Alexia Marcazzan

GTM Engineer at Effectory | B2B Revenue Operations, GtM Strategy & Enablement

Amsterdam1.5k followers

Effectory

ex-Oracle

ex-The Student Hotel

Building scalable GtM Engines for fast-growing B2B SaaS companies. With a background in Sales, I develop innovative tech and enablement solutions to drive revenue across
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As a founding GTM Engineer at Effectory, I am building the revenue engine for New Business. From HubSpot to AI agents like Clay, I manage our GtM techstack and design our ABX architecture from ICP, signals, processes and From optimizing sales programs at Oracle to building the Sales Enablement function at Just Eat Takeaway, I thrive in entrepreneurial and international roles. I first started with o9 where I had the unique opportunity to join as employee #4 to build their Business Development processes, first in the EMEA region then globally, a SaaS unicorn now valued at 7 billion. Highlights:- Creating scalable Revenue Engines (CRM, AI agents, Signals, Scoring, GTM )- Trained global Sales teams on best practices (SPIN selling, Consultative and social selling, BANT)- Designed GtM Plays in the EMEA region, including a full ABX strategy- Former top performer as a Business Developer for a SaaS Unicorn- Tools: Hubspot, Salesfore, Salesloft, Clay, Sales Navigator, Apollo, Lusha, Gong, Cognism, Canva, Currently expanding into Claude.

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GTM Index

EFFECTORYJOB
1. GTM Eng | Revenue Operations
  10M
ORACLEJOB
1. Sales Programs Mgr
  2Y 1M
2. Sales Programs Mgr
  11M
TAKEAWAY.COMJOB
1. Sales Enablement
  7M
O9 SOLUTIONS,JOB
1. Global Innovation Strategist
  1Y
2. Innovation Strategist - EMEA
  1Y
UNIVERSITEIT VAN AMSTERDAMSCHOOL
1. MSc Corporate Communication
  1Y 11M
SCIENCES PO GRENOBLESCHOOL
1. Master's Degree Diploma, M…
  5Y 6M
LEIDEN UNIVERSITYSCHOOL
1. Exchange - Bachelor Intern…
  1Y 11M
THE CLASS OF 2020JOB
1. Research Project - Intern
  1M
THE STUDENT HOTELJOB
1. BD & PR - Intern
  2M

Job: Oracle — Sales Programs Manager | HCM Lead · 2022-01 – 2022-12 · 11 mo — Led sales programs in the EMEA region for HCM cloud solutions.
Job: The Student Hotel — Business Development & PR - Intern · 2016-02 – 2016-04 · 2 mo — Enhanced brand awareness in Nice (FRANCE) to secure a new hotel location. -Identified and engaged with key stakeholders to strengthen the brand candidacy -Acted as spokesperson for French TV/radio -Organized and attended press briefings with influencers
Job: Takeaway.com — Sales Enablement | Project Manager · 2021-05 – 2021-12 · 7 mo — Built the Sales Enablement function for Just Eat for Business across 13 markets. - Sales Trainings: Trained 60+ AEs on SPIN selling & Challenger, social selling, outbound sales & ABM. - Sales Content: Created our pitch deck (SPIN), customer stories, battle cards, objection handling & outbound templates. - Sales Technologies: Benchmarked and selected an integrated lead generation platform (Apollo) to enable outbound activities, with a GDPR compliant sales flow.
Job: The Class of 2020 — Research Project - Intern · 2016-06 – 2016-07 · 1 mo — Published an article and research on the refugee students housing shortage in Europe. -Conducted face-to-face interviews with decision-makers and influencers -Published a research report and a news article (Class of 2020 Trend Report, published in 2016)
Job: o9 Solutions, Inc. — Innovation Strategist - EMEA · 2019-04 – 2020-04 · 1y — Outperformed sales quotas quarterly with the FT500. - Business Development: Consistently exceeded sales targets with 40+ meetings per quarter with FT500 Directors, VPs and CXOs. - Sales Other: Nurtured strategic accounts (Danone became a client in 2022), pitched at international events globally & organized a conference with 150+ prospects.
Job: o9 Solutions, Inc. — Global Innovation Strategist · 2020-05 – 2021-05 · 1y — Responsible for innovative Business Development initiatives globally (joined as employee #4). - Sales Trainings: Trained 40+ BDRs on outbound best practices, C-level sales, social selling & digital capabilities. - Sales Technologies: Redesigned our global sales tech stack, including Apollo.io & Sales Navigator, saving $40K+ annually and increasing 10x lead generation. - C-Level Sales: Responsible for C-level lead generation and managed o9 executives' linkedin channels. Connected with CXOs in 400+ net new accounts ($1B+ in revenue) & operationalized our Executive Network to win sales cycles.
Job: Oracle — Sales Programs Manager | All Cloud Applications, South · 2022-12 – 2025-01 · 2y 1mo — Optimized sales programs for Cloud Applications in Iberia, France and Italy. - Revenue Optimization: Aligned Sales & Marketing efforts through sales programs, achieving $40M ARR pipeline in FY23. - Process Improvements: Automated Go-to-Market processes in the EMEA region with a new platform, Wrike, increasing teams’ productivity by 50%. - Sales Analytics: Yearly Award by the SVP for enabling real-time, end-to-end demand generation reporting across the EMEA region.
Job: Effectory — GTM Engineer | Revenue Operations (RevOps) · 2025-12 – present · 8 mo
School: Universiteit van Amsterdam — MSc Corporate Communication · 2018 – 2019
School: Sciences Po Grenoble — Master's Degree Diploma, Majors: Politics, Law, Sociology, Economics and History · 2014-01 – 2019-07
School: Leiden University — Exchange - Bachelor International Studies · 2015 – 2016

Skills

ClayApolloHubSpotAI AgentsDatabase Testingrevenue operationsProgram ManagementSales OperationsSales TrainingsSales EnablementSales Enablement ToolsData AnalyticsGo-to-Market StrategyArtificial Intelligence (AI)SalesBusiness-to-Business (B2B)Software as a Service (SaaS)Public SpeakingWritingBusiness DevelopmentProject ManagementMarketing

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Alexia Marcazzan

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