Annalisa Acquaviva

EMEA Enterprise Partner Strategy Lead

Microsoftex-Ingram Microex-Bitdefender

“

At Microsoft as EMEA Enterprise Partner GTM Lead (GSI & SI) within the newly formed EPS organization, focused on empowering our Enterprise customers.

More

In this role, I’ll be leading partner focus across key Solution Areas: Security, Cloud & AI Platform, and AI Business Applications , driving pipeline generation and business opportunity generation through effective partner activation in FY26 Program and Incentives and Partner Marketing Activities, finally executing GTM strategies with a comprehensive approach — deeply engaging prioritized partners, offering strategic guidance, and influencing investment adoption. This builds on my previous focus as EMEA Partner GTM Manager for Cybersecurity in Western Europe, where I’ve been cultivating strategic partnerships across Southern, Northern, and Central Western Europe. With a nuanced approach to security GTM, I’ve led initiatives from strategy to execution, aligning with Microsoft’s key security priorities such as Threat Protection (XDR & SIEM) and Data Security. Previously, as Channel Director at Bitdefender, I developed new business and managed key accounts, overseeing the channel sales strategy for Italy and Iberia. My commitment to collaboration and transparency helped build strong channel ecosystems, especially in the Mid-Enterprise and MSSP segments, contributing to growth and digital transformation.