Baptiste Houssin
GTM Engineer & B2B Lead Generation Specialist
About
Here's the translation: 8 years of experience in sales and growth roles, with the last 5 years focused primarily on GTM and lead generation missions. I've worked with 30+ companies — SMEs and startups — directly or through recognized agencies such as Erab2B, Scalezia, and Beyond Growth. I help companies looking to: Launch prospecting and nurturing campaigns to boost their acquisition.Set up automations and introduce AI into their processes to make marketing and sales teams more effective. Tools I work with: Clay, Claude, Notion, Lemlist, Getsales, Smartlead, LGM, Hubspot, Pipedrive, Attio, etc. 📊 Recent results +80 qualified meetings in 6 months for Ignify, an outsourced sales agency → 14 signed deals. +250 qualified meetings in 1 year with Shaka Immo, connecting investors with real estate projects. Want to build similar systems? Learn more here: https://baptistehoussin.netlify.app/ Feel free to reach out via DM :)
Company history
- Auto-entrepreneurLead gen & growth marketing Expert2021-09 – present · 4y 11mo
- MuzzoLead Gen & CRM Structuring2022-10 – 2023-11 · 1y 1mo
- EraB2BProspection Expert2024-05 – 2026-07 · 2y 2mo
- Les DéterminésGrowth Marketing Trainer2022-09 – 2024-05 · 1y 8mo
- MonbanquetBusiness Developer2017-03 – 2018-08 · 1y 5mo
- Scalezia.coAdvisor2022-09 – 2025-05 · 2y 8mo
- Beyond GrowthGrowth Lead generation Manager2025-02 – 2026-07 · 1y 5mo
- Growth HiringTrainer2024-01 – 2025-05 · 1y 4mo
- L'Académie ModerneCo-funder & CEO2019-01 – 2021-04 · 2y 3mo
- Architect OpsGTM Engineer2026-03 – present · 5 mo
Skills
Playbooks
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ex-Yousign