Aditya Kulkarni
Growth & GTM Engineer @Weflow
I work across GTM, Growth, Sales Ops, and Marketing Ops at the layer where technology and human behavior meet. I build automation systems and data pipelines.
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I think in consumer psychology and decision-making patterns. The two inform each other more than most teams MSc - EDHEC (France) | MBA - NMIMS
GTM Index
- WEFLOWJOB
- Growth & GTM Eng5M
Growth & GTM Engineer
Weflow
Building the GTM Infrasturcture at Weflow :)
- GTM BASEJOB
- GTM Eng and FDE2M
GTM Engineer and FDE
GTM Base
- SIITJOB
- GTM and Mktg Operations3M
GTM and Marketing Operations
Siit
At SIIT, I worked on improving internal operations, tooling efficiency, and data workflows, collaborating closely with the sales and marketing teams to reduce manual effort and improve execution speed. Supported automation and tooling improvements to reduce manual effort and improve execution speed. Collaborated cross-functionally to structure operational data and improve visibility for internal decision-making
- REVENUEFLOWJOB
- GTM Eng6M
GTM Engineer
RevenueFlow
I help founders turn social engagement and signals into real business results through GTM systems and automation. Built 10+ lead generation workflows using Clay, Trigify, Heyreach, and Zapier, driving investor interest and qualified leads. Automated lead enrichment and scoring processes, reducing manual research time by over 80%. Delivered key GTM assets like Ideal Customer Profiles, sentiment analysis, and competitor insights. Focused on building backend systems across AI agents, low-code tools, and SaaS, so founders can focus on growing their business.
- AIRCALLJOB
- GTM Enablement5M
GTM Enablement
Aircall
I had the opportunity to work at the intersection of data analysis, process optimisation, and strategic collaboration. My role focused on delivering actionable insights, improving processes and operational efficiency, and driving alignment across teams to support Aircall’s GTM. - Collaborated with cross-functional teams, including managers, directors, and C-suite, to align on strategic goals and streamline workflows. - Analysed business outcome KPIs using Salesforce, Looker, and Gong to deliver actionable insights to senior leadership. - Designed business systems and implemented automations in Monday.com and Jira to enhance team productivity and accountability. - Created a GTM training…
- CONTRACT ADVERTISING INDIA PVT.,JOB
- Brand Strategy6M
Brand Strategy
Contract Advertising India Pvt., Ltd.
Worked under the National Planning Director, conducting on-ground research to gather consumer insights and develop detailed brand strategies. Collaborated with cross-functional teams to transform research findings into impactful marketing plans, enhancing campaign effectiveness and client satisfaction.
- Brand Strategy and Planning3M
Brand Strategy and Planning
Contract Advertising India Pvt., Ltd.
Conducted data-driven analysis and A/B testing to optimize customer journeys and brand positioning for 12+ clients. Developed IMC strategies and competitive analysis to drive brand visibility across sectors like fashion, tech, fragrance, and FMCG. Worked with the National Planning Director to create brand strategies and consumer personas, while onboarding new clients to drive business growth.
- BHARTI AIRTELJOB
- Network Planning Associate1M
Network Planning Associate
Bharti Airtel
Handled network planning for different grids across Mumbai. The job role consisted of understanding the PRB allocation on every network layer and reshuffling between the FDD and TDD allocation of the given layers, this was done depending on the necessary requirements to provide a clean network to the customer’s, which would result in customer complaint reduction.
- Job: Contract Advertising India Pvt., Ltd. — Brand Strategy and Planning · 2022-05 – 2022-08 · 3 mo — Conducted data-driven analysis and A/B testing to optimize customer journeys and brand positioning for 12+ clients. Developed IMC strategies and competitive analysis to drive brand visibility across sectors like fashion, tech, fragrance, and FMCG. Worked with the National Planning Director to create brand strategies and consumer personas, while onboarding new clients to drive business growth.
- Job: GTM Base — GTM Engineer and FDE · 2026-02 – 2026-04 · 2 mo
- Job: Aircall — GTM Enablement · 2024-07 – 2024-12 · 5 mo — I had the opportunity to work at the intersection of data analysis, process optimisation, and strategic collaboration. My role focused on delivering actionable insights, improving processes and operational efficiency, and driving alignment across teams to support Aircall’s GTM. - Collaborated with cross-functional teams, including managers, directors, and C-suite, to align on strategic goals and streamline workflows. - Analysed business outcome KPIs using Salesforce, Looker, and Gong to deliver actionable insights to senior leadership. - Designed business systems and implemented automations in Monday.com and Jira to enhance team productivity and accountability. - Created a GTM training…
- Job: Siit — GTM and Marketing Operations · 2025-09 – 2025-12 · 3 mo — At SIIT, I worked on improving internal operations, tooling efficiency, and data workflows, collaborating closely with the sales and marketing teams to reduce manual effort and improve execution speed. Supported automation and tooling improvements to reduce manual effort and improve execution speed. Collaborated cross-functionally to structure operational data and improve visibility for internal decision-making
- Job: Bharti Airtel — Network Planning Associate · 2021-05 – 2021-06 · 1 mo — Handled network planning for different grids across Mumbai. The job role consisted of understanding the PRB allocation on every network layer and reshuffling between the FDD and TDD allocation of the given layers, this was done depending on the necessary requirements to provide a clean network to the customer’s, which would result in customer complaint reduction.
- Job: RevenueFlow — GTM Engineer · 2025-05 – 2025-11 · 6 mo — I help founders turn social engagement and signals into real business results through GTM systems and automation. Built 10+ lead generation workflows using Clay, Trigify, Heyreach, and Zapier, driving investor interest and qualified leads. Automated lead enrichment and scoring processes, reducing manual research time by over 80%. Delivered key GTM assets like Ideal Customer Profiles, sentiment analysis, and competitor insights. Focused on building backend systems across AI agents, low-code tools, and SaaS, so founders can focus on growing their business.
- Job: Contract Advertising India Pvt., Ltd. — Brand Strategy · 2023-01 – 2023-07 · 6 mo — Worked under the National Planning Director, conducting on-ground research to gather consumer insights and develop detailed brand strategies. Collaborated with cross-functional teams to transform research findings into impactful marketing plans, enhancing campaign effectiveness and client satisfaction.
- Job: Weflow — Growth & GTM Engineer · 2026-05 – present · 3 mo — Building the GTM Infrasturcture at Weflow :)
- School: EDHEC Business School — MSc, Marketing Analytics
- School: SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering — B. Tech + MBA in Technology Management (Dual Degree), Electronics and telecommunications Engineering along with Marketing and Business Analytics
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