Abhishek M.
GTM Engineer @Backblaze | MBA | MSc
Backblaze
ex-Omnibound AI
ex-DemandFarmMBA. MSc Business Analytics graduate went a different route - into the infrastructure of how businesses actually grow.
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The pipelines, the signals, the automation, the outreach. The unglamorous, high-leverage stuff that fills a calendar with qualified meetings. At Omnibound AI, a 0-to-1 startup, I architected the entire revenue engine from first principles - no playbook, no existing stack, no shortcuts. Clay is the backbone of everything I build. Every outbound and inbound engine, every enrichment flow, every personalised campaign - orchestrated end-to-end in Clay. It's not just a tool in my stack. It's the system. From Clay, I connect the full GTM infrastructure: • Prospecting & Enrichment - Apify, Findymail, Prospeo, LeadMagic, Theirstack, RB2B for intent signals. • LinkedIn Outreach - HeyReach and Aimfox for personalised connection campaigns at scale. • Email Outreach - Smartlead and Lemlist for high-deliverability sequences. • Social Signals & Triggers - Trigify, Apify, and PhantomBuster for behavioural data and automation • CRM & Nurture - HubSpot workflows for lead scoring, segmentation, and handoff - built from zero • AI Layer - ChatGPT, Claude, Gemini, and Perplexity embedded throughout for research, copy, and decisioning What makes my approach different is design thinking applied to GTM. I don't start with tools. I start with the buyer - who they are, what signals matter, what message lands - then build the system around that clarity. The GTM space moves fast. Something new drops every week - a tool, a workflow, a smarter way to enrich or personalise or automate. I'm not just keeping up with it. I'm obsessed with it. Every day I'm asking: what's broken in the system, what's new in the stack, and how do I make the whole thing flow better than yesterday.
GTM Index
- BACKBLAZEJOB
- GTM Eng4M
GTM Engineer
Backblaze
- OMNIBOUND AIJOB
- Founding GTM Eng - Rev Ops9M
Founding GTM Engineer - Rev Ops
Omnibound AI
1. Clay GTM System Ownership Owned Clay end to end, architecting the full GTM system including outbound, inbound, webinar, and signal-led engines, each built with its own enrichment logic, personalised copy layer, HTTP API integrations, and scalable workflow infrastructure 2. Signal-Led Engine Engineered a signal-led engine that tracked intent triggers, technographic changes, job postings, and social activity to surface and action buying signals before prospects raised their hand 3. Enrichment and Prospecting Pipelines Built automated prospecting and enrichment pipelines pulling data from Apify, Findymail, Prospeo, LeadMagic, and Theirstack, feeding clean and scored leads directly into sequ…
- DEMANDFARMJOB
- Mktg Operations Specialist3M
Marketing Operations Specialist
DemandFarm
• Led end-to-end campaign management in HubSpot Marketing & Sales Hub, including workflows, lead routing, lead scoring, and performance reporting to drive marketing and sales alignment. • Built and optimized automated workflows for lead distribution, enrichment, and internal notifications, significantly improving conversion speed and SDR efficiency. • Integrated HubSpot with GTM tools like Apollo, Clay, Zapier, Revenue Hero, RB2B (website visitor tracking), and LinkedIn automation to streamline processes and enhance data flow. • Designed no/low-code automations using Zapier, Clay, Make, ChatGPT, and other tools to automate lead research, personalization, outreach, and contact enrichment. •…
- SMART COMMUNICATIONS.JOB
- Sales Operations Administr…6M
Sales Operations Administrator
Smart Communications.
• Supported Sales, Finance, and Legal teams in processing and closing sales opportunities. • Processed bookings quickly and efficiently within Salesforce, coordinating closely with Sales and Legal teams. • Managed and coordinated requested changes, ensuring all necessary approvals were obtained. • Generated quotes using Salesforce CPQ, ensuring accuracy and alignment with customer requirements. • Ensured Service Level Agreements (SLAs) were achieved, guaranteeing accuracy and meeting timeframes. • Collaborated with Sales Operations and Commercial Operations teams to continuously improve the efficiency and effectiveness of systems and processes
- MODAXOJOB
- Sales Operations1Y
Sales Operations
Modaxo
• Oversaw HubSpot CRM as a super admin for all business units' day-to-day activities • Ensured accuracy and integrity of CRM data through advanced cleaning and validation • Conducted thorough research, documented solutions for effective issue resolution • Supported day-to-day tasks, reporting, and implemented new CRM features • Collaborated with sales teams to enhance operational efficiency • Led sales data analysis, and maintained monthly dashboards for key insights • Aligned efforts with the business development team to support sales initiatives • Played a key role in solving challenges faced by the Business Development Manager and Sales Consultants, offering tailored solutions that incor…
- NOTTINGHAM TRENT UNIVERSITYSCHOOL
- MSc Management and Busines…1Y
MSc Management and Business Analytics, Business Administration and Management, General
Nottingham Trent University
- ANGLIA RUSKIN UNIVERSITYJOB
- Student Admissions Represe…1Y 2M
Student Admissions Representative
Anglia Ruskin University
• Served as a point of contact for the student services department, routed calls, and provided customer service. • Counseled students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, and career planning. • Conducted follow-up interviews with the student to determine if their needs have been met. • Assisted with special projects as assigned including recruitment, open house, job fairs, and enrolment activities. • Responded to emails regarding university policies, procedures, and programs. • Increased student retention through active listening and academic counseling.
- ANGLIA RUSKIN UNIVERSITYSCHOOL
- MBA, Business Administrati…4M
MBA, Business Administration and Management, General
Anglia Ruskin University
- Job: Backblaze — GTM Engineer · 2026-06 – present · 2 mo
- Job: Omnibound AI — Founding GTM Engineer - Rev Ops (Founding GTM) · 2025-09 – 2026-06 · 9 mo — 1. Clay GTM System Ownership Owned Clay end to end, architecting the full GTM system including outbound, inbound, webinar, and signal-led engines, each built with its own enrichment logic, personalised copy layer, HTTP API integrations, and scalable workflow infrastructure 2. Signal-Led Engine Engineered a signal-led engine that tracked intent triggers, technographic changes, job postings, and social activity to surface and action buying signals before prospects raised their hand 3. Enrichment and Prospecting Pipelines Built automated prospecting and enrichment pipelines pulling data from Apify, Findymail, Prospeo, LeadMagic, and Theirstack, feeding clean and scored leads directly into sequ…
- Job: DemandFarm — Marketing Operations Specialist · 2025-04 – 2025-07 · 3 mo — • Led end-to-end campaign management in HubSpot Marketing & Sales Hub, including workflows, lead routing, lead scoring, and performance reporting to drive marketing and sales alignment. • Built and optimized automated workflows for lead distribution, enrichment, and internal notifications, significantly improving conversion speed and SDR efficiency. • Integrated HubSpot with GTM tools like Apollo, Clay, Zapier, Revenue Hero, RB2B (website visitor tracking), and LinkedIn automation to streamline processes and enhance data flow. • Designed no/low-code automations using Zapier, Clay, Make, ChatGPT, and other tools to automate lead research, personalization, outreach, and contact enrichment. •…
- Job: Smart Communications. — Sales Operations Administrator · 2024-04 – 2024-10 · 6 mo — • Supported Sales, Finance, and Legal teams in processing and closing sales opportunities. • Processed bookings quickly and efficiently within Salesforce, coordinating closely with Sales and Legal teams. • Managed and coordinated requested changes, ensuring all necessary approvals were obtained. • Generated quotes using Salesforce CPQ, ensuring accuracy and alignment with customer requirements. • Ensured Service Level Agreements (SLAs) were achieved, guaranteeing accuracy and meeting timeframes. • Collaborated with Sales Operations and Commercial Operations teams to continuously improve the efficiency and effectiveness of systems and processes
- Job: Modaxo — Sales Operations · 2023-04 – 2024-04 · 1y — • Oversaw HubSpot CRM as a super admin for all business units' day-to-day activities • Ensured accuracy and integrity of CRM data through advanced cleaning and validation • Conducted thorough research, documented solutions for effective issue resolution • Supported day-to-day tasks, reporting, and implemented new CRM features • Collaborated with sales teams to enhance operational efficiency • Led sales data analysis, and maintained monthly dashboards for key insights • Aligned efforts with the business development team to support sales initiatives • Played a key role in solving challenges faced by the Business Development Manager and Sales Consultants, offering tailored solutions that incor…
- Job: Anglia Ruskin University — Student Admissions Representative · 2018-11 – 2020-01 · 1y 2mo — • Served as a point of contact for the student services department, routed calls, and provided customer service. • Counseled students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, and career planning. • Conducted follow-up interviews with the student to determine if their needs have been met. • Assisted with special projects as assigned including recruitment, open house, job fairs, and enrolment activities. • Responded to emails regarding university policies, procedures, and programs. • Increased student retention through active listening and academic counseling.
- School: Nottingham Trent University — MSc Management and Business Analytics, Business Administration and Management, General · 2021-09 – 2022-09
- School: Anglia Ruskin University — MBA, Business Administration and Management, General · 2018-09 – 2019-01
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