Beshoy Armanuos

Telecom and MSP Alliances | Cloud Marketplaces | Ecosystem Strategy | Subscription Commerce

In Time Tecex-Herotec for Networks & Advanced IT Solutionsex-Confluent

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🔹 Strategic Alliances and Partnerships | Subscription Commerce | Cloud Marketplaces | Digital Supply Chain 🔹 I specialize in building and scaling partner-focused ecosystem tools, platforms, and enablement programs that drive meaningful business outcomes.

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I partner closely with Intellectual Property (IP) owners such as Independent Software Vendors (ISV), Original Equipment Manufacturers (OEM), and Hyperscaler (CSP) partners as well as delivery partners such as MSP/SI to drive joint GTM plans and drive co-sell revenue growth. Currently, I lead the North America GTM for ITT-RackNap, an AI-powered subscription commerce and digital marketplace platform situated at the intersection between channel partners and ISV/OEM/CSP to bridge the gap on operating more efficiently. RackNap cuts down over 70% of back office operations and lowers the cost for a channel partner to run a technology reseller business with their favorite ISV/OEM/CSP partner. 💼 What I Lead Today - Vendor Alliances & Partnerships: Developing strategic partnerships with CSP hyperscalers, software vendors, and SaaS innovators that align with our delivery goals and customer success outcomes. - Channel Partner Engagement: Overseeing full-stack MSP, System Integrator, Telecommunications Services Providers, and Distributor engagement. - GTM and Monetization Strategy: Helping the organization set clear course at target ICP, use cases to cater to the market, and pricing structure for the North America territory. 💡 My Edge I bring a unique blend of commercial leadership and technical depth. My background includes hands-on expertise in cloud and infrastructure technologies, customer relationship management and outreach strategies. In addition to my technology expertise, I bring over a decade-long worth of expertise in SaaS marketplaces, subscription commerce, and digital supply chain transformation for technology distribution. I worked closely with the top managed service providers and telecommunications services providers to help modernize their digital commerce marketplaces and digitize their portfolio of software, hardware, and services businesses. 📌 What I enjoy? I’m passionate about scaling high-impact teams, driving revenue through partnerships and alliances, as well as helping customers unlock the full value of technology. I enjoy being at the intersection of partnerships, sales leadership, and delivery excellence.