Amanda Marchetti

GTM Strategy | Business Development | Communication

Denver1.9k followers

SkyFi

ex-Muon Space

ex-BlackSky

Visionary leader with over 20 years of experience developing customer-centric strategies combining cutting-edge innovation and practical success.
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Specialized in advanced Earth observation technologies, including satellites-as-a-service, spectral solutions, GeoAI, and multi-source fusion analytics. I am recognized for my ability to simplify complex technologies and engage global audiences through webinars, podcasts, public speaking, and TV appearances on Discovery Science. I have a proven track record of leading high-performing, cross-functional teams by fostering collaboration in dynamic environments with industry leaders such as BlackSky, Nearmap, and DigitalGlobe (now Maxar).

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GTM Index

SKYFIJOB
1. Dir of USG Business Dev -…
  4M
GEOBOOST INSIGHTS,JOB
1. Founder
  1Y 8M
MUON SPACEJOB
1. GTM & BD Lead for Muon DaaS
  11M
BLACKSKYJOB
1. Dir of Product GTM
  1Y 5M
2. Dir of Market Development
  6M
3. Dir of Analytic Products
  10M
NEARMAPJOB
1. Product Mgr
  2Y 11M
DIGITALGLOBEJOB
1. Product Mgr
  1Y 7M
2. PMM
  3Y 10M
3. Project Mgr
  10M
4. R&D Scientist
  3Y 6M
BAE SYSTEMS ITJOB
1. Lead Geospatial Analyst
  8M
GREAT CIRCLE TECHNOLOGIESJOB
1. Senior Geospatial Analyst
  2M
GENERAL DYNAMICS ADVANCED INFORMATION SYSTEMSJOB
1. Senior Geospatial Eng
  4Y 1M
U.S. ARMY CORPS OF ENGINEERSJOB
1. Physical Scientist
  1Y 3M

Job: SkyFi — Director of USG Business Dev - Space and Strategic Programs · 2026-06 – present · 2 mo — Business development & go-to-market leader responsible for growing U.S. government and national security business by aligning SkyFi’s geospatial platform with priority missions across space, defense, and intelligence programs.
Job: GeoBoost Insights, LLC — Founder / Chief GTM Strategist · 2025-02 – present · 1y 6mo
Job: Muon Space — GTM & BD Lead for Muon DaaS · 2025-04 – 2026-03 · 11 mo — Driving go-to-market and business development for the broad area multi-band infrared data from the industries first ulta-low latency MSIR constellation. Once fully operational, this MSIR satellite network will redefine global environmental/thermal detection providing near real-time environmental intelligence on an unprecedented global scale. Let’s connect and explore how the Infrared data from FireSat can offer near real-time, broad-area advantages for your mission!
Job: BlackSky — Director of Product GTM · 2023-08 – 2025-01 · 1y 5mo — • Orchestrated BlackSky’s GTM execution for all product releases, fostering collaboration and strategic updates. • Developed tactical sales enablement strategies, empowering teams to meet revenue targets. • Managed brand collaborations with industry partners, enhancing customer experience and workflow integration.
Job: BlackSky — Director of Market Development · 2023-02 – 2023-08 · 6 mo — • Derived a strategic product roadmap calibrated to market demand across key verticals, enhancing alignment and responsiveness. • Pioneered improvements in customer experience for new high-margin constellation capabilities, increasing customer satisfaction rates and accelerating adoption rates. • Led strategic working groups to target development in GeoAI for high-value markets in US D&I applications, including MMTI and GMTI applications. • Demonstrated industry leadership by speaking at a wide range of events, including GeoGov Summit 2024, SatSummit 2022, GeoWeek 2023, GXP360 2023, Women in GIS 2023, Esri UC 2023, and by appearing on the March 2023 New Space podcast episode, “De-Cluttering…
Job: BlackSky — Director of Analytic Products · 2022-04 – 2023-02 · 10 mo — • Spearheaded a customer and business-case-centric BlackSky Analytics and Imagery product roadmap for FY 2022-23, enhancing strategic alignment and market responsiveness. • Drove $2M in incremental revenue by developing and executing the GTM strategy for the BlackSky AI Accelerator product, optimizing model development and execution on BlackSky & intraday revisit imagery. • Launched BlackSky Motion Detect v1.0, the company’s first derived analytics product from multi-shot burst imagery, improving product offerings and customer satisfaction.
Job: Nearmap — Product Manager | Government Solutions · 2019-05 – 2022-04 · 2y 11mo — • Directed product roadmap and strategy for government product lines, launching innovative platform integration solutions and AI-based GIS products to enhance customer engagement and increase ACV from the US/AU government vertical by 20%. • Spearheaded a customer-centric product management process, identifying customer pain points through interviews, focus groups, and strong customer relationships, thus prioritizing product requirements to improve product-market fit. • Developed Nearmap's local and federal government strategy, collaborating with key partners like Esri and Tyler Technologies, driving GTM strategies and increasing revenue potential by ~30%.
Job: DigitalGlobe — Product Manager | Spectral Image Products & Analytic Solutions · 2017-08 – 2019-03 · 1y 7mo — • Directed a cross-functional team to create a new to market SWIR (Short-Wave Infrared) product line evoking a new form of intelligence to provide feature material (paint, plastic, metals) identity. • Worked closely with sales teams to provide deeper technical understanding and unique ability to pitch mission-critical capabilities of SWIR-based and (as well as other advanced analytic) products. • Operated as key communicator to customers and wider audiences on benefits of company’s advanced analytic capabilities, including SWIR product line. • Led GTM strategy for new products to international defense and intelligence (ID&I) market. • Managed emerging products in support of ID&I product por…
Job: DigitalGlobe — Product Marketing Manager | International Defense & Intelligence · 2015-05 – 2019-03 · 3y 10mo — • Developed and executed product marketing strategies for DigitalGlobe's International Defense & Intelligence division. • Crafted key messaging and tactics to target specific International Defense and Intelligence audiences, driving awareness and revenue growth. • Collaborated with cross-functional teams to ensure successful implementation of marketing initiatives.
Job: DigitalGlobe — Project Manager | Research & Development · 2014-07 – 2015-05 · 10 mo — • Managed multiple pilot projects & budgets leveraging emerging technology in artificial intelligence, big data, and image mining from multispectral imagery. • Led and worked in cross-functional teams to provide end-to-end services for U.S. DoD and GDOs, utilizing proprietary image mining algorithms developed within company’s Product Development and Labs team. • Fostered technical transition of new technology by working with new customers to enable early adoption and technical improvements through early feedback. Also provide internal technical training on new products to the support the growth and transition of new products. • Managed multiple pilot projects leveraging emerging technology…
Job: DigitalGlobe — R&D Scientist · 2011 – 2014-07 · 3y 6mo — • Served as subject matter expert in use of remote sensing for illicit crop detection. • Innovated new methods in predictive modeling for counter-narcotics solutions. • Formed & led a counter-narcotics working group for U.S. government and private sector to evoke cross-collaboration and streamline initiative toward counter-narcotics solutions. • Led counter-narcotics community working group out of Washington, D.C. to help define successful metrics and solutions for locating illicit crops using multispectral image data. • Trained multiple DoD teams in advanced analytic skill sets leveraging multispectral imagery to tackle mission requirements. • Developed strategic relationships with custome…
Job: BAE Systems IT — Lead Geospatial Analyst · 2009-06 – 2010-02 · 8 mo — • Developed new methodologies and models in human terrain analytics to gain an understanding of capabilities of populations previously unknown by fusing all-source and geospatial analysis. • Incorporated original research into intelligence reports to drive never before available levels of awareness of mission relevant people groups. • Performed imagery analysis in urgent requests for tactical missions. • Briefed senior leaders and other teams within Intelligence Community on methodologies and research to aid in community collaboration.
Job: Great Circle Technologies — Senior Geospatial Analyst · 2009-03 – 2009-05 · 2 mo — • Provided advanced analytic support to strategic intelligence briefs for national security challenges. • Solved complex problems in national security by generating sophisticated analytical solutions using Esri modeling software. • Key communicator of advanced solutions to national security challenges.
Job: General Dynamics Advanced Information Systems — Senior Geospatial Engineer · 2005-02 – 2009-03 · 4y 1mo — Army Geospatial Center • Operated as team lead for BuckEye imagery product to U.S. Army and other combatant commands. • Monitored quality of all incoming imagery from Iraq and Afghanistan and notified senior leaders of errors with sensors or aircraft. • Managed and created derivative products from Buckeye Lidar datasets. • Designed BuckEye GeoPDF template used for all BuckEye GeoPDF products. • Provided detailed standard operating procedure (SOP) handbook documenting every procedure and methodology required for monitoring incoming data from Iraq and Afghanistan. USDA-FSA • Provided detailed multi-day training classes as geographic information system (GIS) applications trainer for all USDA…
Job: U.S. Army Corps of Engineers — Physical Scientist · 2003-11 – 2005-02 · 1y 3mo — • Served as multifaceted geospatial scientist to address issues of navigation, environment, and public health. • Delivered flooding and hurricane surge risk assessments to secure livelihoods of local residents. • Provided scientific modeling to prove defense of USACE in matters of environmental impact in dispute with local community.
School: George Mason University — B.S., Earth Systems Science

Skills

Technical WritingERDAS ImagineRemote SensingArcGISGeospatial DataImagery AnalysisHands-on TrainingLiDARSpatial AnalysisENVICartographyGISESRIIntelligence CommunityGeospatial IntelligenceNational SecurityIntelligence AnalysisArcMapImagerySpatial Databases

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Amanda Marchetti

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