Jesus K.
Marketing & Growth Lead/Advisor for B2B SaaS | GTM • PLG • Positioning • Pricing • RevOps
Strong products don’t always turn into strong businesses. I’ve seen it from all possible sides — groomed in category-defining SaaS (ex-UiPath, ex-Microsoft-acquired Softomotive) and raised in startups chasing their first €100k.
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I engage as a Marketing, Growth, or GTM leader who's worn the founder scars. I help teams move past founder-led sales, win enterprise customers, and prepare for PLG by aligning positioning, pipeline, and operating systems around measurable revenue outcomes. 🚧 products stall, but Not because they lack potential. More often because: ▪️Pipelines leak ▪️Positioning is unclear ▪️Go-to-market systems are frittle With 15+ years in operational trenches, most of them in B2B SaaS democratizing AI and automation — from UiPath and Softomotive (acquired by Microsoft) to gritty, early-stage, startups — I’ve seen this pattern everywhere. And I’ve spent a career fixing it. ⚡ I break the cycle by building growth engines that last, meaning: ▪️GTM strategies that connect roadmap to revenue ▪️Pipeline & demand gen systems that don’t bleed budget ▪️Onboarding & adoption programs that elevate & shorten time-to-value ▪️Content-led growth that translates complex AI into market building reputation and reach 📈 Scars & stats 🚀 Launched global products → multi-million ARR impact 🏗️ Rebuilt demand engines → 3× pipeline efficiency, lower CAC ✅ Designed onboarding → faster adoption & retention ⚠️ Founded ventures in NLP + deep-tech: secured funding, awards, and IP — but fell short chasing tech hype without customer fit, and not being able to recruit technically. ⚠️ Learned the hard way that free signups ≠ PLG. 🦾 When to call me If your growth feels stuck due to : Wrestling to move beyond founder-led sales Chasing enterprise deals with fragile or loss-making margins Dreaming of PLG but unable to convert free trials I help strengthen the operational backbone — aligning product, marketing, and revenue—so growth isn’t just faster, but durable. Let’s talk.
GTM Index
- QONSEEVJOB
- Fractional Head of Growth,…3Y 4M
Fractional Head of Growth, Demand Gen & RevOps
Qonseev
Build predictable pipeline and revenue by operationalizing ICP, outbound/ABM and lifecycle programs, and by wiring CRM/forecast hygiene, enablement, and proposal systems into the sales motion. • Establishing an inside-sales program for a cybersecurity MSP/systems integrator by defining buyer personas and value props for a new endpoint security line, building sequences, call scripts, and metrics, and rebuilding CRM stages to improve commit reliability and sourced pipeline. • Orchestrating an omnichannel transformation for a footwear retailer by coordinating ERP–eCommerce integration, resource planning, and feature prioritization to enable unified inventory and customer experience. • Shapi…
- Fractional Head of Mktg5Y 7M
Fractional Head of Marketing
Qonseev
Own the whole marketing function —positioning, product marketing, content, demand gen, comms, launches, enablement. • Sharpened marketing analytics platform Nimbata's lead acquisition engine as its interim Head of Marketing. Launched new messaging highlighting tool as the missing link in offline attribution, hired specialist agencies and overhauled digital with net effect - MQL CAC reduction by 53%, doubling of PQLs, and delivering +21% YoY ARR. • Translated proprietary NLP/LLM capability into enterprise buyer value for a legaltech provider by standing up PMM from scratch—ICP and message house, website copy, sales collateral, launch plans, and opening enterprise pipeline in target vertic…
- Innovation Advisor and Ven…5Y 9M
Innovation Advisor and Venture Commercialization Lead
Qonseev
- Founder, Advisor and Mentor6Y 1M
Founder, Advisor and Mentor
Qonseev
Enable modern businesses to overcome roadblocks and accelerate revenues with a relentless focus on customer value. Advisory Services, Consultations and tactical project guidance to early-stage start-ups on the required marketing practices & growth methodologies to grow revenue & market share globally.
- PADU STUDIOJOB
- Partner & Fractional Head…5Y 7M
Partner & Fractional Head of Strategy & Sales
PADU studio
- INGRAM TECHNOLOGIESJOB
- Chief evangelist and GTM S…9M
Chief evangelist and GTM Strategy
Ingram Technologies
- E-SATISFACTION.COMJOB
- Chief Revenue Officer (CRO)4M
Chief Revenue Officer (CRO)
e-satisfaction.com
• Reinvigorated the VoC platform's revenue model and profitability by 19% by delineating AE & CS functions, reimagining the pricing and business model with subscription tiers and volumetric add-ons, and instituting product marketing and launch principles. • Released and monetized AI features to position the company at the forefront of innovation in a rapidly evolving sector.
- Growth and RevOPS lead5M
Growth and RevOPS lead
e-satisfaction.com
- Strategic Advisor to CEO1Y
Strategic Advisor to CEO
e-satisfaction.com
I’m excited to have joined e-satisfaction.com as Advisor for Go-to-market strategy and RevOps. In this role, I focused on aligning sales, marketing, and positioning strategies to help drive revenue growth and customer satisfaction. Leveraging my past experience from Microsoft and UiPath in ensuring product positioning and operational rigor matches market needs, I worked directly with Madlen Balatian and her team to elevate their operational excellence that delivers exceptional value and experiences to end client organizations.
- UIPATHJOB
- Industry Mktg Mgr, Global…11M
Industry Marketing Manager, Global Manufacturing
UiPath
• Conceived and executed an AI-powered automation tool's manufacturing industry-specific marketing & product plans for the Americas, EMEA, and APJ, orchestrating 10+ demand generation experts to generate $1M+ in iARR. • Boosted organic web traffic by 20% by authoring inaugural thought leadership blogs, and attracted 2k+ views in three months through showcasing its new Continuous Discovery theme. • Equipped product, solution engineering, sales, practice leaders, and other partners with expert product knowledge to spark thought leadership and enable them to showcase technical capabilities better. • Captured 10+ customer stories that illustrated the margin-enhancing value of automation and AI…
- PMM, Industry Mktg7M
Product Marketing, Industry Marketing
UiPath
- PMM, Process Mining & Cont…1Y
Product Marketing, Process Mining & Continuous Discovery
UiPath
- COGNITIV+ : INTELLIGENT DOCUMENT REVIEWJOB
- Product and Growth Lead1Y
Product and Growth Lead
Cognitiv+ : Intelligent Document Review
• Identified new market opportunities for a cutting-edge legaltech & LLM tool and designed distinct product offerings that balance user value, navigate procurement thresholds, and drive profitability. • Strengthened investor interest and readiness profiles by outlining market potential & growth plans with clear narratives forecasting how AI would disrupt the legal field.
- MICROSOFTJOB
- PMM5M
Product Marketing Manager
Microsoft
• Revamped positioning framework and website copy of Power Virtual agents by leveraging own expertise for chatbots and market insights from previous venture. • Accelerated the production of 6 customer evidence use-cases by auditing which implementations were blocked. • Influenced partner/ sales enablement and demand amplification campaigns by providing relevant readiness materials reflecting latest messaging
- PMM Lead @ Softomotive (ac…2Y 4M
Product Marketing Lead @ Softomotive (acquired by Microsoft)
Microsoft
• Positioned Softomotive and winautomation, a pioneering AI & automation tool, as an attractive asset for a lucrative acquisition by Microsoft, and ensured continuity during integration. • Skyrocketed revenue by 200% across three prioritized customer segments by steering multiple product launches & release cycles, transitioning into subscription-based pricing, and owning the operating budget, focusing on lean practices. • Authored 100+ marketing and sales assets that amplified awareness by 35% and enablement & adoption by 50%, and earned Softomotive the media mentions and analyst shortlistings that ultimately captured Microsoft's attention.
- DRIZZJOB
- Co-Founder and CxO2Y 11M
Co-Founder and CxO
Drizz
New venture with a vision to transform customer service experience at local bars and restaurants. A chatbot assistant offering enriched Digital Menu and instant ordering experience to consumers and an order management dashboard to staff and owners for efficient operations and advanced analytics. Led vision, positioning, product and go-to-market from scratch to launch. Learned a few things about how to create, sell, set up, and implement pilots with early customers whilst, formulate and negotiate financial model and investment plans. We shut down Drizz due to multiple variables.
- UPSTREAMJOB
- Senior Mktg Executive1Y
Senior Marketing Executive
Upstream
● Implement corporate communication strategy across global audiences ● Manage UK and U.S. Public Relations and marketing campaigns to promote thought leadership overviewing all stages of implementation from concept generation to media planning and reporting ● Advance relationships with key industry analysts at Forrester, Gartner, IDC and Ovum via regular vendor briefings designed to increase product visibility and secure company mentions in research reports that support corporate sales and growth efforts ● Work with multiple internal stakeholders across Product, Sales and Campaign Management to ensure consistency of the company's message to the outside world ● Provide creative direction and…
- Mktg Executive2Y 7M
Marketing Executive
Upstream
● Implement corporate communication and marketing strategy across global audiences
- NEW YORK INSTITUTE OF MANAGEMENTJOB
- Executive Education Consul…3M
Executive Education Consultant
New York Institute of Management
- Job: Qonseev — Innovation Advisor and Venture Commercialization Lead · 2020-11 – present
- Job: e-satisfaction.com — Strategic Advisor to CEO · 2023-06 – 2024-06 — I’m excited to have joined e-satisfaction.com as Advisor for Go-to-market strategy and RevOps. In this role, I focused on aligning sales, marketing, and positioning strategies to help drive revenue growth and customer satisfaction. Leveraging my past experience from Microsoft and UiPath in ensuring product positioning and operational rigor matches market needs, I worked directly with Madlen Balatian and her team to elevate their operational excellence that delivers exceptional value and experiences to end client organizations.
- Job: Qonseev — Fractional Head of Marketing · 2021-01 – present — Own the whole marketing function —positioning, product marketing, content, demand gen, comms, launches, enablement. • Sharpened marketing analytics platform Nimbata's lead acquisition engine as its interim Head of Marketing. Launched new messaging highlighting tool as the missing link in offline attribution, hired specialist agencies and overhauled digital with net effect - MQL CAC reduction by 53%, doubling of PQLs, and delivering +21% YoY ARR. • Translated proprietary NLP/LLM capability into enterprise buyer value for a legaltech provider by standing up PMM from scratch—ICP and message house, website copy, sales collateral, launch plans, and opening enterprise pipeline in target vertic…
- Job: Upstream — Senior Marketing Executive · 2017-02 – 2018-02 — ● Implement corporate communication strategy across global audiences ● Manage UK and U.S. Public Relations and marketing campaigns to promote thought leadership overviewing all stages of implementation from concept generation to media planning and reporting ● Advance relationships with key industry analysts at Forrester, Gartner, IDC and Ovum via regular vendor briefings designed to increase product visibility and secure company mentions in research reports that support corporate sales and growth efforts ● Work with multiple internal stakeholders across Product, Sales and Campaign Management to ensure consistency of the company's message to the outside world ● Provide creative direction and…
- Job: Drizz — Co-Founder and CxO · 2017-01 – 2019-12 — New venture with a vision to transform customer service experience at local bars and restaurants. A chatbot assistant offering enriched Digital Menu and instant ordering experience to consumers and an order management dashboard to staff and owners for efficient operations and advanced analytics. Led vision, positioning, product and go-to-market from scratch to launch. Learned a few things about how to create, sell, set up, and implement pilots with early customers whilst, formulate and negotiate financial model and investment plans. We shut down Drizz due to multiple variables.
- Job: Qonseev — Fractional Head of Growth, Demand Gen & RevOps · 2023-04 – present — Build predictable pipeline and revenue by operationalizing ICP, outbound/ABM and lifecycle programs, and by wiring CRM/forecast hygiene, enablement, and proposal systems into the sales motion. • Establishing an inside-sales program for a cybersecurity MSP/systems integrator by defining buyer personas and value props for a new endpoint security line, building sequences, call scripts, and metrics, and rebuilding CRM stages to improve commit reliability and sourced pipeline. • Orchestrating an omnichannel transformation for a footwear retailer by coordinating ERP–eCommerce integration, resource planning, and feature prioritization to enable unified inventory and customer experience. • Shapi…
- Job: UiPath — Industry Marketing Manager, Global Manufacturing · 2023-08 – 2024-07 — • Conceived and executed an AI-powered automation tool's manufacturing industry-specific marketing & product plans for the Americas, EMEA, and APJ, orchestrating 10+ demand generation experts to generate $1M+ in iARR. • Boosted organic web traffic by 20% by authoring inaugural thought leadership blogs, and attracted 2k+ views in three months through showcasing its new Continuous Discovery theme. • Equipped product, solution engineering, sales, practice leaders, and other partners with expert product knowledge to spark thought leadership and enable them to showcase technical capabilities better. • Captured 10+ customer stories that illustrated the margin-enhancing value of automation and AI…
- Job: New York Institute of Management — Executive Education Consultant · 2014-03 – 2014-06
- Job: UiPath — Product Marketing, Process Mining & Continuous Discovery · 2022 – 2023-01
- Job: e-satisfaction.com — Chief Revenue Officer (CRO) · 2025-01 – 2025-05 — • Reinvigorated the VoC platform's revenue model and profitability by 19% by delineating AE & CS functions, reimagining the pricing and business model with subscription tiers and volumetric add-ons, and instituting product marketing and launch principles. • Released and monetized AI features to position the company at the forefront of innovation in a rapidly evolving sector.
- Job: Cognitiv+ : Intelligent Document Review — Product and Growth Lead · 2021-01 – 2022-01 — • Identified new market opportunities for a cutting-edge legaltech & LLM tool and designed distinct product offerings that balance user value, navigate procurement thresholds, and drive profitability. • Strengthened investor interest and readiness profiles by outlining market potential & growth plans with clear narratives forecasting how AI would disrupt the legal field.
- Job: UiPath — Product Marketing, Industry Marketing · 2023-01 – 2023-08
- Job: e-satisfaction.com — Growth and RevOPS lead · 2024-07 – 2024-12
- Job: Qonseev — Founder, Advisor and Mentor · 2020-07 – present — Enable modern businesses to overcome roadblocks and accelerate revenues with a relentless focus on customer value. Advisory Services, Consultations and tactical project guidance to early-stage start-ups on the required marketing practices & growth methodologies to grow revenue & market share globally.
- Job: Upstream — Marketing Executive · 2014-07 – 2017-02 — ● Implement corporate communication and marketing strategy across global audiences
- Job: PADU studio — Partner & Fractional Head of Strategy & Sales · 2021-01 – present
- Job: Microsoft — Product Marketing Lead @ Softomotive (acquired by Microsoft) · 2018-03 – 2020-07 — • Positioned Softomotive and winautomation, a pioneering AI & automation tool, as an attractive asset for a lucrative acquisition by Microsoft, and ensured continuity during integration. • Skyrocketed revenue by 200% across three prioritized customer segments by steering multiple product launches & release cycles, transitioning into subscription-based pricing, and owning the operating budget, focusing on lean practices. • Authored 100+ marketing and sales assets that amplified awareness by 35% and enablement & adoption by 50%, and earned Softomotive the media mentions and analyst shortlistings that ultimately captured Microsoft's attention.
- Job: Ingram Technologies — Chief evangelist and GTM Strategy · 2025-11 – present
- Job: Microsoft — Product Marketing Manager · 2020-07 – 2020-12 — • Revamped positioning framework and website copy of Power Virtual agents by leveraging own expertise for chatbots and market insights from previous venture. • Accelerated the production of 6 customer evidence use-cases by auditing which implementations were blocked. • Influenced partner/ sales enablement and demand amplification campaigns by providing relevant readiness materials reflecting latest messaging
- School: ALBA Graduate Business School — Master of Business Administration (M.B.A.)
- School: William George Associates Ltd. — Certificate, Advanced Project Management
- School: William George Associates Ltd. — Certificate, Green Belt and Lean Six Sigma
- School: The American College of Greece — Non-Degree, International Program in History and Economics
- School: Boston University — BA, International Relations and Economics (double major); Foreign Policy, Security Studies and Europe
- School: St. Lawrence College
Skills
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