Abenezer Melkamu

Software Engineer | HubSpot Integrations | GTM Systems

Campaign Creatorsex-DemandLabex-Independent Consultant

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🔸Software Engineer | HubSpot Integrations | GTM Systems I am a software engineer focused on HubSpot integrations, CRM data systems, and GTM My work sits at the intersection of software engineering, marketing automation, and revenue operations.

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I help teams connect HubSpot with other systems, move CRM and marketing data reliably, and build the technical layer needed for reporting, automation, and operational In my recent role at DemandLab, I worked as a HubSpot integrations engineer on Insentric, a marketing analytics platform built for enterprise clients. The platform helped centralize data from systems like HubSpot, Salesforce, Marketo, advertising platforms, and data warehouses so teams could better understand campaign performance, attribution, pipeline, and revenue 🔸What I Work On* HubSpot API integrations and custom backend services* HubSpot to BigQuery and warehouse based data pipelines* CRM data modeling, reporting, and operational visibility* Marketing automation and workflow logic* Cross-system data mapping between HubSpot, Salesforce, ad platforms, and other tools* Technical documentation for integrations, workflows, and business processes* GTM systems that support marketing, sales, RevOps, and reporting teams🔸Experience Snapshot* Built and maintained HubSpot data pipelines at DemandLab for marketing analytics and reporting use cases* Worked with large volumes of HubSpot CRM, campaign, email, form, deal, company, contact, and web analytics data* Supported integrations involving HubSpot, Salesforce, Marketo, advertising platforms, BigQuery, dbt, and Superset* Designed and documented integration logic, data flows, and reporting workflows* Worked across technical and operational requirements to make HubSpot data more reliable and usable for GTM teams🔸Current FocusI am focused on advanced HubSpot data systems, GTM engineering, and integration My goal is to help companies make their HubSpot ecosystem more scalable, measurable, and connected, especially when data needs to move across CRMs, warehouses, automation tools, and reporting systems.