Vijay M.

San Francisco2.1k followers

Lambda

ex-Airbnb

ex-Instacart

GTM Engineer and Salesforce Architect with 18+ years of engineering experience — building the systems that power revenue, not just writing code that runs on them.
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I specialize in the full Lead-to-Cash lifecycle: from lead capture and routing through opportunity management, CPQ, contracts, billing, and renewals. I architect and automate the RevOps stack that connects Sales, Marketing, and Customer Success — and I write the code to make it actually work. What sets me apart: I build Agentic AI natively into GTM infrastructure. Production experience with RAG pipelines, vector databases (Qdrant), MCP servers (Anthropic + Salesforce Agentforce), and n8n/Mastra orchestration — deployed at companies like Lambda AI, Airbnb, Instacart, and Uber. Technical depth across the full stack: → Salesforce: Apex, LWC, Flows, CPQ, Sales Cloud, Service Cloud, Agentforce (7 certs incl. Application Architect) → Agentic AI: RAG, Vector Search, MCP, n8n, Mastra, OpenAI → Full-Stack: React, js, js, Python, Tailwind → Integrations: NetSuite, HubSpot, Marketo, LeanData, ZoomInfo, Workato, REST/SOAP Independently shipped two production apps: → Relay — AI agent orchestration platform js + Qdrant + OpenAI) → in → justqr — 690-component React design system → in I don't just configure GTM tools — I architect end-to-end revenue systems, build the AI agents that run inside them, and write the full-stack code that brings them to GTM Engineer | Lead-to-Cash | RevOps | Agentic AI | RAG | MCP | n8n | Vector Search | Salesforce Architect | React | js | Python | Mastra

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GTM Index

LAMBDAJOB
1. Staff GTM Eng / Architect
  1Y 2M
AIRBNBJOB
1. Staff GTM Systems Eng
  1Y 8M
INSTACARTJOB
1. GTM Staff Eng
  8M
2. Salesforce Technical Archi…
  2Y 11M
UBERJOB
1. Senior GTM & Salesforce Eng
  2Y 1M
DOCUSIGNJOB
1. Sr. Salesforce Eng II
  8M
GENOMIC HEALTHJOB
1. Lead Salesforce Developer
  9M
AEROHIVEJOB
1. Sr. Salesforce Eng II
  1Y 11M
ACCENTUREJOB
1. Sr. Analyst
  3Y 6M
SOCIETE GENERALE GLOBAL SOLUTION CENTREJOB
1. Sr. Software Eng
  4M
CITIJOB
1. Technical Lead
  2Y 8M
SRI VENKATESWARA UNIVERSITYSCHOOL
1. Master of Computer Applica…
  3Y 11M

Job: Lambda — Staff GTM Engineer / Architect · 2025-08 – present · 1y — * Own the full Lead-to-Cash lifecycle - lead capture, routing, CPQ quoting, contract, billing, and renewals - architected on Salesforce and integrated across NetSuite, HubSpot, Marketo, LeanData, and ZoomInfo. * Build Agentic AI workflows using MCP servers (Anthropic + Salesforce Agentforce), enabling AI-assisted GTM operations directly inside the CRM - reducing rep workflow friction across Sales, Marketing, and Customer Success. * Architect and deploy React + MCP interfaces that surface AI agents within Salesforce, replacing manual GTM tasks with context-aware automation. * Design and enforce RevOps automation across the full funnel using Workato, Platform Events, REST/SOAP APIs, and Sa…
Job: Airbnb — Staff GTM Systems Engineer · 2023-12 – 2025-08 · 1y 8mo — * Led Salesforce platform engineering supporting GTM teams - improved system efficiency by 40% through architectural redesign of Apex, LWC, and Aura Components across Sales and Service Cloud. * Automated 60% of manual RevOps interventions by designing end-to-end business process flows using Flow Builder, Process Builder, and custom Apex - accelerating pipeline velocity and reducing ops overhead. * Built custom Lead Assignment, Queue management, and Case escalation workflows that streamlined lead-to-opportunity handoffs and reduced response time across the GTM funnel. * Developed complex Apex REST/SOAP APIs and bulk-processing patterns for real-time data synchronization across third-party…
Job: Instacart — GTM Staff Engineer · 2023-04 – 2023-12 · 8 mo — * Architected complex Salesforce integrations using REST/SOAP APIs and MuleSoft, enabling real-time data sync across enterprise GTM and fulfillment systems. * Built a custom Account & Quota Planning tool in LWC + Apex that automated sales planning calculations - saving 1,000+ hours annually and eliminating manual RevOps spreadsheet workflows. * Reduced data processing time by 30% through SOQL optimization and bulk processing patterns; improved data retrieval efficiency by 40% through dynamic data modeling. * Delivered 20% increase in Salesforce daily active users through user-centric Lightning interface redesigns; mentored 4+ developers and ran technical training workshops that raised te…
Job: Instacart — Salesforce Technical Architect · 2020-05 – 2023-04 · 2y 11mo — * Architected the end-to-end GTM integration layer connecting Salesforce to enterprise systems (ERP, marketing automation, data enrichment) via REST/SOAP APIs and MuleSoft - enabling real-time lead, account, and opportunity data sync across the full revenue stack. * Built a custom Account & Quota Planning tool in LWC + Apex that automated RevOps planning calculations across Sales Cloud - eliminating 1,000+ hours of manual spreadsheet work annually and accelerating quota-setting cycles for sales leadership. * Reduced GTM data processing latency by 30% through SOQL optimization and bulk-processing patterns, ensuring high-throughput lead routing and opportunity updates at enterprise scale wi…
Job: Uber — Senior GTM & Salesforce Engineer · 2018-04 – 2020-05 · 2y 1mo — * Architected end-to-end GTM CRM solutions on Salesforce - redesigning Lead-to-Cash workflows across Sales, Support, and Ops using LWC and custom Apex, eliminating process bottlenecks that slowed deal velocity across Uber's global revenue teams. * Built mission-critical GTM integrations using REST/SOAP APIs, Python, and Java across Salesforce and external revenue systems - achieving 99.9% uptime with real-time data sync, ensuring zero data loss across lead, opportunity, and account pipelines. * Engineered Apex trigger frameworks, batch classes, and Lightning components that improved Salesforce platform performance by 30% - directly reducing CRM load time for sales reps managing high-volum…
Job: DocuSign — Sr. Salesforce Engineer II · 2017-07 – 2018-03 · 8 mo — * Work closely with Business Analysts and Product Managers in the agile environment. * Architect, Design and Develop the REST and SOAP based web-services. * Involved in consuming the Apttus and Zuora API’s. * Involved in configuration and customization using out-of-the-box functionalities, Triggers, Apex and Visualforce. * Involved in enhancements, bug-fixes and production support.
Job: Genomic Health — Lead Salesforce Developer · 2016-10 – 2017-07 · 9 mo — * Work closely with business stakeholders, System Analysts and offshore team. * Architect, Design and Develop the business process using ICRT and Apex platforms. * Involved in Development of ICRT Guides, Processes and Orchestrations; Apex and Visualforce. * Lead and mentored the team of 4+ developers. * Involved in the code-review and participated in the design calls with cross-functional teams.
Job: Aerohive — Sr. Salesforce Engineer II · 2014-11 – 2016-10 · 1y 11mo — * Designed and developed the custom CPQ (Configure-Price and Quote) tool. * Work closely with executives and managers across teams to define, build and deliver the various business requirements. * Designed and developed the user interfaces for salesforce users as per requirements. * Responsible for resolving various Salesforce IT support tickets. * Developed Apex custom controllers, controller extensions to show data in visualforce pages. * Developed Apex Triggers to automate the process that was not available in regular salesforce. * Integrated salesforce with Absorb Learning Management System and home grown applications such as Entitlements, Partner Portal, Customer Portal and Ordering Sy…
Job: Accenture — Sr. Analyst · 2011-05 – 2014-11 · 3y 6mo — * Developed a generic frame-work one trigger per object using the various design patterns. * Created a test framework which allows the developer to get the objects as and when needed in the apex test-classes. * Generated/consumed the feeds from various applications and the same have been merged/loaded into SFDC using API's. * Interacted with the business teams and its managers in gathering the requirements for the application built for that particular team. * Involved in handling the LDV (Large Data Volume) and built the custom charting. * Worked extensively on Core Java and Oracle for integrating with Salesforce.com using SOAP and BULK API’s. * Managed the team of 10 developers offshore/on…
Job: Societe Generale Global Solution Centre — Sr. Software Engineer · 2011-01 – 2011-05 · 4 mo — * Worked on HLD and LLD documents. * Worked on Database Design, writing SQL and PL/SQL code. * Had involved in developing the key components using EJB, Struts and JSP. * Had involved in suggesting the best-practices to the client. * Had incorporated the J2EE design and Gof Patterns into the application as well. * Involved in Spring and Hibernate coding and had done couple of configurations as well. * Trained folks on EJB, Spring and Hibernate configurations.
Job: Citi — Technical Lead · 2008-05 – 2011-01 · 2y 8mo — * Understand the requirements from onsite team. * Participated in hands on programming on the core development using J2EE and Spring. * Involved in Data Access programming using Hibernate-ORM, Spring and JDBC. * Developed and Implemented MVC Architecture using Spring. * Developed business components based on J2EE Design Patterns such as IoC, Factory, DAO, Singleton and Value Object. * Reviewing the code with other project peers. * Responsible for migrating existing data (Accounts, Contacts, Events and Tasks) to Salesforce.com. * As Salesforce.com administrator interacted with various business areas to gather requirements and develop data model to suit complex business needs. * Created new c…
School: Sri Venkateswara University — Master of Computer Applications (M.C.A.), Computer Programming, Specific Applications · 2003 – 2006

Skills

n8nHubSpotSalesforceMakeautomationSalesforce DXSalesforce LightningLightning Web ComponentsLightningCustom ObjectsApex ProgrammingVisualforce PagesApex Data LoaderSOQLSOSLWeb Services APIAgile Project ManagementDesign PatternsUMLpythonGitCertified Salesforce.com DeveloperSalesforce.com AdministrationJavaScriptJava

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Vijay M.

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