Adam Aberra

Agentic AI | Running Enthusiast

London3.4k followers

Salesforce

ex-GiveCorporation

ex-Lucidworks

I lead Agentic AI go-to-market across UKI High Tech, Gaming, and Sports at Salesforce.
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I work with customers and partners on how AI actually shows up in their business — where it can create real value, how it fits into what they already have, and what it takes to make it work in More broadly, I’ve spent my career working across different parts of the technology stack — from customer experience and data to AI, fintech, payments, and fraud — helping organizations solve problems in a way that’s both commercially and technically I’ve also had the chance to build from the ground up — shaping go-to-market, partnerships, and the underlying systems and processes needed to actually support growth. That’s included navigating uncertainty, working closely with product and engineering, and being part of the conversations that define strategy, not just execute Over time, I’ve moved through different roles — from early-stage sales through to more strategic, enterprise-focused work — and made a conscious effort to build a stronger technical understanding along the way. It’s less about being “technical” for the sake of it, and more about being able to connect the dots and have better, more helpful Outside of work, I spend a lot of time training endurance sports — marathons, ultra-marathons and road cycling.

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Career Timeline

GTM Index

SALESFORCEJOB
1. Agentic AI GTM Lead, UKI
  6M
GIVECORPORATIONJOB
1. Growth & Partnerships
  2Y 11M
NAVANJOB
1. Senior Enterprise Account…
  8M
LUCIDWORKSJOB
1. Enterprise Sales Mgr
  9M
ITERABLEJOB
1. Enterprise Account Executive
  1Y 6M
DATORAMA, A SALESFORCE COMPANYJOB
1. Enterprise Account Executive
  2Y
MARKETONE INTERNATIONALJOB
1. Enterprise Account Executi…
  3Y 9M
2. BD
  5Y 2M
THG SPORTSJOB
1. Corporate Sales
  3M

Job: GiveCorporation — Growth & Partnerships · 2023-05 – 2026-04 · 2y 11mo — Led Growth & Partnerships at GiveCorporation. I worked with customers and partners on enterprise payments and platform use cases, helping design commercial approaches, partnership models, and practical technical solutions. My role spanned sales, partner development, and go-to-market execution, and I worked closely with product and engineering on integrations and solution design.
Job: Lucidworks — Enterprise Sales Manager · 2021-09 – 2022-06 · 9 mo — Helped enterprise companies solve complex search and discovery challenges, improving how customers and employees find products and information. Worked across business and technical teams to turn search into a real driver of revenue and customer experience. Highlights: - 190% quota attainment - Multiple enterprise deals closed - Top performer internationally
Job: MarketOne International — Business Development · 2009-03 – 2014-05 · 5y 2mo — Various roles: SDR Manager: - Managed a team of up to 12 supporting Oracle across EMEA. - Focused on building pipeline, improving team performance, and making sure activity translated into real opportunities. Team Leader: - Promoted into a team lead role, balancing personal pipeline generation with coaching others. - Led from the front while helping the team hit targets. SDR: - Worked on sales development programs for companies like Oracle and Adobe across the UK and Nordics. - Built early experience in enterprise sales, outbound, and how to create real pipeline.
Job: Iterable — Enterprise Account Executive · 2020-03 – 2021-09 · 1y 6mo — Joined as the 2nd Enterprise AE to build the EMEA market. Worked with fast-growing and enterprise brands to improve how they engage customers across email, mobile, and web. Highlights: - 105% quota attainment - Sales Club in first year - The largest new business win in EMEA
Job: THG Sports — Corporate Sales · 2008-10 – 2009-01 · 3 mo — Sold corporate hospitality packages to senior executives at large companies in the Nordics. High-volume outbound role that built strong foundations in resilience, communication, and closing.
Job: MarketOne International — Enterprise Account Executive, Key Accounts · 2014-06 – 2018-03 · 3y 9mo — Led new business and key account growth across EMEA, selling martech consulting and demand generation services to enterprise clients. Highlights: - Beat a 7-figure target 4 years in a row (140% in final year) - Grew a declining account by 300% to $3M+ revenue
Job: Datorama, a Salesforce Company — Enterprise Account Executive · 2018-03 – 2020-03 · 2y — Worked with media agencies to improve how they manage and use marketing data. Helped teams move away from manual reporting and fragmented tools, giving them a clearer, real-time view of campaign performance and spend. This led to better decisions, more efficient use of time, and stronger client outcomes. Highlights: - Quota attainment FY19 428%, FY20 194% - #1 international performer (EMEA & APAC) two years running - Closed first 7-figure ARR deal internationally
Job: Salesforce — Agentic AI GTM Lead, UKI · 2026-04 – present · 4 mo
Job: Navan — Senior Enterprise Account Executive · 2022-06 – 2023-02 · 8 mo — Worked with enterprise and growth customers to improve how they managed travel, spend, and expense through a single platform. Partnered with finance and operations leaders to replace manual processes, improve visibility, and give teams more control over company spend. Highlights: - Quota achievement in three categories: Travel Budget: 120%, Total Expense Spend: 141%, ACV: 367%

Skills

SalesforceMakeSoftware DevelopmentConfiguration ManagementSoftware TroubleshootingDebugging CodeVersion ControlBash ScriptingUnit TestingRegression TestingRegular ExpressionsShell ScriptingLinux System AdministrationDemand GenerationObject-Oriented Programming (OOP)Google Cloud Platform (GCP)Puppet (Software)GitGitHubLinuxSecure Shell (SSH)Python (Programming Language)

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Adam Aberra

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