Brian Niroumand
We build AI agents for demand generation & GTM teams
ex-GorgiasBex-BistaInfo (Acquired)Experienced GTM engineer and leader with hands-on experience building AI agents to scale different GTM and demand generation channels including, organic, outbound, account-based marketing (ABM), and paid channels (PPC).
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Helped grow 4 different tech startups to over a million activated users. Experienced in both B2B and B2C companies. Fluent knowledge in the following areas (I have successfully applied these skills in my roles): io and crewAI to build AI agents and workflow automation. Built and deployed AI agents to scale organic traffic from search, LLMs (AEO/GEO), and organic traffic from social channels. Built and deployed AI agents to scale outbound demand generation channel using SmartLead and io. Building expanded TAM de-anonymizing audience segments using Clay, and io. Built and deployed AI agents to scale account-based marketing (ABM) using Clay, LinkedIn and programatic ad platforms. GEO/AEO (optimizing organic traffic and citations from LLM search) SEO (On-Page SEO + Off-Page SEO and link building + Technical SEO) SEM and paid user acquisition (Google Adwords, Facebook and LinkedIn ads, native advertising, retargeting and programatic advertising) Content marketing Paid Social Media Campaigns Conversion Rate Optimization (CRO) Some of the tools/skills that I use in my everyday job: io Clay io crewAI io A/B testing tools: Optimizely and Unbounce Analytics tools: Google Analytics, Mixpanel and KISSMetrics Excel programming and modelling HTML and CSS Content Management Systems (CMS) Marketing Automation Tools and CRM: Eloqua, Marketo, HubSpot, SalesForce
GTM Index
- PROJECT EXP.JOB
- Head of AI & GTM Eng1Y 1M
Head of AI & GTM Engineering
Project Exp.
- PAVILIONJOB
- Executive Member2Y
Executive Member
Pavilion
- HARVARD UNIVERSITYSCHOOL
- Master’s Degree, Mktg/Mktg…10Y 9M
Master’s Degree, Marketing/Marketing Management
Harvard University
- WORKLEAPJOB
- GTM & AI Eng (Building AI…7M
GTM & AI Engineer (Building AI Agents to scale Outbound, ABM, and Organic Channels)
Workleap
Building AI agents and agentic flows to scale our go-to-market motions and demand generation channels. Project Highlights: 1. An agentic flow to scale our content creation and syndication across different platforms. The content syndication happens across LinkedIn, Meta, X (twitter), and reddit. We use OpenAI's gpt-4o for keyword research, Anthropic's Claude 3.7 for creative writing (long form articles), Dall-E-3 for image generation (not the best, I know but we need models with API access), Google's Gemini 1.5 as our QA agent because of its large context window and token count. The automation is done through n8n and crewAI. 2. An agentic flow to automate outbound marketing and signal-based…
- Demand Generation and CRO1Y 4M
Demand Generation and CRO
Workleap
- In charge of all acquisition and growth channels including PPC, SEO, Email marketing, and conversion rate optimization both for the site and the funnel at Workleap Lab. - In charge of the analytics and customer segmentation to optimize funnel conversion rate at Workleap Lab. - Establishing a product-led growth funnel to optimize self-serve revenue at Workleap Lab.
- GORGIASJOB
- Product-Led Growth: Self-S…6M
Product-Led Growth: Self-Serve Revenue
Gorgias
Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. Connect all your business and social apps, and turn customer support into a revenue generating activity! We currently serve over 8,000 businesses including Timbuk2, Steve Madden and MVMT.
- VENTIONJOB
- Dir of Growth and Demand G…2Y 11M
Director of Growth and Demand Generation
Vention
Achievements: - Recruited the demand generation and data science teams (overall 12 recruits). - Created the roadmap for Vention's demand generation and data science. - Proposed and received the buy-in for 7 initiatives from C-level executives which led to combined 600% growth in demand generation while saving 71% on the initial budget. Then recruited and trained the team to execute on these initiatives. - Increased the number of B2B leads by 6x while decreasing the average CPA by 71% through performance marketing, mainly PPC and SEO initiatives. - Managed an 8-figure advertising budget including search, display, video, social, e-blast, and co-op/partnership marketing. - Developed Vention…
- SSENSEJOB
- PPC Mgr7M
PPC Manager
SSENSE
I oversaw all PPC channels at SSENSE with an 8-figure budget, including search, shopping, display, paid social media ads, and programmatic advertising. Achievements: - Proposing and leading the project for full algorithmic bidding in our search, display, and shopping campaigns in Google AdWords. - The results from the first 8 months after completion of the above-mentioned project was: - 56% improvement in avg. CPC - 87% improvement in ROAS in shopping ads (on average) - 750% improvement in ROAS in display retargeting ads-DRMs (on average) - 120% improvement in ROAS in search ads (on average) PPC channels have become the most scalable and flexible acquisition channels at SS…
- Senior Search Engine Mktg…1Y 3M
Senior Search Engine Marketing Specialist
SSENSE
- Managing complex paid search campaigns. - Optimizing paid search campaigns based on multiple KPIs including ROAS, % revenue from new customers and Search Impression Share. - Global E-commerce account, working in multiple time zones with localized components. - Mentoring and training junior paid search and display specialists.
- MASSACHUSETTS INSTITUTE OF TECHNOLOGYSCHOOL
- Post Graduate Certificate,…11M
Post Graduate Certificate, Artificial Intelligence
Massachusetts Institute of Technology
- DIRECT ACCESS DIGITALJOB
- PPC Campaign Mgr7M
PPC Campaign Manager
Direct Access Digital
- Managing paid search, display and paid facebook campaigns for 3 accounts. - Optimizing based on ROAS for 2 e-commerce accounts. -Optimizing based on CPA for an engineering service company.
- HOWIHIREYOU (ACQUIRED)JOB
- Co-Founder & Head of Perfo…4Y 5M
Co-Founder & Head of Performance Marketing (SEO, SEM)
HowiHireYou (Acquired)
Responsibility Highlights: - Managing global complex PPC campaigns - Established a lead qualification system that delivers a high conversion rate - Managing SEO programs and link-building activities - Established an influencer outreach system to maintain a healthy and steady stream of inbound links to support our SEO efforts. - Started a conversion rate optimization initiative that engages marketing, sales and customer success teams - Championed a "lean startup" mindset that encourages agile and high-tempo testing across marketing channels. We A/B test everything! Used content marketing along with SEO as the main growth channels. Used SEM/PPC as the secondary growth and demand generation…
- FASTTRACKADMISSIONJOB
- Demand Generation Speciali…1Y 2M
Demand Generation Specialist (SEO/SEM Specialist)
FastTrackAdmission
I used SEO and PPC/SEM as the main channels for demand generation.
- AZAD UNIVERSITYSCHOOL
- BSc. in Eng, Mechanical Eng3Y 11M
BSc. in Engineering, Mechanical Engineering
Azad University
- BISTAINFO (ACQUIRED)JOB
- Co-Founder & Head of Perfo…1Y 9M
Co-Founder & Head of Performance Marketing (SEO, SEM, Social Media Advertising)
BistaInfo (Acquired)
- Job: Gorgias — Product-Led Growth: Self-Serve Revenue · 2022-01 – 2022-07 · 6 mo — Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels. Connect all your business and social apps, and turn customer support into a revenue generating activity! We currently serve over 8,000 businesses including Timbuk2, Steve Madden and MVMT.
- Job: BistaInfo (Acquired) — Co-Founder & Head of Performance Marketing (SEO, SEM, Social Media Advertising) · 2008-12 – 2010-09 · 1y 9mo
- Job: HowiHireYou (Acquired) — Co-Founder & Head of Performance Marketing (SEO, SEM) · 2012-05 – 2016-10 · 4y 5mo — Responsibility Highlights: - Managing global complex PPC campaigns - Established a lead qualification system that delivers a high conversion rate - Managing SEO programs and link-building activities - Established an influencer outreach system to maintain a healthy and steady stream of inbound links to support our SEO efforts. - Started a conversion rate optimization initiative that engages marketing, sales and customer success teams - Championed a "lean startup" mindset that encourages agile and high-tempo testing across marketing channels. We A/B test everything! Used content marketing along with SEO as the main growth channels. Used SEM/PPC as the secondary growth and demand generation…
- Job: Workleap — Demand Generation and CRO · 2023-11 – 2025-03 · 1y 4mo — - In charge of all acquisition and growth channels including PPC, SEO, Email marketing, and conversion rate optimization both for the site and the funnel at Workleap Lab. - In charge of the analytics and customer segmentation to optimize funnel conversion rate at Workleap Lab. - Establishing a product-led growth funnel to optimize self-serve revenue at Workleap Lab.
- Job: Project Exp. — Head of AI & GTM Engineering · 2025-09 – present · 11 mo
- Job: FastTrackAdmission — Demand Generation Specialist (SEO/SEM Specialist) · 2011-03 – 2012-05 · 1y 2mo — I used SEO and PPC/SEM as the main channels for demand generation.
- Job: Direct Access Digital — PPC Campaign Manager · 2016-10 – 2017-05 · 7 mo — - Managing paid search, display and paid facebook campaigns for 3 accounts. - Optimizing based on ROAS for 2 e-commerce accounts. -Optimizing based on CPA for an engineering service company.
- Job: SSENSE — PPC Manager · 2018-07 – 2019-02 · 7 mo — I oversaw all PPC channels at SSENSE with an 8-figure budget, including search, shopping, display, paid social media ads, and programmatic advertising. Achievements: - Proposing and leading the project for full algorithmic bidding in our search, display, and shopping campaigns in Google AdWords. - The results from the first 8 months after completion of the above-mentioned project was: - 56% improvement in avg. CPC - 87% improvement in ROAS in shopping ads (on average) - 750% improvement in ROAS in display retargeting ads-DRMs (on average) - 120% improvement in ROAS in search ads (on average) PPC channels have become the most scalable and flexible acquisition channels at SS…
- Job: Vention — Director of Growth and Demand Generation · 2019-02 – 2022-01 · 2y 11mo — Achievements: - Recruited the demand generation and data science teams (overall 12 recruits). - Created the roadmap for Vention's demand generation and data science. - Proposed and received the buy-in for 7 initiatives from C-level executives which led to combined 600% growth in demand generation while saving 71% on the initial budget. Then recruited and trained the team to execute on these initiatives. - Increased the number of B2B leads by 6x while decreasing the average CPA by 71% through performance marketing, mainly PPC and SEO initiatives. - Managed an 8-figure advertising budget including search, display, video, social, e-blast, and co-op/partnership marketing. - Developed Vention…
- Job: Workleap — GTM & AI Engineer (Building AI Agents to scale Outbound, ABM, and Organic Channels) · 2025-02 – 2025-09 · 7 mo — Building AI agents and agentic flows to scale our go-to-market motions and demand generation channels. Project Highlights: 1. An agentic flow to scale our content creation and syndication across different platforms. The content syndication happens across LinkedIn, Meta, X (twitter), and reddit. We use OpenAI's gpt-4o for keyword research, Anthropic's Claude 3.7 for creative writing (long form articles), Dall-E-3 for image generation (not the best, I know but we need models with API access), Google's Gemini 1.5 as our QA agent because of its large context window and token count. The automation is done through n8n and crewAI. 2. An agentic flow to automate outbound marketing and signal-based…
- Job: SSENSE — Senior Search Engine Marketing Specialist · 2017-04 – 2018-07 · 1y 3mo — - Managing complex paid search campaigns. - Optimizing paid search campaigns based on multiple KPIs including ROAS, % revenue from new customers and Search Impression Share. - Global E-commerce account, working in multiple time zones with localized components. - Mentoring and training junior paid search and display specialists.
- Job: Pavilion — Executive Member · 2024-10 – present · 1y 10mo
- School: Harvard University — Master’s Degree, Marketing/Marketing Management · 2016 – present
- School: Massachusetts Institute of Technology — Post Graduate Certificate, Artificial Intelligence · 2018 – 2018
- School: Azad University — BSc. in Engineering, Mechanical Engineering · 2008 – 2011
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