Bindu Rani, MBA
Industrial Transformation | Enterprise Systems | Commercial Strategy & GTM | Connected Products & Industrial IoT | Shell · Caterpillar · Penn State MBA
Industrial Enterprise Systems | Data Enabled Transformation | Commercial Strategy & GTM Execution I lead enterprise transformation initiatives across industrial B2B environments where operational execution, commercial strategy, and enterprise systems intersect.
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My work focuses on improving performance by enabling data-driven and AI-enabled decision making, strengthening operational visibility, and aligning field execution with commercial outcomes. With a background in Instrumentation & Control Engineering and an MBA from Penn State Smeal College of Business, I bring experience across industrial operations, OEM ecosystems, EPC environments, and energy-related businesses. My work spans the intersection of engineering-driven operations and commercial execution in asset-intensive industries. Core Areas of Work Industrial Enterprise Systems & Transformation: Improving enterprise reporting, ERP-enabled processes, and operational visibility across fragmented industrial environments. Commercial Strategy & GTM Execution: Aligning sales, dealer networks, pricing, and demand signals with operational capacity and market realities. Operational Decision Systems: Translating operational and commercial data into structured decision inputs that improve execution quality and consistency. Cross-Functional Execution & Change: Supporting adoption of new operating models across engineering, commercial, and enterprise teams in complex organizations. Selected Professional Experience & Impact: Cleveland Brothers | Enterprise Data & ERP TransformationLed reporting and data system transformation during ERP modernization. Consolidated 500+ legacy reports into standardized enterprise data products aligned to a new operating model. Established governance and intake processes that improved operational visibility and contributed to approximately $900K in cost savings. Caterpillar (BCP Product Line) | Commercial Growth StrategyLed regional commercial initiatives across a 130+ member dealer network, aligning sales, marketing, and operational execution with demand signals and contributing to $85M+ in growth. Shell Fleet Solutions | 0 to 1 Market Development (India)Contributed to early-stage development of commercial and operational frameworks supporting launch of a new mobility offering in an emerging-market environment. FocusI focus on how industrial organizations improve execution quality and commercial outcomes by strengthening the connection between operational systems, enterprise data, and real-world decision-making
GTM Index
- CLEVELAND BROTHERS EQUIPMENTJOB
- Enterprise Data Product Ma…2Y 4M
Enterprise Data Product Management| Business Operations | Transformation Programs
Cleveland Brothers Equipment Co
1. Directed enterprise-wide data and analytics transformation across 10 business units, converting fragmented reporting into decision-grade insights that informed commercial and operational strategy 2. Shaped product positioning and sales strategy using market intelligence and advanced analytics, contributing to 8% market penetration growth and 12% sales uplift 3. Re-architected CRM and ERP workflows to streamline lead management, reducing processing time by 10% and improving conversion rates by 3% 4. Owned enterprise reporting strategy, translating 100+ critical business reports into scalable data products supporting manufacturing, supply chain, and GTM decision-making 5. Established KPI f…
- PENN STATE SMEAL COLLEGE OF BUSINESSJOB
- Graduate Student Leader, M…1Y 11M
Graduate Student Leader, MBA Program
Penn State Smeal College of Business
After 10 years leading cross-functional initiatives across industrial, energy, and technology sectors, I completed a full-time MBA to strengthen leadership and drive enterprise-scale digital and data transformation.
- SALESFORCEJOB
- BD & Strategy fellow3M
Business Development & Strategy fellow – Manufacturing & Automobile Sector (Pre-MBA)
Salesforce
1. Identified and developed enterprise GTM opportunities across manufacturing and automotive sectors, driving 20% ($4.5M+) pipeline growth across Sales, Service, and Platform solutions 2. Influenced strategic sales motions through targeted market research and cross-functional collaboration, increasing qualified leads by 15% ($2.5M) for Sustainability Cloud 3. Partnered with sales and product teams to align industry-specific messaging with customer priorities, strengthening enterprise engagement and conversion
- STEALTH STARTUPJOB
- Independent Consultant1Y 2M
Independent Consultant – GTM, Ops & Strategy
Stealth Startup
1. Advised industrial and technology clients on GTM strategy and market expansion, delivering 35% ($470K) increase in qualified leads across manufacturing, FMCG, and specialty chemicals 2. Designed and executed sales enablement and demand generation strategies, shortening sales cycles by 25% and securing $2.5M in new business 3. Built data-driven market intelligence frameworks to guide product positioning and customer segmentation
- SHELLJOB
- Regional BD & Program Mgr2Y 11M
Regional Business Development & Program Manager – Digital Solutions
Shell
1. Led commercialization of digital solutions by aligning customer needs, engineering, and partner ecosystems, driving 45% sales growth ($300K) post-launch 2. Owned partner strategy and after-sales experience improvements, contributing to $0.5M incremental revenue 3. Scaled telematics and fleet solutions through channel partnerships, generating $6M in revenue 4. Directed development and launch of a mobile application, achieving 20K+ users and 8% sales increase within 60 days 5. Optimized CRM-driven marketing campaigns with 20x ROI, using data insights to drive 10% sales growth 6. Built end-to-end customer engagement strategies (email, chat, VOC), improving satisfaction by 20% YoY
- CATERPILLARJOB
- Regional PMM & Sales Opera…2Y 11M
Regional Product Marketing & Sales Operations Manager (NPI Program Lead)
Caterpillar Inc.
1. Led regional commercial strategy and partner ecosystem engagement, driving 125% YoY revenue growth (~$85M impact) 2. Managed end-to-end product lifecycle for new product introduction (NPI), coordinating engineering, testing, and global stakeholders to improve delivery efficiency by 11% 3. Oversaw sales operations, pricing, and distribution strategy to optimize profitability and market penetration 4. Trained and enabled 100+ dealer sales personnel on value-based selling and negotiation, improving productivity and revenue performance
- FORBES MARSHALLJOB
- Program Mgr1Y 11M
Program Manager – International Operations (Business Excellence & Sales Enablement)
Forbes Marshall
1. Led business excellence and sales enablement initiatives across international markets, improving operational efficiency and supporting global expansion.
- Sales & Project Eng2Y 11M
Sales & Project Engineer – Industrial Automation (Process Control & Instrumentation)
Forbes Marshall
1. Drove regional market expansion through competitive analysis and application engineering, achieving 17% YoY sales growth (~$900K) 2. Managed end-to-end sales cycles including vendor negotiations and large-scale tenders across international markets 3. Led successful product launch exceeding targets by 200% (1000+ units), incorporating VOC insights to drive 15% sales growth and cost optimization
- Graduate Trainee Eng1Y 11M
Graduate Trainee Engineer – Project Management (Industrial Automation)
Forbes Marshall
- WEATHERFORDJOB
- Intern (IoT)2M
Intern (IoT)
Weatherford
- OIL AND NATURAL GAS CORPORATIONJOB
- Intern (SCADA system)1M
Intern (SCADA system)
Oil and Natural Gas Corporation Ltd
- Job: Cleveland Brothers Equipment Co — Enterprise Data Product Management| Business Operations | Transformation Programs · 2024-06 – present · 2y 2mo — 1. Directed enterprise-wide data and analytics transformation across 10 business units, converting fragmented reporting into decision-grade insights that informed commercial and operational strategy 2. Shaped product positioning and sales strategy using market intelligence and advanced analytics, contributing to 8% market penetration growth and 12% sales uplift 3. Re-architected CRM and ERP workflows to streamline lead management, reducing processing time by 10% and improving conversion rates by 3% 4. Owned enterprise reporting strategy, translating 100+ critical business reports into scalable data products supporting manufacturing, supply chain, and GTM decision-making 5. Established KPI f…
- Job: Penn State Smeal College of Business — Graduate Student Leader, MBA Program · 2023 – 2024 · 1y — After 10 years leading cross-functional initiatives across industrial, energy, and technology sectors, I completed a full-time MBA to strengthen leadership and drive enterprise-scale digital and data transformation.
- Job: Salesforce — Business Development & Strategy fellow – Manufacturing & Automobile Sector (Pre-MBA) · 2022-11 – 2023-02 · 3 mo — 1. Identified and developed enterprise GTM opportunities across manufacturing and automotive sectors, driving 20% ($4.5M+) pipeline growth across Sales, Service, and Platform solutions 2. Influenced strategic sales motions through targeted market research and cross-functional collaboration, increasing qualified leads by 15% ($2.5M) for Sustainability Cloud 3. Partnered with sales and product teams to align industry-specific messaging with customer priorities, strengthening enterprise engagement and conversion
- Job: Stealth Startup — Independent Consultant – GTM, Ops & Strategy · 2021-08 – 2022-10 · 1y 2mo — 1. Advised industrial and technology clients on GTM strategy and market expansion, delivering 35% ($470K) increase in qualified leads across manufacturing, FMCG, and specialty chemicals 2. Designed and executed sales enablement and demand generation strategies, shortening sales cycles by 25% and securing $2.5M in new business 3. Built data-driven market intelligence frameworks to guide product positioning and customer segmentation
- Job: Shell — Regional Business Development & Program Manager – Digital Solutions · 2019 – 2021 · 2y — 1. Led commercialization of digital solutions by aligning customer needs, engineering, and partner ecosystems, driving 45% sales growth ($300K) post-launch 2. Owned partner strategy and after-sales experience improvements, contributing to $0.5M incremental revenue 3. Scaled telematics and fleet solutions through channel partnerships, generating $6M in revenue 4. Directed development and launch of a mobile application, achieving 20K+ users and 8% sales increase within 60 days 5. Optimized CRM-driven marketing campaigns with 20x ROI, using data insights to drive 10% sales growth 6. Built end-to-end customer engagement strategies (email, chat, VOC), improving satisfaction by 20% YoY
- Job: Caterpillar Inc. — Regional Product Marketing & Sales Operations Manager (NPI Program Lead) · 2017 – 2019 · 2y — 1. Led regional commercial strategy and partner ecosystem engagement, driving 125% YoY revenue growth (~$85M impact) 2. Managed end-to-end product lifecycle for new product introduction (NPI), coordinating engineering, testing, and global stakeholders to improve delivery efficiency by 11% 3. Oversaw sales operations, pricing, and distribution strategy to optimize profitability and market penetration 4. Trained and enabled 100+ dealer sales personnel on value-based selling and negotiation, improving productivity and revenue performance
- Job: Forbes Marshall — Program Manager – International Operations (Business Excellence & Sales Enablement) · 2016 – 2017 · 1y — 1. Led business excellence and sales enablement initiatives across international markets, improving operational efficiency and supporting global expansion.
- Job: Forbes Marshall — Sales & Project Engineer – Industrial Automation (Process Control & Instrumentation) · 2014 – 2016 · 2y — 1. Drove regional market expansion through competitive analysis and application engineering, achieving 17% YoY sales growth (~$900K) 2. Managed end-to-end sales cycles including vendor negotiations and large-scale tenders across international markets 3. Led successful product launch exceeding targets by 200% (1000+ units), incorporating VOC insights to drive 15% sales growth and cost optimization
- Job: Forbes Marshall — Graduate Trainee Engineer – Project Management (Industrial Automation) · 2013 – 2014 · 1y
- Job: Weatherford — Intern (IoT) · 2012-05 – 2012-07 · 2 mo
- Job: Oil and Natural Gas Corporation Ltd — Intern (SCADA system) · 2011-12 – 2012-01 · 1 mo
- School: Penn State University — Master of Business Administration - MBA, Strategy and General Management
- School: Government Engineering College,Gandhinagar — Bachelor of Engineering, Instrumentation and Control Engineering
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