Bram Pals
Global GTM Strategy | Platforms & Embedded Finance
Global GTM strategist across fintech, B2B SaaS and enterprise software. I help commercial teams scale globally by building industry-specific go-to-market motions.
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Currently leading global GTM strategy accelerating Adyen's embedded finance and vertical SaaS portfolio. Previously held enterprise customer-facing roles at Microsoft across healthcare and education. My expertise is grounded in deep client-facing experience, from launching embedded finance with one of Adyen's earliest accounts in the space to driving enterprise cloud adoption across multiple verticals at Microsoft.
GTM Index
- ADYENJOB
- Global GTM Lead: Embedded…2Y 7M
Global GTM Lead: Embedded Finance & Platform Strategy
Adyen
- Key Account Executive2Y 2M
Key Account Executive
Adyen
- MICROSOFTJOB
- Customer Success Account Mgr1Y 3M
Customer Success Account Manager
Microsoft
- Technical Account Mgr1Y 11M
Technical Account Manager
Microsoft
- PWC DUTCH CARIBBEANJOB
- Advisory Intern4M
Advisory Intern
PwC Dutch Caribbean
- UNIPARTNERS NIJMEGENJOB
- Account- and projectmanager1Y
Account- and projectmanager
UniPartners Nijmegen
- Job: PwC Dutch Caribbean — Advisory Intern · 2017-02 – 2017-06
- Job: Adyen — Key Account Executive · 2021-11 – 2024-01
- Job: Adyen — Global GTM Lead: Embedded Finance & Platform Strategy · 2024-01 – present
- Job: Microsoft — Technical Account Manager · 2018-09 – 2020-08
- Job: Microsoft — Customer Success Account Manager · 2020-08 – 2021-11
- Job: UniPartners Nijmegen — Account- and projectmanager · 2014-08 – 2015-08
Skills
Playbooks
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