Banisha Singh Anand

Revenue & Monetisation | Passionate About Outcomes | Building Trusted Relationships

Mumbai, Maharashtra, India12.2k followers

Global ESG Leadership Organization

ex-LinkedIn

ex-VerSe Innovation

I help AdTech, Retail Media, and Programmatic leaders turn partnerships into powerful revenue engines. 𝐌𝐲 𝐬𝐞𝐜𝐫𝐞𝐭 𝐬𝐚𝐮𝐜𝐞?
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I listen deeply, connect authentically, and lead with a blend of integrity and passion that drives real business outcomes for all stakeholders. For 15+ years, I’ve worked with global giants (LinkedIn, Meta, Flipkart) and high-growth AdTechs to deliver $100M+ in revenue through CXO-level partnerships, programmatic innovation, and ecosystem growth across APAC & MENA. What I bring to the table: -Transforming AdTech & Retail Media into high-margin monetization channels -Building CXO partnerships that unlock multimillion-dollar deals -Bridging product innovation with sales execution to accelerate adoption -Leading cross-functional global teams to scale results across markets Career Highlights: 1. At LinkedIn: Orchestrated upto 320% YoY growth for strategic accounts, secured 10+ multimillion-dollar JBPs, and designed APAC-first API integrations. 2. At Meta: Built India’s SMB agency ecosystem from scratch, driving $5M+ quarterly revenue. 3. At Flipkart: Launched Retail Media Ads, scaling 10,000+ sellers and 25+ agencies into the ecosystem. 4. At VerSe (Josh/Dailyhunt): Closed marquee deals (Dream11, Netflix, Amazon Prime) and doubled GTM deliverables. I don’t just build partnership, I build ecosystems that scale revenue, trust, and long-term value. Open to leadership opportunities in AdTech, Monetization, and Partnerships (remote or hybrid or onsite). Let’s connect if you’re building the next $100M growth story.

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GLOBAL ESG LEADERSHIP ORGANIZATIONJOB
1. Principal Advisor (Honorar…
  1Y 5M
LINKEDINJOB
1. Lead - Agency Strategic Pa…
  2Y 1M
VERSE INNOVATIONJOB
1. Associate Dir, Lead - Stra…
  2Y 3M
2. Associate Dir, Key Account…
  1Y
METAJOB
1. Country Partner Mgr, India…
  6M
ZEOTAPJOB
1. Head - BD, India
  10M
FLIPKARTJOB
1. Regional Mgr, Retails Medi…
  1Y 8M
INMOBIJOB
1. Agency Account Mgr - West…
  2Y 3M
MEDIA.NETJOB
1. BD Specialist
  1Y 4M
S P JAIN SCHOOL OF GLOBAL MANAGEMENT - DUBAI, MUMBAI, SINGAPORE & SYDNEYJOB
1. Mktg Coordinator (Internsh…
  3M

Job: Global ESG Leadership Organization — Principal Advisor (Honorary ) · 2025-05 – present · 1y 3mo — Background on Global ESG Leadership Organization Since 2024, the Global ESG Leadership Organization has been a proud signatory to the UN Principles for Responsible Investment (UNPRI) and, as of 2025, an official participant in the United Nations Global Compact (UNGC). As one of the few non-profits globally aligned with both frameworks, this recognition underscores our commitment to responsible governance, cross-sector collaboration, and advancing the UN Sustainable Development Goals. My Motivation for ESG Association My connection to ESG began in 2010, when I visited the United Nations in New York as part of an NYU Stern Exchange Program. That experience left a lasting mark on me, instilli…
Job: LinkedIn — Lead - Agency Strategic Partnerships, India (Holding Media Companies) · 2022-08 – 2024-09 · 2y 1mo — APAC's Growth Architect in India Developed and executed high-impact partnerships with media agencies, driving multi-million-dollar advertising revenue through strategic joint business plans. Led digital transformation initiatives, including First-in-APAC API integrations and market-wide upskilling programs, fostering upto 320% YoY growth for strategic accounts **Key Wins:** * Closed 10+ multimillion dollar JBPs with agency and brand CXO’s, through joint Leadership events driving 70% incremental media adoption for strategic accounts. * Spearheaded APAC’s first agency API integration and increased platform ease of doing by 50% Higher adoption of LMS solutions with Agencies * Trained…
Job: VerSe Innovation — Associate Director, Lead - Strategic Accounts (Dailyhunt & Josh) · 2020-04 – 2022-07 · 2y 3mo — India's vernacular & Influencer Monetization Leader Designed and executed revenue growth partnerships with top-tier clients such as Amazon Prime Video, Meta, Dream11, and Netflix, leveraging data-driven advertising strategies focused on Vernacular audience. Played a key role in influencer monetization, scaling revenue opportunities and launching new GTM strategies for JOSH (OTT app) digital sales teams. **Key Wins:** * Secured Multii million dollar commercial deals from Strategic accounts such as Amazon Prime Video, Netflix, Dream11, Meta etc and closed multimillion annual deals with upto 2000% YoY growth * Awarded 100% Club Winner (2020, 2022) and recognised for ‘Mountain Mover’ awa…
Job: VerSe Innovation — Associate Director, Key Accounts - Dailyhunt · 2019-03 – 2020-03 · 1y — • Managing and leading the largest accounts at Dailyhunt by conceptualizing, negotiating, up-selling & delivering the overall account strategy for business focused performance. Also strategies events key events like Budget & festive sponsorship, IPL and World Cup 2019 and thereby closing additional multi-million annual business deal. • Owning a portfolio of key accounts like Dream11, ABG, Future Group, CEAT, Asus, Raymond etc to deliver revenue responsibility through content solutions, vernacular edge and influencer marketing solutions gunning to deliver double digits annual quota • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations with…
Job: Meta — Country Partner Manager, India (Independent Growth Agencies) - Impacted Role · 2018-07 – 2019-01 · 6 mo — (Hired for Singapore based role on Employment Pass Visa but due to Facebook’s APAC Org restructure suddenly, my role was impacted and moved to India on a different compensation & functional structure) SMB Growth Hacker Part of landing sales team in India org as the only Partner Manager to establish from ground up SMB agency ecosystem by developing trusted strategic partnerships with 25 agency founders/CEO’s nationally and creating Facebook experts within agencies by consultative selling. Achieved double digit million dollar quarterly revenues of towards Facebook’s optimal solutions. **Key Wins:** * Built India’s SMB agency ecosystem from zero, delivering $5M+ quarterly revenue with 25…
Job: zeotap — Head - Business Development, India · 2017-08 – 2018-06 · 10 mo — Programmatic Pioneer: Scaled Data-Driven Revenue for Global MarTech Disruptor Led Zeotap's market entry and revenue growth strategy in India, building a data-driven programmatic ecosystem from the ground up. Recruited and mentored high-performing sales and ops leads while establishing Zeotap as a key partner for agencies, trading desks, and direct brand clients. Instrumental in defining product-market fit and driving early adoption of innovative data solutions across the Indian advertising landscape. Key Wins: * Launched India GTM and built a programmatic ecosystem with top trading desks & brands and exceeded sales targets by 40% QoQ through partner-led monetization and data led GTMs acr…
Job: Flipkart — Regional Manager, Retails Media - Flipkart Ads Group · 2015-11 – 2017-07 · 1y 8mo — Retail Media Monetization Leader Led the retail media strategy and monetization efforts for Flipkart's West region, building a high-performing advertising ecosystem that connected 3P brands with millions of shoppers. Key Wins: * Launched initiatives to empower 3P brands and enhance their value proposition for success in the Indian e-commerce space by creating new and scalable strategies such as Hot Seating at GroupM and other agencies leading to 50% revenue growth. * Built an FSA agency ecosystem with 25 FSA eCom and digital agencies to support 10K+ long tail sellers product adoption of Product Ads driving new revenue stream for Flipkart. * Achieved 200% YOY revenue growth by…
Job: InMobi — Agency Account Manager - West & South · 2013-01 – 2015-04 · 2y 3mo — • Solution sell InMobi offerings by honing in on client and industry specific needs, challenges and trends, while selling / up-selling to long term uncapped budgets. • Engaged in promoting and creating awareness about disruptive mobile products like Native/Programmatic/Rich Media/Video/Audience Personas. • Responsible for the entire sales cycle from prospecting, presenting, negotiating and campaign execution. • Managing revenue generation while working on new and existing relationships with Agencies/Brands to convert them into profitable sustainable partnerships. • Key Accounts Management – Ad Agencies under WPP, Publicis, Omnicom, Dentsu holding companies (For E.g. – Madhouse, Neo Ogilvy,…
Job: Media.net — Business Development Specialist · 2011-07 – 2012-11 · 1y 4mo — • Part of Self serve 1 team that made the first Million dollar for Media.net. Manage and develop a base of potential high traffic publishers for the team. • Troubleshooting client challenges by providing solutions and cross-sell/ upsell to publishers for better revenues achievements on the designated ad slots. • Partner with a broad range of internal teams (designing team, research analysts, pre-sales team, approvals and compliance team, developers) to support the sales efforts.
Job: S P Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney — Marketing Coordinator (Internship) · 2010-06 – 2010-09 · 3 mo — • Managed and Promoted the Scholarships of S.P. Jain’s Global BBA (GBBA) course which was a twin city degree course started by S.P. Jain Institute of Management. • Coordinated with college Principals in Mumbai for recommending deserving students for the course • Co-ordinated and Arranged for Full Scholarships for deserving candidates.
School: New York University - Leonard N. Stern School of Business — Academic Internship, International Business Strategy
School: H.R. College of Commerce and Economics — MCom I & II, Business Management
School: H.R.College of Commerce and Economics - University of Mumbai — Advanced Diploma in Advertising ,Sales Promotion and Sales Management, Advertising
School: H.R. College of Commerce and Economics — Bachelors of Commerce (B.Com), Business Management
School: H.R.College of Commerce and Economics - University of Mumbai — HSC, Commerce
School: O.L.N High School - SSC Board — SSC

Skills

CXO Stakeholder ManagementB2B MarketingCommercial StrategyRetail Media MonetizationGo-to-Market StrategyCXO Stakeholder EngagementRetail MediaEcosystem DevelopmentSMB SalesAudience Segmentation & Data StrategyMarket Entry (APAC & MENA)Programmatic Advertising (RTB, DSP, SSP, DMP)Revenue Optimization & P&LAttribution & Privacy-first AdvertisingJoint Business Planning (JBP)Global Cross-Functional Team LeadershipPartnerships & Ecosystem DevelopmentStrategic Partnerships & AlliancesAgency Relationship Management

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Banisha Singh Anand

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