Abbas Yusufi

Lifecycle & MarkOps @ Wati | Marketing Operations | Marketing Automation | CRM Specialist | GTM Operations | Revenue Operations | MarTech | Agentic & Gen AI | B2B2C | Hubspot & Salesforce Expert | Demand Gen | Consultant

Watiex-Navjyoti Commodity Management Services Ltd.ex-ClearTrail Technologies

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7+ years of experience in driving GTM Systems Architecture, Tech Stack Orchestration & Marketing Operations across B2B SaaS organizations, combining systems thinking, automation, and growth experimentation to unlock scalable

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I specialize in building marketing ops as a growth engine, not a support layer, owning the backend of campaigns, tech stack, data flows, and reporting that power full-funnel GTM execution. From setting up attribution models to launching scrappy growth hacks, I work at the intersection of marketing, ops, and data to accelerate revenue What I bring to the table:☆ Workflows & automation (email, drip, retargeting, lead scoring)☆ CRM operations (Salesforce, HubSpot)☆ Campaign execution (LinkedIn Ads, Google Ads, SEO, SEM)☆ Marketing automation (HubSpot, Pardot, API integrations, Zapier, n8n)☆ Attribution, scoring, and pipeline analytics☆ ABM, intent data, and sales intelligence workflows☆ MarTech implementation & integrations☆ Funnel reporting, GTM enablement, and budget optimization☆ Running fast, creative growth experiments to unlock quick winsWhether it’s stitching tools together with APIs, optimizing lead flows, or launching a lean campaign to test demand, I focus on experimentation + execution to drive measurable growth.