Adam Aberra

Agentic AI | Running Enthusiast

Salesforceex-GiveCorporationex-Lucidworks

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I lead Agentic AI go-to-market across UKI High Tech, Gaming, and Sports at Salesforce.

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I work with customers and partners on how AI actually shows up in their business — where it can create real value, how it fits into what they already have, and what it takes to make it work in More broadly, I’ve spent my career working across different parts of the technology stack — from customer experience and data to AI, fintech, payments, and fraud — helping organizations solve problems in a way that’s both commercially and technically I’ve also had the chance to build from the ground up — shaping go-to-market, partnerships, and the underlying systems and processes needed to actually support growth. That’s included navigating uncertainty, working closely with product and engineering, and being part of the conversations that define strategy, not just execute Over time, I’ve moved through different roles — from early-stage sales through to more strategic, enterprise-focused work — and made a conscious effort to build a stronger technical understanding along the way. It’s less about being “technical” for the sake of it, and more about being able to connect the dots and have better, more helpful Outside of work, I spend a lot of time training endurance sports — marathons, ultra-marathons and road cycling.