Tyler Roessel
GTM & Revenue Operator | Founder-Led Sales, Strategic Partnerships, AI-Enabled Workflows
I help early-stage and technical companies build repeatable commercial motion when the ICP is still unclear, customer signals are scattered, sales are founder-led, the CRM is unstructured, and pipelines are not yet
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My background is founder/operator work across fintech, crypto, AI, SaaS, and platform businesses. I have owned early GTM for a B2B AI grant-tech platform, signed institutional contracts representing roughly 4M in potential success-fee revenue, helped drive 50K+ user acquisition and 40+ strategic partnerships at an AI-enabled commerce startup, led customer retention and communications at a global crypto exchange, and co-founded a Web3 company that raised $500K and scaled to 20K+ The common thread has been turning ambiguity into commercial systems: finding the right market, building outbound and partner motions, mapping buyer pain, translating field signals into strategy, tightening follow-up, and creating the operating rhythm that helps a company move More recently, my work has focused on GTM agents and AI-enabled revenue infrastructure: account research, CRM memory, call synthesis, lead scoring, workflow documentation, and structured follow-up systems that help teams find, qualify, engage, and retain the right I do my best work in greenfield environments: first GTM hire, founder-led sales, unclear ICP, inconsistent pipeline, unstructured CRM, and scattered customer I think about GTM as an operating system: market, data, messaging, workflow, people, and execution all reinforcing each Today, I bring that operator background into revenue development, GTM advisory, recruiting, and agentic workflow design for companies building in technical markets.
GTM Index
- THE TECH RECRUITERSJOB
- GTM Lead - New Markets6M
GTM Lead - New Markets
The Tech Recruiters
Building new-market and client-development workflows for a technical search practice across AI, blockchain, fintech, and SaaS. - Develop founder-led account research, hiring-signal intelligence, and outbound workflows for technical markets. - Advise early-stage and growth companies on critical GTM and operating hires across technical, commercial, and executive functions. - Apply AI-enabled research, CRM memory, and structured follow-up systems to improve market coverage and client development.
- GRANTXJOB
- Growth & Revenue Lead7M
Growth & Revenue Lead
Grantx
Developed the early sales motion for a B2B AI grant-tech platform, converting an ambiguous market into qualified institutional opportunities across universities, nonprofits, research labs, startups, and administrative buyers. - Generated $3.4M in signed contingency-based potential success-fee revenue within 3 months. - Drove consultative sales conversations, value mapping, demos, outbound tests, pricing input, and follow-up workflows while the sales motion was still being built. - Synthesized feedback from 75+ organizations into product, pricing, implementation, and sales-processes.
- SPENDING POWERJOB
- Dir of BD1Y 1M
Director of Business Development
Spending Power
Owned GTM operations infrastructure for an AI-enabled commerce platform across partnerships, lifecycle workflows, customer feedback, and launch execution. - Secured 40+ strategic partnerships across distributor, co-marketing, and ecosystem relationships. - Directed launch execution that drove 50K+ user acquisitions in the first month. - Designed HubSpot automation, segmentation, lifecycle workflows, and reporting cadences that reduced campaign execution time by 20%.
- PHEMEXJOB
- Dir of Customer Retention1Y
Director of Customer Retention
Phemex
Led customer retention and communications strategy at a global crypto exchange during post-FTX market volatility. - Built retention and customer-communication workflows during a period of severe market trust pressure. - Translated customer signal, market volatility, and product risk into clearer lifecycle messaging.
- ANYDAOJOB
- Co-Founder and Chief Opera…2Y 6M
Co-Founder and Chief Operating Officer
AnyDAO
Co-founded and operated an early-stage Web3 platform across GTM, product, partnerships, community, fundraising, and operating cadence. - Raised $500K in pre-seed capital and was accepted into Binance Labs Accelerator. - Scaled the product to 20K+ users through GTM execution, onboarding, and ecosystem development. - Created the operating layer from zero: partner workflows, onboarding systems, contributor processes, investor materials, reporting cadence, and product-feedback loops.
- CRYPTOMONDAYS SHANGHAIJOB
- Founder4Y
Founder
CryptoMondays Shanghai
Founded and scaled an IRL Web3 education community to 3,000+ members and hosted 40+ events, moderating panels for founders, CEOs, CTOs, Devs, and PE/VC investors in Shanghai.
- PRIMASJOB
- Dir of BD2Y
Director of Business Development
Primas
Developed and executed launch strategy for an Ethereum-based content platform across 8 global markets, generating 32,000 new users and managing 30+ blockchain ecosystem partnerships.
- SHANKAI SPORTS INTERNATIONALJOB
- Dir of Mktg4Y 11M
Director of Marketing
Shankai Sports International
- INFINITE IDEAS INTERNATIONALJOB
- Dir of Digital Strategy2Y 11M
Director of Digital Strategy
Infinite Ideas International
- TARGETJOB
- External Relations Mgr4Y 11M
External Relations Manager
Target
- Job: Infinite Ideas International — Director of Digital Strategy · 2012 – 2014
- Job: AnyDAO — Co-Founder and Chief Operating Officer · 2020-01 – 2022-07 — Co-founded and operated an early-stage Web3 platform across GTM, product, partnerships, community, fundraising, and operating cadence. - Raised $500K in pre-seed capital and was accepted into Binance Labs Accelerator. - Scaled the product to 20K+ users through GTM execution, onboarding, and ecosystem development. - Created the operating layer from zero: partner workflows, onboarding systems, contributor processes, investor materials, reporting cadence, and product-feedback loops.
- Job: Primas — Director of Business Development · 2018-01 – 2020-01 — Developed and executed launch strategy for an Ethereum-based content platform across 8 global markets, generating 32,000 new users and managing 30+ blockchain ecosystem partnerships.
- Job: Phemex — Director of Customer Retention · 2022-02 – 2023-02 — Led customer retention and communications strategy at a global crypto exchange during post-FTX market volatility. - Built retention and customer-communication workflows during a period of severe market trust pressure. - Translated customer signal, market volatility, and product risk into clearer lifecycle messaging.
- Job: Target — External Relations Manager · 2008 – 2012
- Job: Grantx — Growth & Revenue Lead · 2025-04 – 2025-11 — Developed the early sales motion for a B2B AI grant-tech platform, converting an ambiguous market into qualified institutional opportunities across universities, nonprofits, research labs, startups, and administrative buyers. - Generated $3.4M in signed contingency-based potential success-fee revenue within 3 months. - Drove consultative sales conversations, value mapping, demos, outbound tests, pricing input, and follow-up workflows while the sales motion was still being built. - Synthesized feedback from 75+ organizations into product, pricing, implementation, and sales-processes.
- Job: CryptoMondays Shanghai — Founder · 2018-01 – 2022-01 — Founded and scaled an IRL Web3 education community to 3,000+ members and hosted 40+ events, moderating panels for founders, CEOs, CTOs, Devs, and PE/VC investors in Shanghai.
- Job: The Tech Recruiters — GTM Lead - New Markets · 2026-02 – present — Building new-market and client-development workflows for a technical search practice across AI, blockchain, fintech, and SaaS. - Develop founder-led account research, hiring-signal intelligence, and outbound workflows for technical markets. - Advise early-stage and growth companies on critical GTM and operating hires across technical, commercial, and executive functions. - Apply AI-enabled research, CRM memory, and structured follow-up systems to improve market coverage and client development.
- Job: Spending Power — Director of Business Development · 2024-01 – 2025-02 — Owned GTM operations infrastructure for an AI-enabled commerce platform across partnerships, lifecycle workflows, customer feedback, and launch execution. - Secured 40+ strategic partnerships across distributor, co-marketing, and ecosystem relationships. - Directed launch execution that drove 50K+ user acquisitions in the first month. - Designed HubSpot automation, segmentation, lifecycle workflows, and reporting cadences that reduced campaign execution time by 20%.
- Job: Shankai Sports International — Director of Marketing · 2013 – 2017
- School: University of Wisconsin-Milwaukee - School of Business Administration — Bachlors, Marketing
- School: University of Paris I: Panthéon-Sorbonne — French Studies
- School: The Hutong School — Chinese Studies
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