Avinash Hariharan
Product Marketing | GTM Strategy | Sales Enablement | Messaging & Positioning
ex-OrbitShift.AI
ex-SaaS LabsI build brand identities that feel inevitable. Positioning, messaging, and design systems that make complexity simple.
GTM Index
- STEALTH STARTUPJOB
- GTM Eng7M
GTM engineer
Stealth Startup
- SALES ENABLEMENT COLLECTIVEJOB
- Member1Y 9M
Member
Sales Enablement Collective
- STRATEGY ALLIANCEJOB
- Member1Y 9M
Member
Strategy Alliance
- REVGENIUSJOB
- Member3Y 9M
Member
RevGenius
- ORBITSHIFT.AIJOB
- PMM1Y 2M
Product Marketing Manager
OrbitShift.AI
- SAAS LABSJOB
- Senior Marketer2Y 5M
Senior Marketer
SaaS Labs
Bottom-of-the-Funnel (BOFU) marketing strategies for Justcall. Lead the development of diverse marketing materials including product brochures, white papers, case studies, message maps, decks and blog posts. Collaborate with designers and writers to create engaging and informative content that demonstrates the product's value to customers. Design and implement robust sales enablement tools and materials to support sales team efforts. Develop high-conversion landing pages to enhance our digital presence and drive customer engagement.
- ETEAMJOB
- Content Marketer6M
Content Marketer
eTeam
- ALLIANCE UNIVERSITYSCHOOL
- Master of Business Adminis…2Y 11M
Master of Business Administration - MBA, Marketing
Alliance University
- THE COLLEGE MONKJOB
- Digital Mktg Intern (SEO)2M
Digital Marketing Intern (SEO)
The College Monk
- AMAZONJOB
- Associate1Y 1M
Associate
Amazon
- JAIN (DEEMED-TO-BE UNIVERSITY)SCHOOL
- Bachelor of Commerce (B.Co…3Y 11M
Bachelor of Commerce (B.Com.), Finance, General
Jain (Deemed-to-be University)
- Job: Stealth Startup — GTM engineer · 2026-03 – present · 5 mo
- Job: Sales Enablement Collective — Member · 2025-01 – present · 1y 7mo
- Job: Strategy Alliance — Member · 2025-01 – present · 1y 7mo
- Job: RevGenius — Member · 2023-01 – present · 3y 7mo
- Job: OrbitShift.AI — Product Marketing Manager · 2025-02 – 2026-04 · 1y 2mo
- Job: SaaS Labs — Senior Marketer · 2022-03 – 2024-08 · 2y 5mo — Bottom-of-the-Funnel (BOFU) marketing strategies for Justcall. Lead the development of diverse marketing materials including product brochures, white papers, case studies, message maps, decks and blog posts. Collaborate with designers and writers to create engaging and informative content that demonstrates the product's value to customers. Design and implement robust sales enablement tools and materials to support sales team efforts. Develop high-conversion landing pages to enhance our digital presence and drive customer engagement.
- Job: eTeam — Content Marketer · 2021-08 – 2022-02 · 6 mo
- Job: The College Monk — Digital Marketing Intern (SEO) · 2019-05 – 2019-07 · 2 mo
- Job: Amazon — Associate · 2016-02 – 2017-03 · 1y 1mo
- School: Alliance University — Master of Business Administration - MBA, Marketing · 2018 – 2020
- School: Jain (Deemed-to-be University) — Bachelor of Commerce (B.Com.), Finance, General · 2012 – 2015
Skills
Playbooks
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