Andy Bartley

Industry Business Innovation Advisor and GTM Leader (AWS) | Enterprise Sales Acceleration | Value Engineering | AI Commercialization | Strategic Partnerships

Amazon Web Services (AWS)ex-Santa Clara University Center For Innovation and Entrepreneurshipex-Stryker

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I help sales teams win multi-million dollar+, complex enterprise sales deals by architecting C-suite/board level business value cases that connect technology investments to transformation-driven business

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In my current work at AWS, I lead both highly bespoke and scaled business value programs. I lead a full-cycle industry "Innovation to Outcome" sales engagement program with strategic accounts that includes running multi-day in person digital innovation programs with customers to translate business requirements into discrete solution proposals, developing comprehensive business cases that secure investment, and constructing go-to-market strategy that aligns internal and external stakeholders around shared North Star goals. I translate learnings and best practices from industry leaders into repeatable industry transformation playbooks that accelerate high-value revenue growth for our customers and sales Over 15+ years across strategy, business development, entrepreneurship, product, and digital innovation—including leadership roles at AWS and Intel and as Co-founder/COO of NurseGrid (acquired)—I’ve built a career at the intersection of growth strategy + practical execution. I’m known for being the person teams call when a deal is strategic, cross-functional, and high-stakes—and the question is: “Can we make the business case ”If you’re a company with a direct sales motion and you’re moving upmarket, launching a new offer, or trying to improve enterprise conversion, I can help you build a repeatable “business value engine” that scales across pipeline—not just one deal at a Core strengths:🔹 Business Value Advisory / Value Engineering (ROI, TCO, NPV, payback narratives)🔹 Executive storytelling for CFO/COO/Board audiences🔹 GTM strategy and enterprise growth plays🔹 Deal acceleration: alignment, objections, procurement readiness🔹 Cross-functional leadership (Sales, Product, Finance, Ops, Security)🔹 Build and scale repeatable business value playbooks and frameworks that drive win-win outcomesTopics I’m most often brought in for:🔹 Turning new market opportunities into concrete solution proposals with actionable go-to market strategy🔹 Building an ROI story that survives CFO scrutiny🔹 Creating business cases that unlock budget and accelerate approvals🔹 Unblocking customer decision making by prioritizing competing initiatives based on business value🔹 Turning technical benefits into measurable operational outcomes🔹 Packaging repeatable value hypotheses for sales teams to use consistently