Aniruddha Deodhar
Strategic Market Development, Generative AI, Accelerated Computing
Amazon Web Services (AWS)GTM and BD executive with ~25 years in Advanced Technologies (GenAI and ML, advanced computing and accelerators, IoT, Autonomous Vehicles, IoT) in Asia, Europe and North America in startups, mid-size firms, large conglomerates and venture capital firms.
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My career has spanned roles in product development, business development, product management and strategic marketing. I received A with Distinction from the Kellogg School of Management, Northwestern University and Sc. Computer Engineering with Honors, from Nanyang Technological University, Singapore. Specialties: AI/ML, AI Accelerators, Internet of things, autonomous vehicles, smart buildings, smart cities, product management, strategic marketing, business development and thought leadership
GTM Index
- AMAZON WEB SERVICES (AWS)JOB
- Worldwide BD & GTM, Accele…5Y 9M
Worldwide Business Development & Go-To-Market, Accelerated Computing for AI
Amazon Web Services (AWS)
• Driving WW business development and GTM for AWS accelerated computing portfolio (AWS Inferentia/Trainium, GPUs) for AI/ML and GenAI training and inference workloads • Driving EC2 revenue growth across ML workloads including LLMs, Computer vision, NLP, object detection, image classification, recommendation engines, and speech recognition.
- Worldwide BD & GTM, Autono…1Y 11M
Worldwide Business Development & Go-To-Market, Autonomous Vehicles
Amazon Web Services (AWS)
- ARMJOB
- Dir, Strategic Market Deve…1Y 11M
Director, Strategic Market Development, Machine Learning
Arm
- Set in motion GTM strategy across three verticals, to address a multi-billion unit market for ML edge inference chips (Neural Processing Units) and AI software platform - Drove strategic commercial engagements with top Silicon vendors, OEMs and Cloud Service Providers
- Dir, Strategic Market Deve…2Y 11M
Director, Strategic Market Development, Internet of Things
Arm
- Guided development of Smart Spaces and Smart Lighting solutions based on sensors (with cloud ML predictions) and cameras with embedded deep learning machine vision - Owned the business development pipeline for Smart Spaces IoT solutions, via partnerships with ISVs, IHVs and SIs in the hospitality, office and retail segments in N.A., Europe, LatAm, Singapore and India - Built a new million-device pipeline to accelerate IoT and edge computing SaaS in Smart Lighting, through rapid solution design, prototyping and market validation, and partnerships (incl. M&A) - Drove sales enablement, GTM strategies, and field campaigns via voice of customer and value props, ROI calculators and fight guides…
- Principal, Segment Mktg, I…2Y 11M
Principal, Segment Marketing, Internet of Things
Arm
Drove IoT Marketing and Strategy for Smart Buildings and Smart Cities • Started Arm’s first IoT vertical segment (Smart Buildings/Cities) for IoT CPU/MCU cores, through ecosystem partnerships with sensors, modules, cameras, lighting and edge gateway partners • Headed partner development, segment marketing strategies across the value chain (SiPs, modules, gateways & cloud services) for Smart Buildings and Cities. Presented strategy to Arm investors (see whitepaper)
- AUTODESKJOB
- Senior Product Mgr & Progr…2Y 5M
Senior Product Manager & Program Lead, Smart and Sustainable Buildings
Autodesk
Built the Smart/Sustainable Buildings program from scratch and headed product management activities that included product development, program management, M&A and business development. Opened new multi-million dollar markets and forged partnerships with cities, utilities, large corporations and startups. Managed software development teams and product managers, and coordinated and influenced cross-industry, cross-functional and cross-hierarchical teams across 6 timezones. • Managed a team of engineers, contractors and PMs to develop and bring to market portfolio of Sustainability Solutions based on energy analysis, 3D modeling and mapping, reality capture and tablet XR, resulting in multi-m…
- Program Lead, Sustainable…3Y 11M
Program Lead, Sustainable Buildings, Industry Strategy & Marketing
Autodesk
Led the product and business development of LEED, data center energy efficiency, rapid energy modeling and energy cost analysis technologies that created multi-million dollar consulting revenues (e.g. Department of Defense, US Air Force) and Smart Cities engagements with Washington DC, City of SF, Vancouver and Singapore. Opened up a number of lucrative markets including Utilities, Commercial real estate, building/factory owners and operators and system integrators
- Program Mgr, Corporate Sus…1Y 11M
Program Manager, Corporate Sustainability Initiative
Autodesk
• Developed industry’s first rapid energy modeling technologies for scalable energy assessments. • Helped Autodesk achieve #1 rank and international acclaim in science based carbon rating methodologies by developing C-FACT, a novel finance based approach to greenhouse gas target setting.
- INDOOR REALITYJOB
- Advisor3M
Advisor
Indoor Reality
Advising the ARPA-E sponsored startup on path to commercialization, for their patented hardware and software that provides fast, automated, 3D capture for energy modeling and indoor environmental quality monitoring.
- ILLINOIS INNOVATION ACCELERATOR FUNDJOB
- Associate Intern2M
Associate Intern
Illinois Innovation Accelerator Fund
Sourced, screened and conducted due diligence of technology and clean technology investments. Consulted their Voice-over-IP portfolio company, ifByPhone, on channel strategies
- SORAAJOB
- Business Consultant2M
Business Consultant
Soraa
Reported directly to the CEO of Khosla Ventures' early-stage Nobel-prize winning solid state lighting startups (Kaai and Soraa). Influenced future strategy and Board presentations by developing comprehensive market analyses, go-to-market recommendations, and financing and operating plans for their Noble Prize winning LED technologies.
- MERRICK VENTURESJOB
- Associate Intern3M
Associate Intern
Merrick Ventures
Associate Intern at an early stage technology investment and incubation firm with a $90M fund. • Consulted senior management of a pre-revenue portfolio company on its business plan (including industry research, market sizing, revenue modeling and sales strategy) & pro-forma finances • Conducted pre-acquisition due diligence. Evaluated a deal and prepared investment recommendation
- MENTOR GRAPHICSJOB
- Product Specialist (North…3Y
Product Specialist (North America Sales)
Mentor Graphics
• Conducted due diligence and led competitive sales evaluations at startups as well as at ATI (AMD), Microsoft, Nortel, Broadcom, and MIPS. Resulted in highest product bookings in four years • Headed the first worldwide deployment of a specialized super-computing platform, leading to the largest deal in Mentor Canada’s history. The multi-year, multi-million dollar deal was 3X previous contract • Directed product strategies as a subject-matter expert at the corporate-wide Technical Advisory Council • Recognized by senior management with a Gold Club Award for exceeding revenue target by 45%
- Corporate Applications Eng…2Y 9M
Corporate Applications Engineer (Customer Support Division)
Mentor Graphics
• Led worldwide technology consulting and support, contributing to the growth of our install base from one customer to 25 companies across Europe, Asia and North America with a $20M product lineup • Managed a cross-functional team to successfully mitigate a $2M support revenue crisis at a major telecom client in France • Won Strategic Consulting Award for the first successful North American engagement at Alcatel, Canada • Nominated for and completed 13.5 week Dale Carnegie Leadership Training
- NORTEL NETWORKSJOB
- ASIC Verification Team Lea…1Y 2M
ASIC Verification Team Lead (High Performance Optical Components Division)
Nortel Networks
Headed a three-person team responsible for functional validation of next-generation (10GE) telecom designs. Owned the product verification plan and execution against design specifications
- Job: Amazon Web Services (AWS) — Worldwide Business Development & Go-To-Market, Accelerated Computing for AI · 2021 – present · 5y 7mo — • Driving WW business development and GTM for AWS accelerated computing portfolio (AWS Inferentia/Trainium, GPUs) for AI/ML and GenAI training and inference workloads • Driving EC2 revenue growth across ML workloads including LLMs, Computer vision, NLP, object detection, image classification, recommendation engines, and speech recognition.
- Job: Amazon Web Services (AWS) — Worldwide Business Development & Go-To-Market, Autonomous Vehicles · 2022 – 2023 · 1y
- Job: Arm — Director, Strategic Market Development, Machine Learning · 2020 – 2021 · 1y — - Set in motion GTM strategy across three verticals, to address a multi-billion unit market for ML edge inference chips (Neural Processing Units) and AI software platform - Drove strategic commercial engagements with top Silicon vendors, OEMs and Cloud Service Providers
- Job: Arm — Director, Strategic Market Development, Internet of Things · 2018 – 2020 · 2y — - Guided development of Smart Spaces and Smart Lighting solutions based on sensors (with cloud ML predictions) and cameras with embedded deep learning machine vision - Owned the business development pipeline for Smart Spaces IoT solutions, via partnerships with ISVs, IHVs and SIs in the hospitality, office and retail segments in N.A., Europe, LatAm, Singapore and India - Built a new million-device pipeline to accelerate IoT and edge computing SaaS in Smart Lighting, through rapid solution design, prototyping and market validation, and partnerships (incl. M&A) - Drove sales enablement, GTM strategies, and field campaigns via voice of customer and value props, ROI calculators and fight guides…
- Job: Arm — Principal, Segment Marketing, Internet of Things · 2016 – 2018 · 2y — Drove IoT Marketing and Strategy for Smart Buildings and Smart Cities • Started Arm’s first IoT vertical segment (Smart Buildings/Cities) for IoT CPU/MCU cores, through ecosystem partnerships with sensors, modules, cameras, lighting and edge gateway partners • Headed partner development, segment marketing strategies across the value chain (SiPs, modules, gateways & cloud services) for Smart Buildings and Cities. Presented strategy to Arm investors (see whitepaper)
- Job: Autodesk — Senior Product Manager & Program Lead, Smart and Sustainable Buildings · 2014 – 2016-06 · 2y 5mo — Built the Smart/Sustainable Buildings program from scratch and headed product management activities that included product development, program management, M&A and business development. Opened new multi-million dollar markets and forged partnerships with cities, utilities, large corporations and startups. Managed software development teams and product managers, and coordinated and influenced cross-industry, cross-functional and cross-hierarchical teams across 6 timezones. • Managed a team of engineers, contractors and PMs to develop and bring to market portfolio of Sustainability Solutions based on energy analysis, 3D modeling and mapping, reality capture and tablet XR, resulting in multi-m…
- Job: Autodesk — Program Lead, Sustainable Buildings, Industry Strategy & Marketing · 2011 – 2014 · 3y — Led the product and business development of LEED, data center energy efficiency, rapid energy modeling and energy cost analysis technologies that created multi-million dollar consulting revenues (e.g. Department of Defense, US Air Force) and Smart Cities engagements with Washington DC, City of SF, Vancouver and Singapore. Opened up a number of lucrative markets including Utilities, Commercial real estate, building/factory owners and operators and system integrators
- Job: Indoor Reality — Advisor · 2016-02 – 2016-05 · 3 mo — Advising the ARPA-E sponsored startup on path to commercialization, for their patented hardware and software that provides fast, automated, 3D capture for energy modeling and indoor environmental quality monitoring.
- Job: Autodesk — Program Manager, Corporate Sustainability Initiative · 2009 – 2010 · 1y — • Developed industry’s first rapid energy modeling technologies for scalable energy assessments. • Helped Autodesk achieve #1 rank and international acclaim in science based carbon rating methodologies by developing C-FACT, a novel finance based approach to greenhouse gas target setting.
- Job: Illinois Innovation Accelerator Fund — Associate Intern · 2009-01 – 2009-03 · 2 mo — Sourced, screened and conducted due diligence of technology and clean technology investments. Consulted their Voice-over-IP portfolio company, ifByPhone, on channel strategies
- Job: Soraa — Business Consultant · 2008-06 – 2008-08 · 2 mo — Reported directly to the CEO of Khosla Ventures' early-stage Nobel-prize winning solid state lighting startups (Kaai and Soraa). Influenced future strategy and Board presentations by developing comprehensive market analyses, go-to-market recommendations, and financing and operating plans for their Noble Prize winning LED technologies.
- Job: Merrick Ventures — Associate Intern · 2007-12 – 2008-03 · 3 mo — Associate Intern at an early stage technology investment and incubation firm with a $90M fund. • Consulted senior management of a pre-revenue portfolio company on its business plan (including industry research, market sizing, revenue modeling and sales strategy) & pro-forma finances • Conducted pre-acquisition due diligence. Evaluated a deal and prepared investment recommendation
- Job: Mentor Graphics — Product Specialist (North America Sales) · 2004-07 – 2007-07 · 3y — • Conducted due diligence and led competitive sales evaluations at startups as well as at ATI (AMD), Microsoft, Nortel, Broadcom, and MIPS. Resulted in highest product bookings in four years • Headed the first worldwide deployment of a specialized super-computing platform, leading to the largest deal in Mentor Canada’s history. The multi-year, multi-million dollar deal was 3X previous contract • Directed product strategies as a subject-matter expert at the corporate-wide Technical Advisory Council • Recognized by senior management with a Gold Club Award for exceeding revenue target by 45%
- Job: Mentor Graphics — Corporate Applications Engineer (Customer Support Division) · 2001-09 – 2004-06 · 2y 9mo — • Led worldwide technology consulting and support, contributing to the growth of our install base from one customer to 25 companies across Europe, Asia and North America with a $20M product lineup • Managed a cross-functional team to successfully mitigate a $2M support revenue crisis at a major telecom client in France • Won Strategic Consulting Award for the first successful North American engagement at Alcatel, Canada • Nominated for and completed 13.5 week Dale Carnegie Leadership Training
- Job: Nortel Networks — ASIC Verification Team Lead (High Performance Optical Components Division) · 2000-07 – 2001-09 · 1y 2mo — Headed a three-person team responsible for functional validation of next-generation (10GE) telecom designs. Owned the product verification plan and execution against design specifications
- School: Northwestern University - Kellogg School of Management — M.B.A, Entrepreneurship, Marketing, Finance
- School: Fergusson College — Higher Secondary School Certificate, Science
- School: Nanyang Technological University — B.A.Sc, Computer Engineering
Skills
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