Vikas Yadav

Vice President Marketing at DataTheta

ClickPostex-IndiaMART InterMESH Limitedex-TechSoftwareLogic

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✨ About Me Founding growth, revenue, and marketing leader with 10+ years of experience building scalable revenue and GTM engines across SaaS, software, E-commerce, fintech, healthcare, education, and D2C.

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Currently focused on AI-powered business growth, combining data, automation, product marketing, and digital strategy to drive customer acquisition, pipeline generation, and enterprise revenue. Core Areas of Expertise:- 🔹 AI-Powered Growth – Generative AI, automation, predictive analytics, data-driven marketing 🔹 GTM & Revenue Strategy – Market expansion, demand generation, ABM, pipeline acceleration 🔹 Digital & Performance Marketing – SEO, SEM, paid ads, marketing automation, CRO 🔹 Product & Growth Marketing – product positioning, launch strategy, adoption, retention 🔹 Partnerships & Ecosystem Growth – strategic alliances, channel partnerships, co-marketing 🔹 Leadership & Team Building – building and scaling high-performing growth teams Key Achievements 1. Achieved 150% growth in organic traffic through strategic SEO and content initiatives 2. Delivered 300% ROAS by optimizing performance marketing and AI-based bidding strategies 3. Built and led high-performing teams of 15+ marketers across multiple growth functions 4. Enabled international expansion across 10+ countries with data-driven GTM strategies 5. Optimized digital platforms serving 3M+ users globally improving engagement and conversions 6. Contributed to ₹19 Cr+ annual revenue growth through integrated marketing and sales alignment 7. Increased lead generation 25% while reducing CPA through targeted paid campaigns Passionate about AI-driven marketing, automation, and scalable growth systems that turn marketing into a predictable revenue engine. Always open to conversations around AI, SaaS growth, GTM strategy, and data-driven marketing.