Baptiste Houssin

GTM Engineer & B2B Lead Generation Specialist

Paris3.3k followers

Architect Ops

ex-Muzzo

ex-EraB2B

Here's the translation: 8 years of experience in sales and growth roles, with the last 5 years focused primarily on GTM and lead generation missions.
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I've worked with 30+ companies — SMEs and startups — directly or through recognized agencies such as Erab2B, Scalezia, and Beyond Growth. I help companies looking to: Launch prospecting and nurturing campaigns to boost their Set up automations and introduce AI into their processes to make marketing and sales teams more effective. Tools I work with: Clay, Claude, Notion, Lemlist, Getsales, Smartlead, LGM, Hubspot, Pipedrive, Attio, etc. 📊 Recent results +80 qualified meetings in 6 months for Ignify, an outsourced sales agency → 14 signed deals. +250 qualified meetings in 1 year with Shaka Immo, connecting investors with real estate projects. Want to build similar systems? Learn more here: app/ Feel free to reach out via DM :)

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GTM Index

AUTO-ENTREPRENEURJOB
1. Lead gen & growth Mktg Exp…
  5Y 1M
ARCHITECT OPSJOB
1. GTM Eng
  7M
ERAB2BJOB
1. Prospection Expert
  2Y 2M
BEYOND GROWTHJOB
1. Growth Lead generation Mgr
  1Y 5M
SCALEZIA.JOB
1. Advisor
  2Y 8M
GROWTH HIRINGJOB
1. Trainer
  1Y 4M
LES DÉTERMINÉSJOB
1. Growth Mktg Trainer
  1Y 8M
MUZZOJOB
1. Lead Gen & CRM Structuring
  1Y 1M
L'ACADÉMIE MODERNEJOB
1. Co-funder & CEO
  2Y 3M
GRENOBLE ECOLE DE MANAGEMENTSCHOOL
1. Diplôme des grandes écoles
  4Y 11M
MONBANQUETJOB
1. Business Developer
  1Y 5M
JOIN LIONSCHOOL
1. Business Developer, Vente…
  2M
FREIE UNIVERSITÄT BERLINSCHOOL
1. Economics, Business, Finance
  1Y 11M
INTÉGRALESCHOOL
1. Classes préparatoires 3rd…
  1Y 11M
INSTITUTION SAINT JEAN DOUAI PRÉPA HECSCHOOL
1. 2 years of classe préparat…
  2Y 11M
LYCÉE ROBESPIERRE - ARRASSCHOOL
1. Baccalauréat scientifique…
  3Y 11M

Job: Auto-entrepreneur — Lead gen & growth marketing Expert · 2021-09 – present · 4y 11mo — Since 2021, I’ve helped B2B companies—both directly (Orange Business Services, Muzzo, Aria, LiveTrend, Sisilapaillette) and through agencies (EraB2B)—optimize their prospecting efforts. I also work as a trainer for entrepreneurial support organizations, such as Les Déterminés, Scalezia, and Growth Hiring. Areas of Expertise Complex Workflow Creation for B2B Lead Generation Automation Identifying ideal targets Lead scraping (prospect data collection) Launching automated campaigns CRM integration (HubSpot, Pipedrive) Analysis and iterative optimization Tools: Make, LGM, Lemlist, HubSpot, Sales Navigator, FullEnrich, etc. Growth Strategy AARRR framework analysis and action prioritization…
Job: Muzzo — Lead Gen & CRM Structuring · 2022-10 – 2023-11 · 1y 1mo — Long-term freelance assignment: - Launch of multi-channel campaigns (Linkedin, mail & cold-calls). - Implementation of automatic outbound workflows (from scrapping to generating appointments on CRM) on LGM. - Structuring the CRM (Hubspot) for the sales team, analysing and tracking conversions by acquisition channel. - Nurturing and retention campaigns for leads, prospects and customers. - Implementation of various actions to improve acquisition, activation, revenue, recurrence and recommendations.
Job: EraB2B — Prospection Expert · 2024-05 – 2026-07 · 2y 2mo — Management of B2B prospecting for 3 to 5 clients per month. Strategic guidance to help them target their Ideal Customer Profile (ICP). Implementation of various campaign types (Intent-Data, weak signals, follow-up campaigns for identified prospects). Copywriting. Across multiple sectors: Recruitment, Marketing & Communication Agencies, SaaS, and Industry. Approximately 30 qualified meetings generated per month across all clients.
Job: Les Déterminés — Growth Marketing Trainer · 2022-09 – 2024-05 · 1y 8mo — I run the 'Growth Marketing' module in several cities where the incubator is present (Lyon, Marseille, Toulouse).
Job: Monbanquet — Business Developer · 2017-03 – 2018-08 · 1y 5mo — - acquisition - attracting new clients ( Cold emailing, Networking, Marketing Automation) - implementing Partnerships (+30) - managing 2 interns
Job: Scalezia.co — Advisor · 2022-09 – 2025-05 · 2y 8mo — Coaching and training executives on Outbound Lead Generation and CRM Structuring. I help business leaders and their teams: Master outbound prospecting (email, LinkedIn, automation). Build scalable lead generation systems to attract high-quality prospects. Structure and optimize their CRM (HubSpot, Pipedrive, etc.) for better pipeline management and conversion. Goal: Turn prospecting into a predictable, repeatable process that drives revenue growth.
Job: Beyond Growth — Growth Lead generation Manager · 2025-02 – 2026-07 · 1y 5mo — Management of B2B prospecting for 1 to 2 clients per month. All clients are impact-driven businesses or non-profit organizations.
Job: Growth Hiring — Trainer · 2024-01 – 2025-05 · 1y 4mo — I train recruitment firms in the best sourcing and prospecting methods on the market. I help their teams to: Target the right profiles Scrape high-quality leads Automate message outreach Boost efficiency in follow-ups and re-engagement Growth Hiring has supported 58 recruitment firms & IT consulting companies, training over 600 recruiters. With a team of 15 experts, we’re here to empower this incredible community. Discover more here 👉 https://academy.growth-hiring.com/
Job: L'Académie Moderne — Co-funder & CEO · 2019-01 – 2021-04 · 2y 3mo — Co-founder and director of the Académie Moderne, a distance learning support organisation that helps students to be independent and take charge of their own success. We supported over 300 students from 2019 to 2021.
Job: Architect Ops — GTM Engineer · 2026-03 – present · 5 mo — Building growth systems for B2B companies
School: Grenoble Ecole de Management — Diplôme des grandes écoles · 2014 – 2018
School: Freie Universität Berlin — Economics, Business, Finance · 2015 – 2016
School: Join Lion — Business Developer, Vente générale, marchandisage et activités de marketing apparentées · 2017-01 – 2017-03
School: Intégrale — Classes préparatoires 3rd year · 2013 – 2014
School: Institution Saint Jean Douai Prépa HEC — 2 years of classe préparatoire, French litterature, English, German, Maths, Geopolitics, philosophy · 2011 – 2013
School: Lycée Robespierre - Arras — Baccalauréat scientifique - section euro · 2008 – 2011

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ClaySmartleadHubSpotMakeautomationEntrepreneuriatMarketing digitalGrowth marketingGrowth hackingAutomation marketingGénération de leadsLeadershipMarketing

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Baptiste Houssin

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