Kyle Johnson

GTM Advisor to early-growth stage B2B SaaS & services businesses | Fractional CMO | Demand Gen, Content, Lifecycle & RevOps strategy | GTM audits & Build-Operate-Transfer

KWJ Marketing Consultingex-BluWave, LPex-Thomson Reuters

“

I’m a marketing advisor and fractional CMO for early to growth-stage B2B SaaS and services companies. My work centers on GTM strategy, pipeline creation, ABM, lifecycle, RevOps, and content systems & strategies.

More

Recent work: I built the marketing function at BluWave, the leading private equity marketplace that connects over 500 PE firms with the world’s best vetted service providers, during a period of sustained hypergrowth. I launched flagship brand awareness programs, operationalized research-driven content, and ran pipeline-generating strategies that led to scalable revenue. I typically engage with my clients in one of four ways: - Retainer: ongoing GTM leadership when you need an accountable marketing owner without adding headcount. - Project-Based: focused sprints and scoped deliverables on a defined timeline. - Advisory Access: a sounding board for leaders who want quick reviews and direction without execution. - Hourly (selective): time-boxed help for urgent questions or narrow problems. How I engage: fractional or interim CMO, GTM audits and build-operate-transfer programs, and ongoing orchestration alongside in-house teams. Focus areas: Demand Gen & ABM · Positioning & Narrative · Lifecycle · Retention & Expansion · RevOps & Attribution · Partner/PE ecosystem · Research-led content · AI-enabled operations. See more: case studies, scope details, and pricing at com.