Michael Guthrie

Digital Programme Manager | AI & GTM Engineering | Web, eCommerce & Outbound Systems Delivery

Brighton, England, United Kingdom5.1k followers

Sales Compass

ex-Business Disability Forum

ex-Age Concern England

I lead digital programmes and build GTM systems - from enterprise CMS migrations to AI-driven outbound infrastructure.
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Over 15+ years I've founded a SaaS platform for academic institutions, delivered institutional repositories and knowledge management systems for the World Health Organization, and led high-volume CMS migrations, ecommerce and web delivery for commercial brands at agencies including Pragmatic, Bozboz and Wild Dog Design. Today I combine that delivery background with GTM engineering: outbound email infrastructure at scale, lead data operations, and AI integration that cuts operational overhead. US citizen with UK Indefinite Leave to Remain / No Time Limit — able to work in both countries without sponsorship. What I do: ★ Programme & delivery leadership — digital transformation, platform selection, migrations, Agile/Scrum delivery, remote team leadership, and stakeholder management from C-level to engineering. Sectors: commercial enterprise, ecommerce, EdTech, and mission-driven organisations. ★ GTM engineering — cold outbound infrastructure and deliverability, lead generation and data ops, multi-channel sequencing, and automated growth systems that drive real pipeline. ★ AI implementation — agentic workflows with Claude Code and the OpenAI/Anthropic APIs for content operations, migration mapping, taxonomy discovery, and reporting. Stack & tooling: - Outbound & GTM: Smartlead, Instantly, ReachInbox · domain/inbox infrastructure & warm-up · lead enrichment and verification pipelines- CRM & pipeline ops: CRM-agnostic integration and sync · reply management and master-inbox workflows · reporting from outreach through to booked meetings- Web & content: WordPress, headless and custom CMS builds · WCAG accessibility compliance · DAM and taxonomy management · DSpace, Invenio, Open Journal Systems- Delivery & ops: Linear, Airtable, Notion, Atlassian · Agile/Scrum · CI/CD workflows- AI: Claude Code, Anthropic & OpenAI APIs, CursorI care about delivery and momentum — and if your roadmap is still taking shape, figuring out where to start is part of what I do. Get in touch.

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SALES COMPASSJOB
1. GTM Eng
  1Y 2M
ARTFUSIONJOB
1. Founder - AI Studio
  4M
BUSINESS DISABILITY FORUMJOB
1. Digital Project Mgr
  1Y 9M
KNOWLEDGEARCJOB
1. Founder & Dir
  10Y 7M
BOZBOZJOB
1. Digital Project Mgr
  7M
PRAGMATICJOB
1. Product Owner
  4M
PLANPORT LABSJOB
1. Interim COO
  5M
WILD DOG DESIGNJOB
1. Digital Strategist
  11M
2. Digital Project Mgr
  4Y 9M
BIOMED CENTRALJOB
1. Mgr, Open Repository
  2Y 6M
AGE CONCERN ENGLANDJOB
1. Digital Project Mgr
  4M

Job: Business Disability Forum — Digital Project Manager · 2023-08 – 2025-05 · 1y 9mo — Managed a portfolio of concurrent digital projects for a UK nonprofit working with 600+ member businesses: website rebuild, LMS-based Digital Assessment Tool upgrade, SEO programme, and Atlassian estate administration. - Delivered a full WordPress rebuild on WP Engine, covering theme customisation, plugin architecture, and performance and security optimisation - Upgraded the organisation's Digital Assessment Tool, built on the LearnDash LMS, aligning learner experience, reporting, and accessibility requirements - Led WCAG accessibility audits and embedded findings into design and content workflows, for an organisation where accessibility is the mission, not a checkbox - Restructured site co…
Job: Sales Compass — GTM Engineer / Outbound Delivery Consultant · 2025-06 – present · 1y 2mo — Design and run outbound sales systems end-to-end for B2B clients: infrastructure, deliverability, data operations, and AI-driven personalization. • Built cold email infrastructure across Instantly, Smartlead, Clay, Close, Apollo, Mailgun and SendGrid, including domain and inbox provisioning, warm-up, SPF/DKIM/DMARC, and IP/domain rotation • Developed AI-driven frameworks for personalization, outreach scripting, and lead scoring • Integrated outreach stacks with CRMs and marketing platforms including Salesforce, HubSpot, Freshsales, Klaviyo, and Mailchimp • Client engagements: CISO and IT decision-maker outreach for Cyngular Security (cybersecurity), subscription growth campaigns for Footn…
Job: Age Concern England — Digital Project Manager · 2009-01 – 2009-05 · 4 mo — Managed the CMS content migration merging Heyday's site into Age Concern England's web estate following the charities' merger (the organisation that became Age UK, the UK's largest charity for older people).
Job: Pragmatic — Product Owner · 2019-08 – 2019-12 · 4 mo — - Led a scrum team delivering sprint development and dedicated support for CapitalEconomics.com, an online economics analysis publisher. - Also acted as product owner for Bravo Transfers, a global ride booking service for airport travelers.
Job: Wild Dog Design — Digital Strategist · 2016-08 – 2017-07 · 11 mo — Promoted to lead digital strategy across the agency's client base: technology selection, solution scoping, and pre-sales consultancy for public health, travel, and education clients.
Job: BioMed Central — Manager, Open Repository · 2009-05 – 2011-11 · 2y 6mo — Product Manager for Open Repository, BioMed Central's hosted repository service for research institutions worldwide. • Led development of the World Health Organization's IRIS repository, delivering a multilingual interface across the WHO's six official languages (Arabic, Chinese, English, French, Russian, Spanish), and presented the work at SPARC Digital Repositories 2010 in Baltimore • Managed hosted document archive repositories for 25 institutions worldwide, including WHO, Oxfam, NGOs and universities • Introduced agile product management methodologies to the team and ran the marketing site and sales demonstrations
Job: Wild Dog Design — Digital Project Manager · 2011-11 – 2016-08 · 4y 9mo — Delivered digital projects end-to-end at a Brighton agency serving travel, education, public health, and cultural sector clients: scoping, budgets, Agile delivery, and cross-functional team leadership. Also drove business development, business analysis, technology selection, and implemented the agency's support desk. Clients included Public Health England, Noble Caledonia, Cox & Kings, Inside Asia Tours, Martin Randall, Elegant Resorts, Discover the World, Discover Adventure, City of London School, Highgate School, Niquesa, Myanmar Seilone, Eastravel, and Bushbaby Travel.
Job: Planport Labs — Interim COO / Technical Project Manager · 2018-05 – 2018-10 · 5 mo — Interim COO for a procurement and supply chain startup building on blockchain technology. Ran operations and technical delivery during a formative growth phase: product roadmap, engineering coordination, AWS infrastructure, and investor-facing materials.
Job: Bozboz — Digital Project Manager · 2021-12 – 2022-07 · 7 mo — Managed concurrent ecommerce and web projects at a Brighton digital agency specialising in Shopify, Shopify Plus, and WordPress/WooCommerce, for brands including Lucy & Yak, Fromental, Masterpiece.art, and Levellers. • Designed and deployed a ticketing solution for Levellers (official band store) in 3 days, selling over £1 million of tickets in the first 24 hours with no downtime, outages or chargebacks • Ran end-to-end delivery across multiple client accounts: scoping, sprint planning, budgets, and timelines • Managed Shopify Plus builds and optimisation for high-volume DTC retail (Lucy & Yak) and luxury brands: Fromental's pixel-perfect handcrafted wallcoverings and Masterpiece.art's bl…
Job: KnowledgeArc — Founder & Director · 2013-01 – 2023-08 · 10y 7mo — Founded and ran KnowledgeArc for a decade: a multi-tenant SaaS platform providing repository hosting, open access publishing, and CMS integrations for universities, NGOs, and government agencies worldwide. Owned product strategy, technical delivery, commercial growth, and client support end-to-end. - Delivered and customised institutional repository platforms (DSpace, EPrints, Invenio) for clients across [N] countries - Implemented Open Journal Systems (OJS) for open access publishing and editorial workflows - Directed multi-tenant SaaS hosting with high availability, security, and long-term data sustainability, the core promise for institutions preserving research output - Built API integr…
Job: ArtFusion — Founder - AI Studio | AI Orchestration & App Development · 2026-04 – present · 4 mo — I founded ArtFusion, an AI studio, to design, build, and ship production AI systems, both inside the products companies already run and as standalone applications. We build end-to-end and integrate AI where it earns its place: automating workflows, grounding decisions in real data, orchestrating multi-step processes. Engineered for production, not bolted on as a demo. Services: AI Orchestration · AI Consulting · App Development Products shipped: ⬩ Timelanes (timelanes.ai): create, compare and share AI-enriched timelines; spot patterns across events, projects, or history ⬩ FlowSequencer (flowsequencer.com): cross-platform practice-sequencer PWA with drag-and-build sequencing, guided tim…
School: University of Massachusetts, Amherst — BA, Anthropology
School: The New School — Film/Cinema/Video Studies
School: Boston University — Sociology
School: University of Massachusetts Amherst — Bachelor of Arts, Anthropology
School: Boston University — Summer Honors Program

Skills

ClayApolloInstantlySmartleadSales Navigatoroutbound systemautomationPrompt EngineeringMailgunInbox WarmingOutreach AutomationDomain ManagementSaaS ImplementationWARPEmail DeliverabilitySaaS Platforms / SaaS ImplementationInstitutional Repository Platforms (DSpace, EPrints, Invenio)Open Access Publishing (OJS)CMS Integrations (WordPress, Joomla)SEO (SEMRush, Rank Math Pro)Jira, Confluence & Service Desk (Admin, Config, Usage)SPF / DKIM / DMARC ConfigurationCold Email Tooling: Intantly, Smartlead, Clay, Mailgun, SendGrid, Close, Apollo

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Michael Guthrie

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