Willy Hernandez

About

Spent 10 years carrying a quota. Cold calls, discovery decks, forecasting calls. I know exactly what it feels like when pipeline dries up and the tools just sit there looking expensive.Few years ago I started asking a different question: what if I could build the system instead of just use it? So I learned Python, JavaScript, how pipelines actually break. Not to become an engineer, but to make the pieces work together.Now I run The GTM Factory. Certified Clay Artisan Partner, Clay bootcamp Teaching Assistant. I build AI-powered GTM systems for B2B sales teams -- the kind of pipelines I'd actually want to work a territory with.What I build:- Data enrichment waterfalls that maximize coverage on every record- CRM integrations and cleanup (HubSpot, Salesforce, Clarify)= AI research agents that qualify leads and generate account intelligence 24/7- Signal-based outbound engines across email, LinkedIn, and calls- Inbound automation that enriches, qualifies, and routes leads instantlyIf your team is spending more time researching than selling, let's talk.

Company history

1. 
   SalesforceAccount Executive, Commercial - Mulesoft2021-06 – 2022-06 · 1y
2. 
   Partner UPHead of GTMEHead of GTM Engineering2026-01 – present · 7 mo
3. 
   Apollo.ioCommunity Lead2024-01 – present · 2y 7mo
4. 
   MuleSoftAccount Executive, Commercial2021-06 – 2022-06 · 1y
5. 
   AmpersandFounding GTME and Business OperationsFounding GTM2024-01 – 2025-05 · 1y 4mo
6. 
   CS50GTME Student2025-06 – 2025-12 · 6 mo
7. 
   CodecademyGTME Student2025-06 – 2025-11 · 5 mo
8. 
   The GTM FactoryFounder & Go-To-Market Engineer2025-11 – present · 9 mo
9. 
   MakeStrategic Account Executive (OEM)2022-07 – 2023-06 · 11 mo
10. 
    ClayTeaching Assistant – Clay 101 Cohort #25, #26, AI Cohort #4, Bootcamps2025-09 – present · 11 mo

Skills

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