Bram Pals

Global GTM Strategy | Platforms & Embedded Finance

Location n/a
Adyenex-PwC Dutch Caribbeanex-Microsoft

Global GTM strategist across fintech, B2B SaaS and enterprise software. I help commercial teams scale globally by building industry-specific go-to-market motions.

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Currently leading global GTM strategy accelerating Adyen's embedded finance and vertical SaaS portfolio. Previously held enterprise customer-facing roles at Microsoft across healthcare and education. My expertise is grounded in deep client-facing experience, from launching embedded finance with one of Adyen's earliest accounts in the space to driving enterprise cloud adoption across multiple verticals at Microsoft.

Career Timeline

GTM Index

  1. ADYENJOB
    1. Global GTM Lead: Embedded…
      2Y 7M
    2. Key Account Executive
      2Y 2M
  2. MICROSOFTJOB
    1. Customer Success Account Mgr
      1Y 3M
    2. Technical Account Mgr
      1Y 11M
  3. PWC DUTCH CARIBBEANJOB
    1. Advisory Intern
      4M
  4. UNIPARTNERS NIJMEGENJOB
    1. Account- and projectmanager
      1Y

Time in market 12YOpen 1Closed 5Stints 6

gtmindex.io/p/ahjpals

  1. Job: PwC Dutch Caribbean — Advisory Intern · 2017-02 – 2017-06
  2. Job: Adyen — Key Account Executive · 2021-11 – 2024-01
  3. Job: Adyen — Global GTM Lead: Embedded Finance & Platform Strategy · 2024-01 – present
  4. Job: Microsoft — Technical Account Manager · 2018-09 – 2020-08
  5. Job: Microsoft — Customer Success Account Manager · 2020-08 – 2021-11
  6. Job: UniPartners Nijmegen — Account- and projectmanager · 2014-08 – 2015-08

Skills

Go-to-Market StrategyFinancial ServicesSales OperationsPaymentsCustomer RelationsResponsible AICloud ComputingB2B SaaSArtificial Intelligence (AI)StrategySoftware as a Service (SaaS)Account ManagementLeadershipPublic SpeakingProject ManagementJava

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