Apoorva Sharma
Problem Solver | Data led decision maker | Profitability Driver | Strategy and Planning | Alliances
I have over twenty years of experience across multiple industries and roles. Having worked in strategy, marketing, alliances, sales and sales operations, I understand levers that impact profitability and take a 360 view of the business.
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I utilise a data-driven approach to deliver business insights, solve problems and design and implement end-to-end programs. Finding complex problems, breaking them down into bite-sized parts and bringing together cross-functional, agile teams to solve them is what I enjoy, especially in unstructured, ambiguous environments to drive business results.
GTM Index
- BROADCOMJOB
- APAC GTM Lead VMware Cloud…2Y 11M
APAC GTM Lead VMware Cloud Foundation
Broadcom
- VMWAREJOB
- Dir Partner and Commercial…4Y 5M
Director Partner and Commercial Sales Transformation
VMware Inc.
Driving strategy and transformation for the APJ Partner and Commercial Organisation across all major markets in APJ. Support partner segmentation; develop and measure KPI's and key results, empower regional teams to focus on key drivers for pipeline and revenue growth across all market segments and routes to market. Support quarterly and annual budgeting. Deliver data driven business insights. Quarterly and annual executive business reviews.
- NTTJOB
- Dir Global Strategic Allia…3Y 3M
Director Global Strategic Alliances
NTT Ltd.
Manage alliances with leading technology and cloud platform partners including Microsoft and other hyperscalers, Palo Alto Networks, HPE Aruba. Negotiate joint investment programs to drive profitable growth for both our partners and NTT. Working with cross-functional, globally dispersed teams to drive successful program execution through collaboration and influence.
- DIMENSION DATAJOB
- Services Vendor Alliances…1Y 4M
Services Vendor Alliances Director
Dimension Data
Driving the growth and profitability of our services business with our key alliance partners including Fortinet, Palo Alto Networks, Checkpoint, Juniper. Led a program to increase higher margin support services in Americas; resulting in the services more than doubling over two years.
- Solutions and Products Mgr3Y 6M
Solutions and Products Manager
Dimension Data
Driving operational excellence for the solutions business unit in Asia Pacific through regular checkpoints on business performance, country reviews and engagement with key stakeholders across sales, pre-sales and delivery.
- TMF GROUPJOB
- Regional Dir Mktg Asia Pac…2Y 2M
Regional Director Marketing Asia Pacific, Head of Business Insights
TMF Group
Leading and developing the marketing function in Asia Pacific to support a rapidly growing professional services MNC. Working closely with 17 countries / jurisdictions to support their pipeline and revenue targets. Set up and managed the business insights team to support account plans and pursuit plans for large deals. Responsible for identifying and initiating pursuit of acquisition targets in APAC.
- BTJOB
- Head of Mktg SEA and Accou…1Y 4M
Head of Marketing SEA and Account Based Marketing
BT
Develop and execute innovative marketing plans to create pipeline and meet the financial targets of South East Asia. Account based marketing for SEA to develop detailed account growth and pursuit plans with tailored marketing programmes for top accounts.
- IBMJOB
- Demand Programs Mgr STG, I…1Y 11M
Demand Programs Manager STG, IBM ASEAN
IBM
Responsible for the entire marketing planning, budgeting and execution cycle for the systems and technology group in ASEAN. Selected for the Marketing Leadership Development Program in IBM which has the top 1% of globally identified marketing talent in IBM.
- Mktg Mgr ASEAN STG Platforms2Y 1M
Marketing Manager ASEAN STG Platforms
IBM
Developing and implementing marketing plans for IBM Mainframes (till Jan ‘08) and thereafter for all hardware platforms (Power, Storage and Mainframes) to achieve assigned business targets. Planned and executed several high profile product launches in all ASEAN countries: Power Systems, Mainframe z10
- MONETA INTERNATIONALJOB
- Mgr9M
Manager
Moneta International
Worked in a boutique consulting start-up in Singapore in the strategy, logistics and technology convergence space. Project management for Prototype development for a secure smart-card device. Market entry strategy and execution plan for an online portal. Analytics for a loyalty programme of a major airline. Creating a framework for value management for a major GLIC.
- NATIONAL KIDNEY FOUNDATION SINGAPOREJOB
- Mgr, Business Intelligence2Y 3M
Manager, Business Intelligence
National Kidney Foundation Singapore
Business Intelligence; made sense out of data to create donation programs and donor loyalty programs. Project management for the largest donation programme for the organization - the annual NKF Charity Show (Managed two shows each year in 2004 & 2005). The shows yielded donation revenue of about SGD15 million each.
- RADIO MIRCHIJOB
- Deputy Mgr2Y 7M
Deputy Manager
Radio Mirchi
Business Development, sales: Involved helping set-up some of the first private radio stations in the country (Indore 2001 and Mumbai 2002). Helped develop the market in terms of selling FM radio as a viable media platform to both customers as well as advertising agencies. Consistently outperformed targets and was responsible for some of the largest and most innovative deals on radio in 2002-03. Opened up many large PSUs (SBI, BPCL etc.) to radio advertising.
- Job: Broadcom — APAC GTM Lead VMware Cloud Foundation · 2023-11 – present · 2y 9mo
- Job: Moneta International — Manager · 2006-03 – 2006-12 · 9 mo — Worked in a boutique consulting start-up in Singapore in the strategy, logistics and technology convergence space. Project management for Prototype development for a secure smart-card device. Market entry strategy and execution plan for an online portal. Analytics for a loyalty programme of a major airline. Creating a framework for value management for a major GLIC.
- Job: Radio Mirchi — Deputy Manager · 2001-05 – 2003-12 · 2y 7mo — Business Development, sales: Involved helping set-up some of the first private radio stations in the country (Indore 2001 and Mumbai 2002). Helped develop the market in terms of selling FM radio as a viable media platform to both customers as well as advertising agencies. Consistently outperformed targets and was responsible for some of the largest and most innovative deals on radio in 2002-03. Opened up many large PSUs (SBI, BPCL etc.) to radio advertising.
- Job: VMware Inc. — Director Partner and Commercial Sales Transformation · 2022-05 – present · 4y 3mo — Driving strategy and transformation for the APJ Partner and Commercial Organisation across all major markets in APJ. Support partner segmentation; develop and measure KPI's and key results, empower regional teams to focus on key drivers for pipeline and revenue growth across all market segments and routes to market. Support quarterly and annual budgeting. Deliver data driven business insights. Quarterly and annual executive business reviews.
- Job: BT — Head of Marketing SEA and Account Based Marketing · 2010-12 – 2012-04 · 1y 4mo — Develop and execute innovative marketing plans to create pipeline and meet the financial targets of South East Asia. Account based marketing for SEA to develop detailed account growth and pursuit plans with tailored marketing programmes for top accounts.
- Job: Dimension Data — Services Vendor Alliances Director · 2018-02 – 2019-06 · 1y 4mo — Driving the growth and profitability of our services business with our key alliance partners including Fortinet, Palo Alto Networks, Checkpoint, Juniper. Led a program to increase higher margin support services in Americas; resulting in the services more than doubling over two years.
- Job: NTT Ltd. — Director Global Strategic Alliances · 2019-02 – 2022-05 · 3y 3mo — Manage alliances with leading technology and cloud platform partners including Microsoft and other hyperscalers, Palo Alto Networks, HPE Aruba. Negotiate joint investment programs to drive profitable growth for both our partners and NTT. Working with cross-functional, globally dispersed teams to drive successful program execution through collaboration and influence.
- Job: Dimension Data — Solutions and Products Manager · 2014-07 – 2018-01 · 3y 6mo — Driving operational excellence for the solutions business unit in Asia Pacific through regular checkpoints on business performance, country reviews and engagement with key stakeholders across sales, pre-sales and delivery.
- Job: IBM — Marketing Manager ASEAN STG Platforms · 2006-12 – 2009-01 · 2y 1mo — Developing and implementing marketing plans for IBM Mainframes (till Jan ‘08) and thereafter for all hardware platforms (Power, Storage and Mainframes) to achieve assigned business targets. Planned and executed several high profile product launches in all ASEAN countries: Power Systems, Mainframe z10
- Job: IBM — Demand Programs Manager STG, IBM ASEAN · 2009-01 – 2010-12 · 1y 11mo — Responsible for the entire marketing planning, budgeting and execution cycle for the systems and technology group in ASEAN. Selected for the Marketing Leadership Development Program in IBM which has the top 1% of globally identified marketing talent in IBM.
- Job: National Kidney Foundation Singapore — Manager, Business Intelligence · 2003-12 – 2006-03 · 2y 3mo — Business Intelligence; made sense out of data to create donation programs and donor loyalty programs. Project management for the largest donation programme for the organization - the annual NKF Charity Show (Managed two shows each year in 2004 & 2005). The shows yielded donation revenue of about SGD15 million each.
- Job: TMF Group — Regional Director Marketing Asia Pacific, Head of Business Insights · 2012-04 – 2014-06 · 2y 2mo — Leading and developing the marketing function in Asia Pacific to support a rapidly growing professional services MNC. Working closely with 17 countries / jurisdictions to support their pipeline and revenue targets. Set up and managed the business insights team to support account plans and pursuit plans for large deals. Responsible for identifying and initiating pursuit of acquisition targets in APAC.
- School: Indian Institute of Management Ahmedabad — PGDM, Marketing, Strategy
- School: Delhi University — BA Honours, Economics
- School: Modern School — AISSCE
Skills
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