Albert W.
Head of Business Operations @ Artie (YC S23)
Artie
ex-HockeyStack
ex-SynchI am a Go-To-Market operations & analytics professional with deep industry knowledge in B2B Saas and Fintech. I specialize in sales process and data architecture design to help companies exponentially scale their Go-To-Market motions and set operating rhythm.
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I have founded the operations team at unicorns (Blend, Gong, and CaptivateIQ) and most recently led the Revenue Operations team at Alloy. Happy to network with new people, but if you don't know me and want to connect please provide me a note of why you're reaching out.
GTM Index
- ARTIEJOB
- Head of Business Operations3M
Head of Business Operations
Artie
- ANGEL INVESTORJOB
- Angel Investor4Y 9M
Angel Investor
Angel Investor
Headsup (Acquired by Hightouch): Apr 2022 - Nov 2023 MonetizeNow: Sep 2022 - Present Hightouch: Nov 2023 - Present Jump Revenue: Oct 2024 - Jan 2026 Dealops: Dec 2024 - Present
- HOCKEYSTACKJOB
- Head of Revenue Operations…5M
Head of Revenue Operations & GTM Engineering
HockeyStack
• Led a RevOps function of 4 (RevOps Manager, Salesforce Admin, 2 GTM Engineers), owning annual revenue planning, GTM systems integrity, and the strategic operating cadence supporting the business at scale • Pioneered an AI-driven deal intelligence strategy, automating core MEDDPICC field capture, next steps, risk flags, and executive summaries, reducing manual CRM overhead and improving deal inspection quality across the sales org • Architected and deployed a custom Model Context Protocol (MCP) server and Claude-powered Slack bot that enables cross-functional teams to perform natural-language Salesforce querying, automated data write-backs, and complex PDF contract audits • Built a proprie…
- Head of Revenue Operations2M
Head of Revenue Operations
HockeyStack
• Outperformed quarterly revenue growth target by 18%, exceeding the ARR goal within the first two quarters by defining the revenue strategy and aligning GTM leadership on a unified forecasting and pipeline motion • Architected GTM tech stack for scale, deploying Gong Forecasting and Dealops CPQ to unify revenue reporting and eliminate deal desk bottlenecks, and migrated lead routing from ChiliPiper to RevenueHero to improve inbound conversion and routing accuracy • Rebuilt compensation architecture across all quota-carrying roles (AEs, SDRs, CSMs), reorienting incentives toward high-margin ARR and driving measurable shifts in deal mix and sales team confidence in payout accuracy
- SYNCHJOB
- Advisor1Y 9M
Advisor
Synch
- CARTESIAJOB
- RevOps Advisor1Y
RevOps Advisor
Cartesia
- CLAYJOB
- Revenue Operations1Y 4M
Revenue Operations
Clay
• Built the company’s first structured Sales operating cadence from the ground up, including forecasting, deal desk, and pipeline governance, enabling first-time Sales managers and supporting a 10x expansion in sales-led revenue in concert with the existing PLG motion as the company moved upmarket • Developed and implemented ETL and Reverse ETL pipelines to integrate production data with Salesforce, establishing the foundation for Snowflake analytics and scalable revenue reporting across Sales and Customer Experience • Led the migration of the company CRM from HubSpot to Salesforce, redesigning the revenue data schema to accurately capture subscriptions, workspaces, and user data, enabling…
- SCRATCHPADJOB
- Advisor5M
Advisor
Scratchpad
Scratchpad unlocks higher performance for sales teams by making pipeline management, inspection, & forecasting simple.
- ALLOYJOB
- Dir of Revenue Operations1Y 2M
Director of Revenue Operations
Alloy
• Increased quarterly revenue by 56% by optimizing processes across departments and GTM systems • Directly managed a team of 6 covering Marketing Ops, Sales Ops, CS Ops, Partnership Ops, and GTM Systems • Led GTM systems strategy to expand reporting capabilities and centralize processes across the post-sales org into Salesforce, resulting in 40% efficiency increase Solutions to Implementation handoff process and greater accuracy • Overhauled incentive compensation structure across 13 plans covering 100+ members of the GTM function including sales commission, performance bonuses, and SPIFFs • Increased accuracy of in-quarter forecasts by 25% through implementation of weekly sales forecasting…
- CAPTIVATEIQJOB
- Founding Senior Mgr of Rev…1Y 6M
Founding Senior Manager of Revenue Operations
CaptivateIQ
• Scaled business systems, business analytics, and sales processes from 20 to 90 employees while growing ARR 5x • Architected and managed best-in-class operational analytics data infrastructure that combined GTM data with product data to capture expansion opportunities, flag churn risks, and automate Salesforce processes • Designed and managed 15+ plans across 90 employees in the sales organization including Sales Management, Account Executive, BDR, Account Management, and Solutions Engineering • Collaborated with operational leadership across marketing and CX to streamline workflow across departments including alignment of lead/opportunity routing and Sales-to-CX handoff CaptivateIQ is pi…
- GONGJOB
- Founding Business Operatio…2Y 1M
Founding Business Operations Manager
Gong
• Managed business systems, business analytics, and operational processes for the GTM office as it scaled from 45 to 150 employees, with the business growing logos and ARR by over 3x • Built commission models for 120+ members of the Sales, Growth, and SDR teams, partnering with Sales leadership and Finance to execute commission plan changes and implement incentive programs • Developed ad-hoc analyses, designed performance dashboards, and provided deal desk assistance to AEs • Led inaugural sales territory design initiative, conducted TAM analysis for prospect segmentations and constructed the books of business for the Commercial and Mid-Market sales teams Forecast better, increase sales ve…
- UNIVERSITY OF VIRGINIASCHOOL
- Master of Science in Comme…1Y 11M
Master of Science in Commerce, Marketing and Management
University of Virginia
- UNIVERSITY OF CALIFORNIA, DAVISSCHOOL
- Bachelors of Science, Mana…3Y 11M
Bachelors of Science, Managerial Economics
University of California, Davis
- HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY - SCHOOL OF BUSINESS AND MANAGEMENTSCHOOL
- Education Abroad Program,…11M
Education Abroad Program, Management
Hong Kong University of Science and Technology - School of Business and Management
- BEIJING NORMAL UNIVERSITYSCHOOL
- Study Abroad, Chinese11M
Study Abroad, Chinese
Beijing Normal University
- Job: Artie — Head of Business Operations · 2026-07 – present · 1 mo
- Job: Angel Investor — Angel Investor · 2022 – present · 4y 7mo — Headsup (Acquired by Hightouch): Apr 2022 - Nov 2023 MonetizeNow: Sep 2022 - Present Hightouch: Nov 2023 - Present Jump Revenue: Oct 2024 - Jan 2026 Dealops: Dec 2024 - Present
- Job: HockeyStack — Head of Revenue Operations & GTM Engineering (RevOps) · 2026-01 – 2026-06 · 5 mo — • Led a RevOps function of 4 (RevOps Manager, Salesforce Admin, 2 GTM Engineers), owning annual revenue planning, GTM systems integrity, and the strategic operating cadence supporting the business at scale • Pioneered an AI-driven deal intelligence strategy, automating core MEDDPICC field capture, next steps, risk flags, and executive summaries, reducing manual CRM overhead and improving deal inspection quality across the sales org • Architected and deployed a custom Model Context Protocol (MCP) server and Claude-powered Slack bot that enables cross-functional teams to perform natural-language Salesforce querying, automated data write-backs, and complex PDF contract audits • Built a proprie…
- Job: HockeyStack — Head of Revenue Operations (RevOps) · 2025-10 – 2025-12 · 2 mo — • Outperformed quarterly revenue growth target by 18%, exceeding the ARR goal within the first two quarters by defining the revenue strategy and aligning GTM leadership on a unified forecasting and pipeline motion • Architected GTM tech stack for scale, deploying Gong Forecasting and Dealops CPQ to unify revenue reporting and eliminate deal desk bottlenecks, and migrated lead routing from ChiliPiper to RevenueHero to improve inbound conversion and routing accuracy • Rebuilt compensation architecture across all quota-carrying roles (AEs, SDRs, CSMs), reorienting incentives toward high-margin ARR and driving measurable shifts in deal mix and sales team confidence in payout accuracy
- Job: Synch — Advisor · 2024-05 – 2026-02 · 1y 9mo
- Job: Cartesia — RevOps Advisor (RevOps) · 2024-11 – 2025-11 · 1y
- Job: Clay — Revenue Operations (RevOps) · 2024-06 – 2025-10 · 1y 4mo — • Built the company’s first structured Sales operating cadence from the ground up, including forecasting, deal desk, and pipeline governance, enabling first-time Sales managers and supporting a 10x expansion in sales-led revenue in concert with the existing PLG motion as the company moved upmarket • Developed and implemented ETL and Reverse ETL pipelines to integrate production data with Salesforce, establishing the foundation for Snowflake analytics and scalable revenue reporting across Sales and Customer Experience • Led the migration of the company CRM from HubSpot to Salesforce, redesigning the revenue data schema to accurately capture subscriptions, workspaces, and user data, enabling…
- Job: Scratchpad — Advisor · 2023-12 – 2024-05 · 5 mo — Scratchpad unlocks higher performance for sales teams by making pipeline management, inspection, & forecasting simple.
- Job: Alloy — Director of Revenue Operations (RevOps) · 2022-07 – 2023-09 · 1y 2mo — • Increased quarterly revenue by 56% by optimizing processes across departments and GTM systems • Directly managed a team of 6 covering Marketing Ops, Sales Ops, CS Ops, Partnership Ops, and GTM Systems • Led GTM systems strategy to expand reporting capabilities and centralize processes across the post-sales org into Salesforce, resulting in 40% efficiency increase Solutions to Implementation handoff process and greater accuracy • Overhauled incentive compensation structure across 13 plans covering 100+ members of the GTM function including sales commission, performance bonuses, and SPIFFs • Increased accuracy of in-quarter forecasts by 25% through implementation of weekly sales forecasting…
- Job: CaptivateIQ — Founding Senior Manager of Revenue Operations (RevOps) · 2021-01 – 2022-07 · 1y 6mo — • Scaled business systems, business analytics, and sales processes from 20 to 90 employees while growing ARR 5x • Architected and managed best-in-class operational analytics data infrastructure that combined GTM data with product data to capture expansion opportunities, flag churn risks, and automate Salesforce processes • Designed and managed 15+ plans across 90 employees in the sales organization including Sales Management, Account Executive, BDR, Account Management, and Solutions Engineering • Collaborated with operational leadership across marketing and CX to streamline workflow across departments including alignment of lead/opportunity routing and Sales-to-CX handoff CaptivateIQ is pi…
- Job: Gong — Founding Business Operations Manager · 2018-10 – 2020-11 · 2y 1mo — • Managed business systems, business analytics, and operational processes for the GTM office as it scaled from 45 to 150 employees, with the business growing logos and ARR by over 3x • Built commission models for 120+ members of the Sales, Growth, and SDR teams, partnering with Sales leadership and Finance to execute commission plan changes and implement incentive programs • Developed ad-hoc analyses, designed performance dashboards, and provided deal desk assistance to AEs • Led inaugural sales territory design initiative, conducted TAM analysis for prospect segmentations and constructed the books of business for the Commercial and Mid-Market sales teams Forecast better, increase sales ve…
- School: University of Virginia — Master of Science in Commerce, Marketing and Management · 2012 – 2013
- School: University of California, Davis — Bachelors of Science, Managerial Economics · 2009 – 2012
- School: Hong Kong University of Science and Technology - School of Business and Management — Education Abroad Program, Management · 2011 – 2011
- School: Beijing Normal University — Study Abroad, Chinese · 2010 – 2010
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