Aishwarya Balasubramanian
Strategy and Business Operations, GtM & Sales at Adobe
AdobeStrategy and Operations leader with a strong foundation in Finance, known for turning complex challenges into scalable, data-driven solutions.
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I partner with executives to shape strategic direction, specialize in connecting long-term vision with execution—translating business goals into actionable plans, improving decision-making through analytics, building systems that scale and high-performing teams. Experience at multi-billion dollar companies such as Adobe, Intuit, & Safeway, driving customer and revenue growth; Engineering background with additional 5 years’ experience in software development in Fortune 500 companies CORE COMPETENCIES Strategic - 3-year and Annual Operating Plan, Product Innovation & Growth Strategy, Pricing Strategy, M&A Due Diligence, Capital Planning Strategy Operational - FPA Process, Weekly and Monthly Business Performance and Quarterly Forecasting, Expense Management, Vendor Accrual Management Tactical - Investor Relations Decks, ROI on Activation Tactics, Month-end close process (Accruals, GL & Journal Entries), Margin Analysis, Forecasting Accuracy
GTM Index
- ADOBEJOB
- Senior Dir, Strategy & Ope…11M
Senior Director, Strategy & Operations
Adobe
- Dir of Strategy and Busine…2Y 5M
Director of Strategy and Business Operations, Digital GTM & Sales
Adobe
- Dir of Finance, Digital &…1Y 11M
Director of Finance, Digital & e-Commerce Sales
Adobe
- Senior Finance Mgr, WW Dig…6M
Senior Finance Manager, WW Digital & e-Commerce
Adobe
- Senior Finance Mgr, WW Con…1Y 3M
Senior Finance Manager, WW Consumer & SMB
Adobe
- INTUITJOB
- Finance Mgr, Small Busines…1Y
Finance Manager, Small Business and Self-Employed Group
Intuit
- Principal Financial Analys…2Y 1M
Principal Financial Analyst, Quickbooks Online
Intuit
- Lead Financial Analyst, Qu…1Y 5M
Lead Financial Analyst, Quickbooks Online, Supplies
Intuit
- SAFEWAYJOB
- Mgr FP&A, Safeway Private…11M
Manager FP&A, Safeway Private Label
Safeway
• Expense Management – Manage a multi-million dollar packaging budget for all private label products. Perform period close process, manage accruals, analyze variance to forecasts and guide leadership on prioritizing project spend. In 2014, improved forecasting accuracy by reducing variances down to 3-5% each period. • ROI Measurement – Evaluate all marketing activation tactics on a multi-million dollar budget that inform strategies for 2015. • Manufacturing Strategy – Guide leadership in prioritization of capital planning projects for Safeway’s manufacturing plants with a cost vs complexity future CAGRs model. • Merger & Acquisition Projects • Finance Liaison – Assess growth opportunities w…
- Senior Financial Analyst3Y 3M
Senior Financial Analyst
Safeway
Key Accomplishments • New Item Forecasting – Managed sales forecast expectations on multi-million dollar new items periodically and annually . • Expense Management - Managed a multi-million dollar budget for marketing activation and write-offs. • Annual Planning – Finance lead on the new item sales planning process. • Finance Liaison - Supported the brands ‘Open Nature’, ‘Debi Lilly’, and ‘Pantry Essentials’ and other Premium Brands such as Safeway SELECT through key competitive analyses.
- USFJOB
- Junior Budget Analyst1Y 1M
Junior Budget Analyst
USF
• Perform financial and quantitative analysis for the Administration to improve monitoring tactics and better defining financial performance metrics. • Projects include Contribution Margin Study, Tuition and Fee Comparisons, Operating Budget Reports, Budget Reallocations, and Revenue Variance Study. • Perform Budget transfers and allocations between different organizations. • Extensive use of Microsoft Excel, including advanced analytical functions such as Pivot Tables and Solver.
- TEXAS INSTRUMENTSJOB
- Consultant1Y 2M
Consultant
Texas Instruments
• Designed, developed and integrated two proprietary video codec simulators. • Collaborated with teams across Dallas, Japan and India to build simulators. • Facilitated marketing of the simulators to prospective clients with presentations and interactions. Established sustainable gains by making the simulators forward compatible and easily portable for various engineering projects.
- TATA ELXSIJOB
- Senior Eng2Y 4M
Senior Engineer
Tata Elxsi
• Designed and integrated proprietary micro-controller chip simulators for automotive industry. • Designed serial communication protocol layers in these micro-controller simulators. • Executed projects in cross-cultural teams across client locations in Japan, Houston, and India.
- Job: Adobe — Senior Director, Strategy & Operations · 2025-11 – present · 9 mo
- Job: Adobe — Director of Strategy and Business Operations, Digital GTM & Sales · 2023-06 – 2025-11 · 2y 5mo
- Job: Adobe — Director of Finance, Digital & e-Commerce Sales · 2021-07 – 2023-06 · 1y 11mo
- Job: Adobe — Senior Finance Manager, WW Digital & e-Commerce · 2021-01 – 2021-07 · 6 mo
- Job: Adobe — Senior Finance Manager, WW Consumer & SMB · 2019-09 – 2020-12 · 1y 3mo
- Job: Intuit — Finance Manager, Small Business and Self-Employed Group · 2018-09 – 2019-09 · 1y
- Job: Intuit — Principal Financial Analyst, Quickbooks Online · 2016-08 – 2018-09 · 2y 1mo
- Job: Intuit — Lead Financial Analyst, Quickbooks Online, Supplies · 2015-02 – 2016-07 · 1y 5mo
- Job: Safeway — Manager FP&A, Safeway Private Label · 2014-02 – 2015-01 · 11 mo — • Expense Management – Manage a multi-million dollar packaging budget for all private label products. Perform period close process, manage accruals, analyze variance to forecasts and guide leadership on prioritizing project spend. In 2014, improved forecasting accuracy by reducing variances down to 3-5% each period. • ROI Measurement – Evaluate all marketing activation tactics on a multi-million dollar budget that inform strategies for 2015. • Manufacturing Strategy – Guide leadership in prioritization of capital planning projects for Safeway’s manufacturing plants with a cost vs complexity future CAGRs model. • Merger & Acquisition Projects • Finance Liaison – Assess growth opportunities w…
- Job: Safeway — Senior Financial Analyst · 2010-10 – 2014-01 · 3y 3mo — Key Accomplishments • New Item Forecasting – Managed sales forecast expectations on multi-million dollar new items periodically and annually . • Expense Management - Managed a multi-million dollar budget for marketing activation and write-offs. • Annual Planning – Finance lead on the new item sales planning process. • Finance Liaison - Supported the brands ‘Open Nature’, ‘Debi Lilly’, and ‘Pantry Essentials’ and other Premium Brands such as Safeway SELECT through key competitive analyses.
- Job: USF — Junior Budget Analyst · 2009-05 – 2010-06 · 1y 1mo — • Perform financial and quantitative analysis for the Administration to improve monitoring tactics and better defining financial performance metrics. • Projects include Contribution Margin Study, Tuition and Fee Comparisons, Operating Budget Reports, Budget Reallocations, and Revenue Variance Study. • Perform Budget transfers and allocations between different organizations. • Extensive use of Microsoft Excel, including advanced analytical functions such as Pivot Tables and Solver.
- Job: Texas Instruments — Consultant · 2005-10 – 2006-12 · 1y 2mo — • Designed, developed and integrated two proprietary video codec simulators. • Collaborated with teams across Dallas, Japan and India to build simulators. • Facilitated marketing of the simulators to prospective clients with presentations and interactions. Established sustainable gains by making the simulators forward compatible and easily portable for various engineering projects.
- Job: Tata Elxsi — Senior Engineer · 2003-06 – 2005-10 · 2y 4mo — • Designed and integrated proprietary micro-controller chip simulators for automotive industry. • Designed serial communication protocol layers in these micro-controller simulators. • Executed projects in cross-cultural teams across client locations in Japan, Houston, and India.
- School: Birla Institute of Technology and Science, Pilani — B.E. (Honors), Electrical & Electronics
- School: University of San Francisco School of Management — MBA (Full time student), Entrepreneurship & Finance
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