Asa Coleman

Project Strategist | Producer | Product Manager across the Digital Media, Engineering & Marketing Industries

iFactoryex-Trivium Interactiveex-Harvard Foundation for Intercultural and Race Relations

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Asa is a project and product management professional with experience in the media, marketing, and engineering industries. She thrives in fast-paced, collaborative environments where she can help teams align strategy with execution using data-driven insights.

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Asa has worked closely with clients, stakeholders, and cross-functional teams, including engineering, design, account management, and operations, to develop interactive products. She has experience managing product backlogs and prioritizing features, to make tradeoff decisions that balance impact and feasibility. Her expertise extends to ad monetization, working with publishers to assess and optimize ad stacks, and helping scale display and video ads via Google Ad Manager. She has also contributed to marketing efforts by crafting partnership strategies and managing conversion and awareness ad campaigns. Beyond product and marketing, Asa has helped improve operational efficiency by drafting standard operating procedures and using tools like Jira and Asana to manage project milestones and dependencies. With a strong foundation in facilitation, stakeholder communication, and problem-solving, Asa brings integrity, adaptability, and a process-driven yet results-oriented mindset to every project she takes on.