Thom Armstrong
Head of Global Accounts, Shopify | Revenue, GTM & Solutions Leader
ShopifyRevenue and GTM leader with 20 years of experience at the forefront of Commerce, Content, and Payments technology. A key contributor and leader for industry pioneers such as ATG (acquired by Oracle) and Demandware (acquired by Salesforce).
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My deep technical knowledge, combined with a strong track record of delivering value to my customers, has built an impressive network of industry leaders across the commerce landscape. I constantly analyze market trends and possess an innate curiosity. Refusing to be content with the status quo, I've continually challenged myself by taking on new roles and responsibilities, gaining respect from peers, and the confidence to lead by example.
GTM Index
- SHOPIFYJOB
- Head of Global Accounts9M
Head of Global Accounts
Shopify
I oversee a team of seasoned Account Executives across Europe and North America, partnering with strategic, enterprise brands and retailers.
- COMMERCEJOB
- VP, Enterprise1Y 8M
Vice President, Enterprise
Commerce
As Vice President, Enterprise at Commerce, I have the pleasure of leading our Enterprise Sales team. Which includes: Key Account Directors – A team of seasoned professionals focused on delivering the full portfolio of Commerce solutions (BigCommerce, Feedonomics, and Makeswift) to the world’s leading brands, retailers, manufacturers, and distributors. B2B Account Directors – Our B2B experts who bring our award-winning B2B capabilities to manufacturers and distributors aiming to modernize and digitize their sales channels. B2C Account Directors – Our B2C experts who empower brands and retailers to thrive with BigCommerce’s open and flexible commerce platform, enabling them to grow on thei…
- STYLITICSJOB
- SVP Sales & GTM1Y 11M
SVP Sales & GTM
Stylitics
As SVP Sales & GTM, I lead the new business and GTM functions for Stylitics. This included owning the revenue number for new business, building a world-class Partnerships team, and creating thought leadership and awareness via Product Marketing. Stylitics has developed an innovative approach to digital outfitting/bundling (aka “Shop The Look/Shop the Room”) - you can find Stylitics powered outfits and bundles across customer experiences (on site, email, social, in store) for leading brands and retailers such as Abercrombie, J. Crew, Dick’s Sporting Goods, Kohl’s, Bloomingdales, West Elm, Crate & Barrel and Revolve. These digital outfits/looks create contextualized shopping experiences for…
- FASTJOB
- EVP, GTM11M
EVP, GTM
Fast
As EVP, GTM at Fast I lead the Product Marketing, GTM Strategy, Demand Gen, Solutions Consulting and Solutions Delivery teams. Simply put - we craft the GTM narrative, build awareness and pipeline, achieve tech wins and get customers live...Fast.
- AMPLIENCEJOB
- VP, Solutions1Y 1M
Vice President, Solutions
Amplience
As Vice President, Solutions, I was responsible for creating and executing go-to-market solutions for Amplience’s Content for Commerce Solutions. This includes running the Solutions Engineering, Solution Architect, and Product Marketing Teams.
- Dir, Strategic Accounts1Y 6M
Director, Strategic Accounts
Amplience
Leading go to market activities for Amplience's Headless CMS across North America.
- SALESFORCEJOB
- Regional VP, Enterprise Sa…1Y 1M
Regional Vice President, Enterprise Sales
Salesforce
FY 18 - Regional Vice President for NYC Region. Lead a team of 8 Account Executives to close new business in New York Metropolitan Area. 200% Quota Attainment. FY 19 - Regional Vice President for AMER leading a team of 2 RVPs and 14 AEs across Health and Life Sciences, EBU GEOs and Canada.
- Strategic Account Mgr5M
Strategic Account Manager
Salesforce
Leading North America Sales efforts for Salesforce Commerce Cloud Store - our comprehensive point-of-sale and store operations solution delivered seamlessly through the cloud.
- DEMANDWAREJOB
- Dir, Strategic Accounts2Y 5M
Director, Strategic Accounts
Demandware
As Director, Strategic Accounts I am responsible for continuing Demandware's momentum in the Large Enterprise space. I'm working with Tier-1 Retailers to help them move from legacy, enterprise software to an agile cloud-based solution. President's Club Qualifier 2014 and 2016 for Sales Excellence. Demandware was acquired by Salesforce in July of 2016.
- Account Executive2Y
Account Executive
Demandware
As Account Executive, I was responsible for 75 named accounts in the New York region. I was responsible for leading all sales activities to help expand Demandware's cloud solution to New York based retailers. President's Club Qualifier 2013 for Sales Excellence as Worldwide Sales MVP.
- Sales Eng1Y 6M
Sales Engineer
Demandware
As Sales Engineer, I was responsible for supporting all pre-sales activities for the East region of North America. I lead all pre-sales technical discussions including: Architecture Discussions, Demonstrations, Scoping Sessions and RFP responses. Presidents Club Qualifier 2011 - Sales Engineer of the Year.
- ATG - ART TECHNOLOGY GROUPJOB
- Solutions Eng3Y
Solutions Engineer
ATG - Art Technology Group
- AUTONOMY, A HP COMPANYJOB
- Consultant/Project Mgr2Y
Consultant/Project Manager
Autonomy, a HP company
- NUANCE COMMUNICATIONSJOB
- Sales Eng1Y 9M
Sales Engineer
Nuance Communications
- Job: Shopify — Head of Global Accounts · 2026-01 – present · 7 mo — I oversee a team of seasoned Account Executives across Europe and North America, partnering with strategic, enterprise brands and retailers.
- Job: Commerce — Vice President, Enterprise · 2024-05 – 2026-01 · 1y 8mo — As Vice President, Enterprise at Commerce, I have the pleasure of leading our Enterprise Sales team. Which includes: Key Account Directors – A team of seasoned professionals focused on delivering the full portfolio of Commerce solutions (BigCommerce, Feedonomics, and Makeswift) to the world’s leading brands, retailers, manufacturers, and distributors. B2B Account Directors – Our B2B experts who bring our award-winning B2B capabilities to manufacturers and distributors aiming to modernize and digitize their sales channels. B2C Account Directors – Our B2C experts who empower brands and retailers to thrive with BigCommerce’s open and flexible commerce platform, enabling them to grow on thei…
- Job: Stylitics — SVP Sales & GTM · 2022-05 – 2024-04 · 1y 11mo — As SVP Sales & GTM, I lead the new business and GTM functions for Stylitics. This included owning the revenue number for new business, building a world-class Partnerships team, and creating thought leadership and awareness via Product Marketing. Stylitics has developed an innovative approach to digital outfitting/bundling (aka “Shop The Look/Shop the Room”) - you can find Stylitics powered outfits and bundles across customer experiences (on site, email, social, in store) for leading brands and retailers such as Abercrombie, J. Crew, Dick’s Sporting Goods, Kohl’s, Bloomingdales, West Elm, Crate & Barrel and Revolve. These digital outfits/looks create contextualized shopping experiences for…
- Job: Fast — EVP, GTM · 2021-05 – 2022-04 · 11 mo — As EVP, GTM at Fast I lead the Product Marketing, GTM Strategy, Demand Gen, Solutions Consulting and Solutions Delivery teams. Simply put - we craft the GTM narrative, build awareness and pipeline, achieve tech wins and get customers live...Fast.
- Job: Amplience — Vice President, Solutions · 2020-04 – 2021-05 · 1y 1mo — As Vice President, Solutions, I was responsible for creating and executing go-to-market solutions for Amplience’s Content for Commerce Solutions. This includes running the Solutions Engineering, Solution Architect, and Product Marketing Teams.
- Job: Amplience — Director, Strategic Accounts · 2018-10 – 2020-04 · 1y 6mo — Leading go to market activities for Amplience's Headless CMS across North America.
- Job: Salesforce — Regional Vice President, Enterprise Sales · 2017-02 – 2018-03 · 1y 1mo — FY 18 - Regional Vice President for NYC Region. Lead a team of 8 Account Executives to close new business in New York Metropolitan Area. 200% Quota Attainment. FY 19 - Regional Vice President for AMER leading a team of 2 RVPs and 14 AEs across Health and Life Sciences, EBU GEOs and Canada.
- Job: Salesforce — Strategic Account Manager · 2016-09 – 2017-02 · 5 mo — Leading North America Sales efforts for Salesforce Commerce Cloud Store - our comprehensive point-of-sale and store operations solution delivered seamlessly through the cloud.
- Job: Demandware — Director, Strategic Accounts · 2014-04 – 2016-09 · 2y 5mo — As Director, Strategic Accounts I am responsible for continuing Demandware's momentum in the Large Enterprise space. I'm working with Tier-1 Retailers to help them move from legacy, enterprise software to an agile cloud-based solution. President's Club Qualifier 2014 and 2016 for Sales Excellence. Demandware was acquired by Salesforce in July of 2016.
- Job: Demandware — Account Executive · 2012-04 – 2014-04 · 2y — As Account Executive, I was responsible for 75 named accounts in the New York region. I was responsible for leading all sales activities to help expand Demandware's cloud solution to New York based retailers. President's Club Qualifier 2013 for Sales Excellence as Worldwide Sales MVP.
- Job: Demandware — Sales Engineer · 2010-10 – 2012-04 · 1y 6mo — As Sales Engineer, I was responsible for supporting all pre-sales activities for the East region of North America. I lead all pre-sales technical discussions including: Architecture Discussions, Demonstrations, Scoping Sessions and RFP responses. Presidents Club Qualifier 2011 - Sales Engineer of the Year.
- Job: ATG - Art Technology Group — Solutions Engineer · 2007 – 2010-01 · 3y
- Job: Autonomy, a HP company — Consultant/Project Manager · 2005-05 – 2007-05 · 2y
- Job: Nuance Communications — Sales Engineer · 2003-08 – 2005-05 · 1y 9mo
- School: Georgia Institute of Technology — BS Computer Science, Computer Science
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