Tilda Molho

Commercial Director | VP Commercial | Digital Director: Turning Strategy into Execution for Scaling Marketplaces & Subscription Platforms | Ex-eBay, Sky

Whyteleapex-eBay Europeex-Founder Institute

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Most businesses don't have a strategy problem. They have an execution problem: too many good ideas, not enough system to turn them into results.

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I've built my career helping businesses turn ambitious strategies into repeatable execution, from eBay and Sky to my own venture, Whyteleap. Over the past 15 years I've built and scaled consumer tech businesses from both sides of the commercial equation: full P&L ownership of a 7bn category at eBay, and shaping the commercial operating model behind Sky's 5bn digital business across product, digital trading, marketing and customer experience. Different businesses, different markets, but the same pattern: building the systems that let organisations execute with real clarity and speed. Now, through Whyteleap, I'm applying the same thinking to AI: not chasing the hype, but building practical ways for D2C brands to work out where AI actually moves commercial performance, and where it doesn't. It's called the Whyteleap Growth Audit. Outside work, I love language and literature, and I bring that same curiosity to every new language and culture I encounter. I speak five languages, and each one has shaped how I lead: more patience, more empathy, and a better ear for what people mean versus what they say. If you're building a business whose ambition has outgrown the way it operates, I'd love to talk. Specialties: Commercial Director · VP Commercial · Digital Director · P&L Ownership · GTM Strategy · Consumer Tech · Marketplaces · Subscription Platforms · AI Strategy · AI-Enabled Commerce