Ali R.

Commercial Strategy | GTM Engineering | Digital Commerce

Location n/a
Unileverex-Personalex-Philip Morris International

A disciplined & focused brand marketer with over 8 years of CPG & Tech experience with a proven track record for delivering high-impact results within a fast-paced and regulated environment Expertise in building consumer-centric brands, engineering smart strategies, delivering…

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end-to-end innovation and achieving execution excellence in both traditional and fast-paced start-up environments.

Career Timeline

GTM Index

  1. UNILEVERJOB
    1. GTM Lead – Digital Commerce
      5M
  2. PERSONALJOB
    1. Career Break | Family Leave
      10M
  3. PROCTER & GAMBLEJOB
    1. Sr. Commercial Growth Lead…
      3Y 3M
  4. KEURIG DR PEPPERJOB
    1. Sr. Mgr - eCommerce & Comm…
      1Y 11M
  5. BRITISH AMERICAN TOBACCOJOB
    1. Sr. Mgr D2C & Shopper Mktg
      2Y
  6. ALIBABA GROUPJOB
    1. Head of CPG Brands & Partn…
      1Y 10M
  7. ENGROJOB
    1. Brand Mgr
      2Y 4M
  8. PHILIP MORRIS INTERNATIONALJOB
    1. Regional Trade Mktg Mgr
      1Y 9M
    2. Assistant Mgr - Brand Visi…
      1Y 4M

Time in market 14Y 10MOpen 1Closed 8Stints 9

gtmindex.io/p/ali-r-10aa7311

  1. Job: Personal — Career Break | Family Leave · 2025-04 – 2026-02
  2. Job: Philip Morris International — Assistant Manager - Brand Visibility · 2011-10 – 2013-02
  3. Job: Procter & Gamble — Sr. Commercial Growth Leader - dComm · 2021-12 – 2025-03
  4. Job: Unilever — GTM Lead – Digital Commerce · 2026-03 – present
  5. Job: Alibaba Group — Head of CPG Brands & Partnerships · 2015-11 – 2017-09
  6. Job: Philip Morris International — Regional Trade Marketing Manager · 2013-03 – 2014-12
  7. Job: British American Tobacco — Sr. Manager D2C & Shopper Marketing · 2017-09 – 2019-09
  8. Job: Engro Corp — Brand Manager · 2014 – 2016-05
  9. Job: Keurig Dr Pepper Inc. — Sr. Manager - eCommerce & Commercial Partnerships (Beverage Portfolio) · 2019-12 – 2021-11

Skills

Competitive AnalysisBrand ManagementFMCGMarketing ResearchTeam ManagementConsumer BehaviourNew Business DevelopmentBusiness PlanningMarket ResearchAdvertisingIntegrated MarketingTrade MarketingSales OperationsMedia PlanningRetailDigital MarketingTeam LeadershipStrategyMarketingManagement

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