Andreas Braun

About

Right now I run outbound for two companies at the same time. One of them is Instantly, the platform 45,000+ teams run their outbound on. The other is Flashscore, the live sports platform around 100 million people open every month, where I run account based new business for the German market, from the first signal to the signature.Instantly already had GTM engineers building for customers. I'm the first one brought in to run outbound for Instantly itself. So the company selling the outbound stack now has someone whose whole job is proving the stack works on the company selling it. Uncomfortable in a good way.Both run through FounderSales, the company I build under.For most people outbound means "sending messages". For me it's an engineering problem: data, signals, deliverability, and the words your customers already used.How did I get here? Anything but a straight line.Started as an apprentice inside a corporate and figured out fast that it was slowing me down. Founded a company. Failed. Founded again, and that one worked. Sold into the German Mittelstand, where nobody buys on vibes. Then six years at an incubator, 100+ startups, watching go-to-market fail up close and learning why.Same pattern every time. The pipeline problem was never a tools problem.The build I keep coming back to ended at 32.5% reply rate and 6 meetings a week over 90 days. No new hire, no bigger list. It started with two days of reading customer reviews, before a single tool was open.Here on LinkedIn I write about how these systems get built, what breaks, and what the numbers really say. Including the builds that made me look stupid, those are usually the useful ones.Signals instead of bought lists. Outbound that sounds human. AI that actually takes work off your plate. No gloss, just what works in a real setup and what doesn't.Follow along if you think about GTM end to end instead of tool by tool.Building in public here, in operator English. FounderSales takes on a small number of builds a year beyond that. If that's you, the calendar is in the button above.

Company history

1. 
   Siemens Technology IndiaController2005-04 – 2007-08 · 2y 4mo
2. 
   ClayCertified Clay Expert2024-10 – present · 1y 10mo
3. 
   ZOLLHOF – Tech IncubatorPartner Manager2018-09 – 2019-10 · 1y 1mo
4. 
   ZOLLHOF – Tech IncubatorSenior Manager Partner & New Ventures2019-11 – 2022-11 · 3y
5. 
   ZOLLHOF – Tech IncubatorSenior Growth Manager2022-09 – 2022-12 · 3 mo
6. 
   FounderSalesGTM Engineer & AI Manager2023-04 – present · 3y 4mo
7. 
   FlashscoreGTM Engineer & Sales Lead DACH & NL2024-04 – present · 2y 4mo
8. 
   FOUNDERS LEAGUEB2B-Sales Mentor2024-04 – 2025-03 · 11 mo
9. 
   ZOLLHOF – Tech IncubatorHead of Sales and Business Development2023-01 – 2024-03 · 1y 2mo
10. 
    InstantlySenior GTM Engineer2026-07 – present · 1 mo

Skills

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