Wendy Marder

Revenue Strategy & Operations Leader | GTM Architecture, RevOps, Forecasting, CRM, Comp Design | #RevenueOperations #GTM | Turning complexity into scalable growth

Interstate Waste Services, Inc.ex-Hewlett Packard Enterpriseex-Morrow Sodali

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Most of my work begins when growth gets harder, not because demand disappears, but because the systems, incentives, and assumptions that worked at $50M no longer support the path to $250M.

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I operate at the intersection of revenue strategy, operations, and organizational psychology. My role is to translate executive growth strategy into operating models that produce predictable results, aligning coverage, compensation, systems, data, and governance so Finance can model the business with confidence and GTM teams can execute without friction. In private equity–backed and founder-led environments, I’m often brought in when forecasting lacks credibility, compensation models no longer reflect strategy, or functional silos are slowing execution. I’ve led multi-region revenue transformations, unifying Sales, Marketing, and Customer Success around shared definitions, trusted data, and clear accountability, strengthening recurring revenue and improving board-level predictability. What I bring to the C-Suite: * Capital Stewardship: I treat GTM investments as capital allocation decisions. Territory design, segmentation, and compensation models are built to optimize return, not just activity. * Forecast Integrity: I’ve improved forecast accuracy by 30–50% across global portfolios exceeding $150M by redesigning pipeline governance, inspection rhythms, and data architecture, enabling Finance and Boards to plan from signal, not noise. * Operational Discipline: I simplify what’s over-engineered, modernize what’s outdated, and make clear tradeoffs that shorten sales cycles and protect pricing integrity. * Scalable Architecture: I design multi-region GTM structures that reduce executive bandwidth strain while equipping teams to manage complex deals independently. How I work matters as much as what I build. I’m steady in ambiguity, direct without being abrasive, and intentional about bringing leaders and operators into alignment. Sustainable growth depends on incentives, governance, and execution reinforcing each other, and I design accordingly. Colleagues describe me as a translator between strategy and execution, and a partner who values clarity over theatrics. Areas of focus: Revenue Strategy & Operations | GTM Architecture | Sales, Marketing & CS Alignment | Forecasting & Compensation Design | CRM & BI Ecosystems | Data Governance | Change Leadership