a critical gap between traditional medical diagnostic testing conducted by large national labs and the broader public health surveillance and assurance testing required for effective tracing and containment. Pandemic Response Lab (PRL) stepped in to bridge this gap, delivering proprietary science and robotics specifically designed to address this unprecedented challenge and help communities move forward safely. • Worked with a team of four to grow revenue from $0 to >$100M (annualized) in the first 18 months of operation, personally contribut…
- Job: IBM — Technical Sales Director · 2006-01 – 2008-01 · 2y
- School: University of New Hampshire — Bachelor’s Degree, Biology, Genetics
Skills
Playbooks
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