Tony U.

Head of Growth █████████▒ 90% complete... | Service as a Software AI Consultant

London26.5k followers

Grand

ex-Clik

ex-Joblogic Service Management Software

Most recently, I've been leading growth at ai, an AI-native legal platform, reporting directly to the CEO.
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I joined to build the inbound engine from scratch. In my first quarter, I delivered against an ambitious pipeline target to within 2% — and what I took from it is that forecasting rigour isn't a spreadsheet exercise. It's the quietest, most important trust signal a growth leader gives the Before Wordsmith, I owned the full growth engine at Joblogic, a field service SaaS business. Over roughly twelve months, 21M of marketing investment produced 95M of sourced pipeline and 01M of closed-won new ARR — a 5× pipeline multiple and ~4× revenue multiple, forecast to 95% accuracy. More interesting than the ratios is how we got there: I shifted the enterprise mix from 0% to 30% in nine months without sacrificing SMB velocity, halved lead-to-demo time from 21 to 10 days, lifted trial-to-paid conversion ~25%, and diversified the channel mix so the business wasn't a single Google algorithm change away from a pipeline crisis. I also rebuilt the plumbing — HubSpot lifecycle, GA4, Consent Mode, cross-domain tracking, offline conversions — so that budget decisions followed evidence rather than Earlier in my career, I ran consumer-scale acquisition at Moove, where we took per-user acquisition cost from $75 to $10 while launching across multiple cities and helping the business raise its Series A. At Wakanow, I drove $1M of D2C travel revenue in sixteen days through high-intent search, cut media outlay by 73%, and shipped a messaging assistant that lifted transactions 20%. At Oracle EMEA, I added 5M ARR through remarketing and search improvements for Oracle Marketing Cloud. Those consumer and enterprise fundamentals still shape how I think — customers are customers, whether the cheque is £49 a month or £490k a What I bring to the seat is best described as a revenue-first operator with a systems mindset. I optimise for pipeline quality, ACV, and payback rather than MQL volume.

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GTM Index

GROUTHJOB
1. GTM Advisor
  5Y 7M
ADPLIST.ORGJOB
1. Business Mentor
  4Y 9M
CHAPTRRJOB
1. Fractional CMO
  1Y 7M
GRANDJOB
1. Founding Growth Lead
  1M
WORDSMITH AIJOB
1. Head of Growth
  4M
CLIKJOB
1. Growth Mktg Mgr
  1Y 5M
JOBLOGIC SERVICE MANAGEMENT SOFTWAREJOB
1. Head of Growth
  1Y
2. Growth Mktg Mgr
  4M
3. Digital Acquisition Mgr
  3M
PROTEAN SOFTWAREJOB
1. Growth Mktg Mgr
  1Y 8M
INSIGHT7JOB
1. Fractional CMO
  3M
FLOWBIRD LTD - CRM AGENCY & SALES AUTOMATIONJOB
1. Performance Mktg Mgr
  7M

Job: Grouth — GTM Advisor · 2021-01 – present
Job: Clik — Growth Marketing Manager · 2024-08 – 2026-01
Job: Joblogic Service Management Software — Digital Acquisition Manager · 2024-05 – 2024-08
Job: adplist.org — Business Mentor · 2021-11 – present — I mentored over 1000 mentees in Digital marketing and help them secure their dream jobs. Received the award of Top 1% mentor 3 times in a row. provide constant feedback, share advice, and give insights into the Digital Marketing Industry. share knowledge, give advice and vital feedback to enable start-up or growth of businesses.
Job: Joblogic Service Management Software — Growth Marketing Manager · 2024-08 – 2024-12
Job: Insight7 — Fractional CMO · 2024-12 – 2025-03 — Drive Acquisition
Job: Joblogic Service Management Software — Head of Growth · 2025-01 – 2026-01 — Own the full growth engine across acquisition, lifecycle, automation, analytics, events, and commercial readouts. Serve thousands of customers monthly across UK and EU. Optimized Campaign Performance: Spearheaded a comprehensive Google Ads account restructure, resulting in a 25% reduction in Cost Per Acquisition (CPA) and a 30% increase in conversion rates across all active campaigns within three months. Budget Management: Successfully managed and optimized a digital marketing budget of £1,100,000 annually, reallocating resources to high-performing campaigns, which led to a 40% improvement in Return on Ad Spend (ROAS). Strategic Campaign Development: Developed and executed multi-channel…
Job: Chaptrr — Fractional CMO · 2025-01 – present
Job: Protean Software Ltd — Growth Marketing Manager · 2024-05 – 2026-01
Job: Grand — Founding Growth Lead · 2026-07 – present
Job: Flowbird Ltd - CRM Agency & Sales Automation — Performance Marketing Manager · 2023-09 – 2024-04 — Created and executed targeted marketing strategies by understanding our market and audience needs. Organised and managed events and content for top executives, leveraging our partnership with the Kent Invicta Chamber of Commerce, ensuring high visibility, content amplification and effective communication HubSpot CRM Specialist Generating over 50 organic leads monthly Updated website, which led to a 136% increase in organic traffic Led both online and offline marketing campaigns and email initiatives to boost customer engagement. My First quarter saw a 32% (5313) increase in organic traffic, a 231% (146) increase in MQLs, and 17 new deals. Project Planned and managed a Maidstone Construction…
Job: Wordsmith AI — Head of Growth · 2026-01 – 2026-05 — Own end-to-end growth strategy, paid acquisition, and revenue generation for an AI-native legal technology platform. Report directly to CEO. Built inbound growth engine from zero, generating $8M pipeline in Q1 with $2M total close won across 27 won deals and $4.95M active open pipeline across 136 deals Managed $278k Q1 ad spend across 6 channels; brand campaigns delivered 21% win rate, referral channel produced $1.71M pipeline at 17.9% close rate Attracted enterprise logos into pipeline: Just Eat , Klaviyo , NorthMark — scaled across UK, North America, EMEA, and APAC Led complete messaging repositioning from feature-led to outcome-led – 165 headlines and 44 descriptions across 11 ad gro…
School: Alison — Higher National Diploma, Human Resources Management and Services

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SalesforceHubSpotCMO managementEnterprise MarketingAnnual BudgetingMission WorkCreativity and InnovationB2B2CRemarketingBrandingSimproEvent ManagementDemand GenerationPerformance MarketingConferencesContent StrategyBrazeSalesforce Marketing CloudContract DevelopmentKey Account Acquisition & RetentionTeam LeadershipCustomer Relationship Management (CRM)

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Tony U.

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