Beshoy Armanuos
Telecom and MSP Alliances | Cloud Marketplaces | Ecosystem Strategy | Subscription Commerce
🔹 Strategic Alliances and Partnerships | Subscription Commerce | Cloud Marketplaces | Digital Supply Chain 🔹 I specialize in building and scaling partner-focused ecosystem tools, platforms, and enablement programs that drive meaningful business outcomes.
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I partner closely with Intellectual Property (IP) owners such as Independent Software Vendors (ISV), Original Equipment Manufacturers (OEM), and Hyperscaler (CSP) partners as well as delivery partners such as MSP/SI to drive joint GTM plans and drive co-sell revenue growth. Currently, I lead the North America GTM for ITT-RackNap, an AI-powered subscription commerce and digital marketplace platform situated at the intersection between channel partners and ISV/OEM/CSP to bridge the gap on operating more efficiently. RackNap cuts down over 70% of back office operations and lowers the cost for a channel partner to run a technology reseller business with their favorite ISV/OEM/CSP partner. 💼 What I Lead Today - Vendor Alliances & Partnerships: Developing strategic partnerships with CSP hyperscalers, software vendors, and SaaS innovators that align with our delivery goals and customer success outcomes. - Channel Partner Engagement: Overseeing full-stack MSP, System Integrator, Telecommunications Services Providers, and Distributor engagement. - GTM and Monetization Strategy: Helping the organization set clear course at target ICP, use cases to cater to the market, and pricing structure for the North America territory. 💡 My Edge I bring a unique blend of commercial leadership and technical depth. My background includes hands-on expertise in cloud and infrastructure technologies, customer relationship management and outreach strategies. In addition to my technology expertise, I bring over a decade-long worth of expertise in SaaS marketplaces, subscription commerce, and digital supply chain transformation for technology distribution. I worked closely with the top managed service providers and telecommunications services providers to help modernize their digital commerce marketplaces and digitize their portfolio of software, hardware, and services businesses. 📌 What I enjoy? I’m passionate about scaling high-impact teams, driving revenue through partnerships and alliances, as well as helping customers unlock the full value of technology. I enjoy being at the intersection of partnerships, sales leadership, and delivery excellence.
GTM Index
- IN TIME TECJOB
- Advisor to Executive Leade…1Y 11M
Advisor to Executive Leadership Team
In Time Tec
In Time Tec (IN TIME TEC, LLC) a global software development and IT services company with expertise in custom software development, data engineering, and business intelligence solutions. I joined forces with the CEO and EVP of Products to localize and prepare In Time Tec's latest venture, RackNap (https://www.racknap.com), to be market-ready for the next launch in the North America territory. This GTM readiness exercise aimed to rewire platform positioning and messaging, redefine monetization layers and pricing structure, as well as target use cases to solve for. RackNap (https://www.racknap.com) is an AI-powered subscription commerce platform designed for Managed Services Providers, Tele…
- VP & Head of Platform GTM,…9M
VP & Head of Platform GTM, Partners and Ecosystem Marketplaces
In Time Tec
- ITTRACKNAPJOB
- VP & Head of Platform GTM,…9M
VP & Head of Platform GTM, Partners and Ecosystem Marketplaces
ITTRackNap
- SELECTHUBJOB
- VP & GM, Alliances Co-Sell…1Y 6M
VP & GM, Alliances Co-Sell Marketplace
SelectHub
SelectHub (SELECTHUB, LLC) A software advisory firm focused on helping companies find the right software of choice through self-directed or end-to-end managed software selection services. Reported directly into the CEO, I served as a strategic partner to the Executive Leadership Team to advise on SelectHub's latest venture, the SelectHub Cloud Marketplace, to steer the business towards the right strategic growth opportunities. In this capacity, I: 1) Led the alliances group to focus on strategic partnerships and alliances with key Independent Software Vendors (ISV) that serve the best interest of building the SelectHub Cloud Marketplace vendor line card 2) Directed the sales and advisory…
- Advisor to Chief Executive…2M
Advisor to Chief Executive Officer
SelectHub
SelectHub (SELECTHUB, LLC) A software advisory firm focused on helping companies find the right software of choice through self-directed or end-to-end managed software selection services. I joined forces with the CEO and the Co-Founders, in an advisory capacity, to analyze the current market opportunity and provide strategic recommendations on potential monetization and go-to-market strategies for the next build-out of the SelectHub Cloud Marketplace, a new investment venture for SelectHub focused on helping customers procure and deploy their software of choice.
- CONFLUENTJOB
- PMM, Alliances and Partner…2M
Product Marketing, Alliances and Partnerships (CSP/Hyperscalers)
Confluent
Confluent, Inc. (NASDAQ:CFLT) A $1B+ software company, created by the founders of Kafka. Confluent helps companies harness real-time data to build modern, event-driven data streaming solutions. During my brief stay at Confluent as a part of the Partner Product Marketing and Strategy organization, I was responsible for the Hyperscaler/CSP partnerships and the joint GTM motions with Microsoft Azure and Google Cloud.
- INGRAM MICROJOB
- Sr Principal, Channel Part…1Y 7M
Sr Principal, Channel Partner Growth, Apps and Infrastructure Modernization Growth Strategy
Ingram Micro
Ingram Micro, Inc. (NYSE:INGM) A $55B technology distribution company with operating in over 120 countries and serving 250,000 channel partners globally through its digital commerce marketplaces. The Growth Strategy organization, reporting into the SVP of Global Alliances Engagement, was responsible for identifying and fueling key strategic areas of growth (i.e. Infrastructure Modernization, Data Infrastructure, and AI) to further accelerate Ingram Micro's acquisition of net-new business through named Managed Services Providers (MSP) and System Integrators (SI). I was responsible for Ingram Micro's joint GTM with partner hyperscalers, Microsoft Azure and Amazon Web Services, alongside key…
- Sr Mgr, PMM, Cloud Marketp…3Y 8M
Sr Mgr, Product Marketing, Cloud Marketplace Strategy for VAR/MSP/SI Channel Partners
Ingram Micro
Ingram Micro, Inc. (NYSE:INGM) A $55B technology distribution company operating in over 120 countries and serving 250,000 channel partners globally through its digital commerce marketplaces. The product marketing organization was responsible for the messaging, enablement, compete, and go-to-market strategy for Ingram Micro's Intellectual Property (IP) portfolio of platforms, tools, and services, including its flagship Cloud Marketplace platforms. Reporting into the head of the product management organization, I was responsible for Ingram Micro's Cloud Marketplace go-to-market strategy to as in how to expand the Cloud Marketplace footprint with Value-Added Resellers (VAR), Managed Services…
- Consultant, Channel GTM St…2Y
Consultant, Channel GTM Strategy, Microsoft Alliance, Cloud Infrastructure Services
Ingram Micro
Ingram Micro, Inc. (NYSE:INGM) A $55B technology distribution company operating in over 120 countries and serving 250,000 channel partners globally through its digital commerce marketplaces. As a part of the regional Middle East, Turkey, and Africa (META) group, I was responsible for building and growing the cloud infrastructure services business, jointly with Microsoft Azure, across 8+ countries in the region as the infrastructure practice leader. My role entailed working closely with each country leadership team to ensure proper planning, alignment, and adherence to our growth strategy. Key Achievements: 1) Built a partner-led service delivery network to boost Ingram Micro's brand recog…
- MICROSOFTJOB
- Technical Project Mgr3Y 3M
Technical Project Manager
Microsoft
Microsoft Corporation (NASDAQ:MSFT) A global technology company headquartered in Redmond, Washington, with focus on helping companies grow with cloud, productivity, security, and infrastructure services. As a part of the Microsoft Corporate Social Responsibility (CSR) group, known today as a part of the Microsoft Corporate and External Legal Affairs (CELA) group, my role was to help Microsoft accelerate the adoption of its cloud products across Microsoft Azure and the O365 productivity suite amongst public sector and non-profit organizations in the Middle East and Africa regions. In the essence of helping Microsoft increase public cloud services adoption, I worked closely with Managed Ser…
- HEROTEC FOR NETWORKS & ADVANCED IT SOLUTIONSJOB
- Infrastructure Solutions Eng1Y
Infrastructure Solutions Engineer
Herotec for Networks & Advanced IT Solutions
- Job: In Time Tec — Advisor to Executive Leadership Team · 2025 – 2026 · 1y — In Time Tec (IN TIME TEC, LLC) a global software development and IT services company with expertise in custom software development, data engineering, and business intelligence solutions. I joined forces with the CEO and EVP of Products to localize and prepare In Time Tec's latest venture, RackNap (https://www.racknap.com), to be market-ready for the next launch in the North America territory. This GTM readiness exercise aimed to rewire platform positioning and messaging, redefine monetization layers and pricing structure, as well as target use cases to solve for. RackNap (https://www.racknap.com) is an AI-powered subscription commerce platform designed for Managed Services Providers, Tele…
- Job: In Time Tec — VP & Head of Platform GTM, Partners and Ecosystem Marketplaces · 2026-01 – present · 7 mo
- Job: ITTRackNap — VP & Head of Platform GTM, Partners and Ecosystem Marketplaces · 2026-01 – present · 7 mo
- Job: SelectHub — VP & GM, Alliances Co-Sell Marketplace · 2024-06 – 2025-12 · 1y 6mo — SelectHub (SELECTHUB, LLC) A software advisory firm focused on helping companies find the right software of choice through self-directed or end-to-end managed software selection services. Reported directly into the CEO, I served as a strategic partner to the Executive Leadership Team to advise on SelectHub's latest venture, the SelectHub Cloud Marketplace, to steer the business towards the right strategic growth opportunities. In this capacity, I: 1) Led the alliances group to focus on strategic partnerships and alliances with key Independent Software Vendors (ISV) that serve the best interest of building the SelectHub Cloud Marketplace vendor line card 2) Directed the sales and advisory…
- Job: Confluent — Product Marketing, Alliances and Partnerships (CSP/Hyperscalers) · 2024-04 – 2024-06 · 2 mo — Confluent, Inc. (NASDAQ:CFLT) A $1B+ software company, created by the founders of Kafka. Confluent helps companies harness real-time data to build modern, event-driven data streaming solutions. During my brief stay at Confluent as a part of the Partner Product Marketing and Strategy organization, I was responsible for the Hyperscaler/CSP partnerships and the joint GTM motions with Microsoft Azure and Google Cloud.
- Job: SelectHub — Advisor to Chief Executive Officer · 2024-02 – 2024-04 · 2 mo — SelectHub (SELECTHUB, LLC) A software advisory firm focused on helping companies find the right software of choice through self-directed or end-to-end managed software selection services. I joined forces with the CEO and the Co-Founders, in an advisory capacity, to analyze the current market opportunity and provide strategic recommendations on potential monetization and go-to-market strategies for the next build-out of the SelectHub Cloud Marketplace, a new investment venture for SelectHub focused on helping customers procure and deploy their software of choice.
- Job: Ingram Micro — Sr Principal, Channel Partner Growth, Apps and Infrastructure Modernization Growth Strategy · 2022-08 – 2024-03 · 1y 7mo — Ingram Micro, Inc. (NYSE:INGM) A $55B technology distribution company with operating in over 120 countries and serving 250,000 channel partners globally through its digital commerce marketplaces. The Growth Strategy organization, reporting into the SVP of Global Alliances Engagement, was responsible for identifying and fueling key strategic areas of growth (i.e. Infrastructure Modernization, Data Infrastructure, and AI) to further accelerate Ingram Micro's acquisition of net-new business through named Managed Services Providers (MSP) and System Integrators (SI). I was responsible for Ingram Micro's joint GTM with partner hyperscalers, Microsoft Azure and Amazon Web Services, alongside key…
- Job: Ingram Micro — Sr Mgr, Product Marketing, Cloud Marketplace Strategy for VAR/MSP/SI Channel Partners · 2018-11 – 2022-07 · 3y 8mo — Ingram Micro, Inc. (NYSE:INGM) A $55B technology distribution company operating in over 120 countries and serving 250,000 channel partners globally through its digital commerce marketplaces. The product marketing organization was responsible for the messaging, enablement, compete, and go-to-market strategy for Ingram Micro's Intellectual Property (IP) portfolio of platforms, tools, and services, including its flagship Cloud Marketplace platforms. Reporting into the head of the product management organization, I was responsible for Ingram Micro's Cloud Marketplace go-to-market strategy to as in how to expand the Cloud Marketplace footprint with Value-Added Resellers (VAR), Managed Services…
- Job: Ingram Micro — Consultant, Channel GTM Strategy, Microsoft Alliance, Cloud Infrastructure Services · 2016-10 – 2018-10 · 2y — Ingram Micro, Inc. (NYSE:INGM) A $55B technology distribution company operating in over 120 countries and serving 250,000 channel partners globally through its digital commerce marketplaces. As a part of the regional Middle East, Turkey, and Africa (META) group, I was responsible for building and growing the cloud infrastructure services business, jointly with Microsoft Azure, across 8+ countries in the region as the infrastructure practice leader. My role entailed working closely with each country leadership team to ensure proper planning, alignment, and adherence to our growth strategy. Key Achievements: 1) Built a partner-led service delivery network to boost Ingram Micro's brand recog…
- Job: Microsoft — Technical Project Manager · 2013-06 – 2016-09 · 3y 3mo — Microsoft Corporation (NASDAQ:MSFT) A global technology company headquartered in Redmond, Washington, with focus on helping companies grow with cloud, productivity, security, and infrastructure services. As a part of the Microsoft Corporate Social Responsibility (CSR) group, known today as a part of the Microsoft Corporate and External Legal Affairs (CELA) group, my role was to help Microsoft accelerate the adoption of its cloud products across Microsoft Azure and the O365 productivity suite amongst public sector and non-profit organizations in the Middle East and Africa regions. In the essence of helping Microsoft increase public cloud services adoption, I worked closely with Managed Ser…
- Job: Herotec for Networks & Advanced IT Solutions — Infrastructure Solutions Engineer · 2012-12 – 2013-12 · 1y
- School: Misr International University — Bachelor's degree, Electronics and Communications Engineering
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