Clayton Miller
GTM Engineer @ Clay | ex-Salesforce, Cisco
ClayGTM Index
- CLAYJOB
- GTM Eng (Sales)1Y 2M
GTM Engineer (Sales)
Clay
- SALESFORCEJOB
- Senior Mgr, Strategy & Bus…2Y 10M
Senior Manager, Strategy & Business Operations
Salesforce
Strategic partner to the EVP and four SVPs overseeing Solutions Engineering across North America. Led change management and strategic planning for a team of 600+ SEs. Built AI readiness programs with Product, Marketing, and Customer Success that helped the SE org deliver customer value around new product capabilities. Created Slack workflows that gave leadership real-time visibility into deals and helped replicate what top performers were doing. Led quarterly communications (newsletters, town halls, QBRs, +SKO) and ran cross-functional programs across Sales, Marketing, Product, and Ops. Built reporting dashboards and KPI frameworks that gave executives visibility into what was actually dr…
- Mgr, North America Solutio…1Y 1M
Manager, North America Solutions Business Operations
Salesforce
Managed solutions operations for the North America enterprise segment, building systems and processes that made a team of 400+ SEs more effective. Built enablement programs around solution positioning and competitive intelligence. Created Salesforce dashboards that showed pipeline health, solution attach rates, and productivity in real-time. Worked with Sales Leadership on territory planning and capacity forecasts.
- PMM, Quip2Y
Product Marketing Manager, Quip
Salesforce
PMM for Quip, working with Product and Engineering on feature launches, release notes, and in-app guides. Created sales content (first call decks, battle cards, webinars, demos) that helped generate marketing pipeline. Built dozens of templates that showed customers immediate value. Secured customer speakers for Dreamforce and World Tours that drove new pipeline. Created the first sales-focused ROI calculator and partnered with IDC on research that validated our value story. Developed messaging frameworks based on competitive analysis and customer feedback that helped sales teams close more deals.
- Events & Demand Gen Roles…3Y 4M
Events & Demand Gen Roles (progressed through Marketing Analyst → Associate → Sr. Specialist)
Salesforce
Salesforce Strategic Events produces amazing technology events, and Dreamforce is the largest software conference on the planet with over 170,000 registered attendees. On the strategic events team, I helped drive attendance to 50+ events (Dreamforce, World Tours, Essentials, field events, etc.) per year. Delivered weekly exec reports on registrations, budget, and performance. Built marketing workflows and lead scoring models in Marketing Cloud. Worked with Sales Engineering, Creative, Product Marketing, Sales Enablement, and other teams on strategic initiatives.
- Dreamforce Sales Represent…7M
Dreamforce Sales Representative
Salesforce
Sold Dreamforce registrations, exceeded quota
- APPDYNAMICSJOB
- Customer Mktg Mgr1Y 1M
Customer Marketing Manager
AppDynamics
Built a global customer reference program—identifying advocates, creating case studies and videos, and making it easy for sales to connect prospects with happy customers. Created program assets (playbooks, one-sheets, event materials) that explained the value of joining. Managed campaigns for product launches and started a customer advisory board that connected product teams with strategic accounts.
- Email Mktg Mgr1Y 1M
Email Marketing Manager
AppDynamics
Ran email marketing using Marketo and Marketing Cloud. Improved response rates and open rates through better segmentation and A/B testing. Built nurture streams that moved leads through the funnel faster. Partnered with Product Marketing to align campaigns with launches and seasonal pushes. Built dashboards tracking engagement and conversion.
- VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITYSCHOOL
- Bachelor of Science (BS),…4Y 11M
Bachelor of Science (BS), Marketing/Marketing Management, General
Virginia Polytechnic Institute and State University
- NIELSENJOB
- BASES, New Product Innovat…2M
BASES, New Product Innovation Intern
Nielsen
Statistical analysis for CPG and mobile app launches
- BLOOMBERG BNAJOB
- Health Care Publishing Int…2M
Health Care Publishing Intern
Bloomberg BNA
Wrote pieces for the Health IT Law & Industry Report, Health Care Daily Report, and Health Care Policy Report.
- WAKEFIELD HIGH SCHOOLSCHOOL
- Wakefield High School4Y 11M
Wakefield High School
Wakefield High School
- Job: Nielsen — BASES, New Product Innovation Intern · 2012-06 – 2012-08 · 2 mo — Statistical analysis for CPG and mobile app launches
- Job: Salesforce — Events & Demand Gen Roles (progressed through Marketing Analyst → Associate → Sr. Specialist) · 2014-01 – 2017-05 · 3y 4mo — Salesforce Strategic Events produces amazing technology events, and Dreamforce is the largest software conference on the planet with over 170,000 registered attendees. On the strategic events team, I helped drive attendance to 50+ events (Dreamforce, World Tours, Essentials, field events, etc.) per year. Delivered weekly exec reports on registrations, budget, and performance. Built marketing workflows and lead scoring models in Marketing Cloud. Worked with Sales Engineering, Creative, Product Marketing, Sales Enablement, and other teams on strategic initiatives.
- Job: AppDynamics — Email Marketing Manager · 2017-05 – 2018-06 · 1y 1mo — Ran email marketing using Marketo and Marketing Cloud. Improved response rates and open rates through better segmentation and A/B testing. Built nurture streams that moved leads through the funnel faster. Partnered with Product Marketing to align campaigns with launches and seasonal pushes. Built dashboards tracking engagement and conversion.
- Job: AppDynamics — Customer Marketing Manager · 2018-05 – 2019-06 · 1y 1mo — Built a global customer reference program—identifying advocates, creating case studies and videos, and making it easy for sales to connect prospects with happy customers. Created program assets (playbooks, one-sheets, event materials) that explained the value of joining. Managed campaigns for product launches and started a customer advisory board that connected product teams with strategic accounts.
- Job: Bloomberg BNA — Health Care Publishing Intern · 2011-06 – 2011-08 · 2 mo — Wrote pieces for the Health IT Law & Industry Report, Health Care Daily Report, and Health Care Policy Report.
- Job: Salesforce — Manager, North America Solutions Business Operations · 2021-06 – 2022-07 · 1y 1mo — Managed solutions operations for the North America enterprise segment, building systems and processes that made a team of 400+ SEs more effective. Built enablement programs around solution positioning and competitive intelligence. Created Salesforce dashboards that showed pipeline health, solution attach rates, and productivity in real-time. Worked with Sales Leadership on territory planning and capacity forecasts.
- Job: Clay — GTM Engineer (Sales) · 2025-08 – present · 1y
- Job: Salesforce — Dreamforce Sales Representative · 2013-06 – 2014-01 · 7 mo — Sold Dreamforce registrations, exceeded quota
- Job: Salesforce — Senior Manager, Strategy & Business Operations · 2022-07 – 2025-05 · 2y 10mo — Strategic partner to the EVP and four SVPs overseeing Solutions Engineering across North America. Led change management and strategic planning for a team of 600+ SEs. Built AI readiness programs with Product, Marketing, and Customer Success that helped the SE org deliver customer value around new product capabilities. Created Slack workflows that gave leadership real-time visibility into deals and helped replicate what top performers were doing. Led quarterly communications (newsletters, town halls, QBRs, +SKO) and ran cross-functional programs across Sales, Marketing, Product, and Ops. Built reporting dashboards and KPI frameworks that gave executives visibility into what was actually dr…
- Job: Salesforce — Product Marketing Manager, Quip · 2019-06 – 2021-06 · 2y — PMM for Quip, working with Product and Engineering on feature launches, release notes, and in-app guides. Created sales content (first call decks, battle cards, webinars, demos) that helped generate marketing pipeline. Built dozens of templates that showed customers immediate value. Secured customer speakers for Dreamforce and World Tours that drove new pipeline. Created the first sales-focused ROI calculator and partnered with IDC on research that validated our value story. Developed messaging frameworks based on competitive analysis and customer feedback that helped sales teams close more deals.
- School: Virginia Polytechnic Institute and State University — Bachelor of Science (BS), Marketing/Marketing Management, General · 2009 – 2013
- School: Wakefield High School · 2005 – 2009
Skills
Playbooks
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