Brett Adam

Strategic Commercial Operator | Interim Leadership | Cross-Border Operations | GTM & Transformation Projects

Greater Stockholm Metropolitan Area556 followersOpen to work

Erin Wines

ex-Cape Wine Experienceex-Sea & Shore Group

I work best in commercially complex situations where the problem is under-structured, cross-border, stakeholder-heavy or difficult to simplify.
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My background combines a University of Cape Town civil engineering degree, close to 10 years in marine construction, an MBA, and practical founder/operator experience across renewable energy, regulated wine commerce, property assets, commercial advisory and multi-jurisdictional operations. I have moved between technical delivery, director-level responsibility, asset management, venture building, commercial strategy and international operations. That path has made me useful in situations where owners, boards or executives need someone to diagnose the real issue, align stakeholders, build a practical commercial route forward and help move from ambiguity to execution. Recent work includes building a regulated South African wine e-commerce business in Sweden from zero to 1,000+ regular customers, founding and operating a renewable energy asset, supporting principals with asset management and due diligence, and developing commercial positioning for a conservation-led wine venture. I am based in Stockholm and am interested in interim, fractional or mandate-based senior roles across commercial leadership, transformation, strategic projects, GTM, market entry and cross-border operations.

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GTM Index

ERIN WINESJOB
1. Strategic Consultant
  1Y 10M
OVERSOL (PTY)JOB
1. Founder & Managing Dir
  6Y 10M
ADAM CONSULTING (PTY)JOB
1. Founder & Strategic Consul…
  10Y
CAPE WINE EXPERIENCEJOB
1. Co-Founder & GTM Lead
  4Y 3M
SEA & SHORE GROUPJOB
1. External Operations Mgr
  4Y 6M
SAVANT: HARDWARE TECHNOLOGY INCUBATIONJOB
1. Entrepreneur In Residence
  9M
UCT GRADUATE SCHOOL OF BUSINESSJOB
1. Graduate Student
  11M
SEA & SHORE PROJECTSJOB
1. Commercial Project Roles
  7Y 1M
COMMERCIAL MARINE AND PILING LIMITEDJOB
1. Site Eng
  2M

Job: Erin Wines — Strategic Consultant | Brand & Commercial Strategy · 2024-12 – present · 1y 8mo — Conservation-led South African wine venture operating in South Africa. • Built brand positioning, route-to-market planning, commercial narrative and stakeholder structure. • Translated farm, origin, conservation and producer intent into trade relevance, sales context and practical conversion architecture. • Worked at principal level on commercial structure, legal framing, investor-facing narrative, financial analysis and long-term brand positioning. • Focus areas: purpose-led growth, GTM strategy, stakeholder alignment, international commercial positioning and trade relevance.
Job: Oversol (Pty) Ltd — Founder & Managing Director · 2019-12 – present · 6y 8mo — Founded and operate a renewable energy asset serving an industrial / commercial use case in South Africa. • Designed, financed and operated a rooftop solar project commissioned in July 2020. • Expanded operating capacity from 80 kW to 150 kW. • Repaid shareholder debt by 2024 and returned approx. EUR 140k to shareholders by February 2026. • Delivered approx. 2.25x cash-on-cash return and estimated 125% realised ROI, with remaining asset life expected. • Led commercial model design, stakeholder negotiation, supplier coordination, client relationships, operating discipline and long-term asset optimisation.
Job: Adam Consulting (Pty) Ltd — Founder & Strategic Consultant · 2016-10 – present · 9y 10mo — Consulting and investment base for commercial advisory, asset management, deal support, restructuring and investor-facing work. • Supported principals on development, leasing, due diligence, financial planning, stakeholder negotiation and asset optimisation. • Worked on ambiguous or sensitive assignments where the task was to clarify the problem, align incentives, protect value and create a decision-ready path forward. • Supported early-stage hardware and technology ventures with commercial models, investor materials and capital-raising. • Operated across South African, UK, Portuguese and Swedish-linked commercial contexts.
Job: Cape Wine Experience — Co-Founder & Go-to-Market Lead · 2020-09 – 2024-12 · 4y 3mo — Founded and operated a premium South African wine e-commerce and import business focused on the Swedish market. • Built the business from zero to 1,000+ regular Swedish customers with no employees. • Designed and operated the customer acquisition engine: cold outreach, e-commerce, content, tasting events, customer experience and retention. • Managed regulated alcohol commerce, VAT/tax, logistics, customs, customer trust and cross-border operating complexity. • Operated across Sweden, Denmark, Portugal and South Africa. • Maintained a 4.8 Trustpilot score while dealing with private, trade and corporate customers.
Job: Sea & Shore Group — External Operations Manager / Commercial Project Lead · 2015-12 – 2020-06 · 4y 6mo — External commercial and operational support across an associated company portfolio. • Supported group restructuring, commercial planning, lease management and asset optimisation. • Evaluated new ventures and investment opportunities. • Managed financial planning, cash flow requirements, accounting coordination and audit preparation. • Worked with principals across commercial property, operating companies and international asset structures.
Job: Savant: Hardware Technology Incubation — Entrepreneur In Residence · 2016-10 – 2017-07 · 9 mo — Supported early-stage hardware and technology ventures with commercial planning, financial modelling, investor materials, strategy development and contracting. • Assisted ventures with seed and technology development funding preparation. • Built business plans, financial forecasts and investor-facing materials. • Supported founders in translating technical products into commercial propositions.
Job: UCT Graduate School of Business — Graduate Student · 2015-01 – 2015-12 · 11 mo — Full Time MBA Student
Job: Sea & Shore Projects — Commercial Project Roles / Director · 2007-11 – 2014-12 · 7y 1mo — Progressed from technical delivery into commercial and director-level responsibility within technically complex marine construction and project environments. • Started as a junior engineer on the Cape Town FIFA 2010 World Cup stadium project, responsible for site surveys and managing a small site team. • Worked across breakwater, harbour and marine construction projects. • Took on payroll, accounts, reconciliations, procurement, subcontractor coordination, HSE, logistics and reporting responsibilities early in career. • Later became a director with responsibility across tendering, pricing, internal accounting, auditors, HR, SARS/government departments, IT, administration and project delive…
Job: Commercial Marine and Piling Limited — Site Engineer · 2010-10 – 2010-12 · 2 mo — Surveying & Setting out. Concrete quality control
School: University of Cape Town — Master of Business Administration (M.B.A.), Business Administration and Management, General
School: University of Cape Town — Bachelor of Science (BSc), Civil Engineering

Skills

Strategic ConsultingStrategic Brand ConsultingBrand AwarenessBrand DevelopmentBranding & IdentityLegal ComplianceDistributionWarehouse OperationsDirector levelCommercial DevelopmentEntrepreneurship EducationImport ExportEvent PlanningCorporate EventsEvent MarketingFinancial PlanningStart-up LeadershipPlanning Budgeting & ForecastingArtificial Intelligence (AI)Business-to-Business (B2B)

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Brett Adam

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