Matt Simmons
Sales Enablement Manager | Revenue Operations & CRM Optimisation | Behavioural Change | Speaker | Pineapple on Pizza Defender
Sales has an image Too often it becomes about activity for the sake of activity instead of solving genuine business problems.
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That creates noise, inconsistent pipelines and forecasting that feels more like optimism than My background is in sales enablement, training and revenue operations, helping B2B organisations create clearer, more structured ways of Over the last 13 years in sales and 6 years in enablement, coaching and consulting, I’ve worked across SaaS, finance, legal and technology environments supporting teams with:• Sales enablement and onboarding• GTM and proposition launches• Sales process design and CRM adoption• Discovery and qualification frameworks• Pipeline visibility and forecasting• Manager coaching and reinforcement• AI enabled sales workflows and productivityI’m focused on how enablement, operations and behavioural change work together to improve sales performance. The strongest sales organisations usually aren’t the noisiest. They succeed through consistent execution, effective coaching, reliable data and teams that can clearly communicate customer Currently working as a GTM Enablement Specialist at BT Group, supporting sales readiness, proposition enablement and adoption across customer facing Also, pineapple absolutely belongs on pizza.
GTM Index
- BTJOB
- Sales & GTM Enablement Spe…3M
Sales & GTM Enablement Specialist
BT
Supporting sales teams across BT Business through proposition enablement, onboarding, launch readiness and sales process support. Working with Sales, Product, Marketing, Operations and Learning teams to develop enablement content, sales resources and training materials that support consistent ways of working and improve readiness across customer facing teams. Responsibilities include: • Supporting proposition and product launches across sales channels • Creating and maintaining sales playbooks, battlecards and enablement materials • Supporting onboarding and ongoing sales capability development • Delivering and supporting sales training initiatives to improve confidence, product knowledge…
- SALES GEEK MANCHESTERJOB
- Sales Enablement & Trainin…1Y 2M
Sales Enablement & Training Manager
Sales Geek Manchester
I design and implement structured sales enablement programmes for B2B organisations, aligning CRM, process and behavioural adoption to create more consistent revenue performance. My work spans sales process architecture, CRM optimisation and embedding structured frameworks that improve how teams qualify, forecast and close. Revenue & Process Architecture • Redesigned CRM workflows and sales tech stack for a B2B organisation, improving stage clarity and reporting visibility • Rebuilt pipeline structures and defined exit criteria to strengthen forecasting consistency • Standardised qualification frameworks across M&A and professional services teams • Designed multi channel outbound cadence…
- MERCURY HAMPTONJOB
- Sales Coach & Mentor1Y 2M
Sales Coach & Mentor | Sales Trainer | Sales Transformation Lead
Mercury Hampton
As a Sales Performance Coach & Trainer at Mercury Hampton, a global talent consultancy specialising in engineering, manufacturing, and infrastructure sectors, I lead initiatives aimed at transforming sales teams and driving sustainable growth for our clients. Key Responsibilities: Sales Coaching & Mentorship: Provide personalised coaching to sales professionals, enhancing their consultative selling skills and fostering a culture of continuous improvement. Onboarding Programme Development: Design and implement bespoke onboarding strategies that accelerate new hires' integration and performance. Training Programme Delivery: Facilitate engaging training sessions aligned with organisational…
- INKTHREADABLEJOB
- Head of BD1Y 7M
Head of Business Development
Inkthreadable
As Head of Business Development at Inkthreadable, I’m focused on crafting and executing strategies that drive growth, foster client relationships, and position the company for long-term success. Key achievements include: Strategic Growth Initiatives: Built sales and marketing strategies from the ground up, targeting unique Ideal Customer Profiles (ICPs), which led to a 17% increase in client acquisition. Client Retention & Growth: Mentored and coached the Account Management team on best practices, resulting in improved client retention rates and a 23% growth in key accounts. Seamless Product Launches: Developed training and marketing materials for the successful launch of new products an…
- Sales Leadership & Mktg Co…6M
Sales Leadership & Marketing Consultant
Inkthreadable
- BIG PRESENCEJOB
- Strategy Dir6M
Strategy Director
Big Presence
As Strategy Director at Big Presence, I focused on scaling the business, building high-performing teams, and creating new revenue streams. In just six months, I delivered transformative results, including: Scaling Revenue: Doubled the company’s monthly turnover within three months by refining lead generation strategies and building scalable systems. Building a High-Performing Team: Developed and led a team of Lead Generation experts, coaching staff across multiple countries to achieve exceptional results and foster collaboration. Launching a Training & Consulting Arm: Established a new consulting division of the business, working directly with clients to design and implement sales strategi…
- BARCLAYCARDJOB
- Head Sales Trainer & Coach10M
Head Sales Trainer & Coach
Barclaycard
In this role, I transformed the way Barclaycard approached sales training and coaching, building strategies and processes from the ground up to deliver real, measurable improvements for the business. My key achievements included: Revolutionising Onboarding: I slashed ramp-up time for new hires by 33% by creating a fresh, streamlined onboarding programme. This included building out virtual learning resources that made training accessible and scalable across the team. Empowering Sales Teams: Designed and delivered training programmes for a team of 100+ sales professionals, with a focus on actionable insights and tailored content to help them hit (and exceed) their targets. Leveraging Technol…
- SALES GEEKJOB
- Digital & Training Geek2Y 1M
Digital & Training Geek
Sales Geek
At Sales Geek, I combined my passion for sales strategy, training, and technology to deliver innovative solutions that empowered businesses and salespeople to thrive. My role spanned a range of responsibilities, from hands-on coaching to developing cutting-edge digital products. Key highlights include: Transformative Training Programmes: Designed and delivered impactful training for over 600 sales professionals across diverse industries, both in-person and virtually, incorporating methodologies such as MEDDPICC, Challenger, SPIN, and Sandler. Innovating with Technology: Led the creation of the Sales Geek App, a groundbreaking tool for learners and managers to access on-demand coaching and…
- FULFILMENTCROWDJOB
- BD Mgr1Y 8M
Business Development Manager
fulfilmentcrowd
As Business Development Manager at Fulfilmentcrowd, I played a key role in driving growth, streamlining processes, and expanding the business both domestically and internationally. My responsibilities and achievements included: Building a Strong Sales Process: Worked alongside the Sales and Marketing Director to design and implement a robust sales process that improved efficiency and lead conversion rates. Inbound & Outbound Sales: Qualified and converted inbound leads while also conducting targeted outbound prospecting to secure enquiries and negotiate deals with enterprise-level clients. International Expansion: Drove international growth by leveraging and expanding the company’s partn…
- EPSL EDUCATIONAL PRINTINGJOB
- Account Mgr2Y 1M
Account Manager
EPSL Educational Printing
EPSL is a market leader in printing for the education sector, providing bespoke and cost effective solutions to schools who are requiring large numbers of textbooks. In this role my duties include; Reconnecting with lost clients and to regain their business Generate new business Manage my Accounts Be the face of the company in all PR/Social media requirments Take orders and queries over the phone Process orders for production
- PIGGYPOWER BATTERIESJOB
- Sales Executive7M
Sales Executive
PiggyPower Batteries
In this role I prospected for new business, by cold calling and cold emailing in an attempt to sell the new line of High Quality LED's. I produced content for the website to increase the PiggyPower name on Google Rankings. Another one of my responsibilties was to take calls form customers and process orders as well as keeping the companies social media up to date.
- Job: BT — Sales & GTM Enablement Specialist · 2026-05 – present — Supporting sales teams across BT Business through proposition enablement, onboarding, launch readiness and sales process support. Working with Sales, Product, Marketing, Operations and Learning teams to develop enablement content, sales resources and training materials that support consistent ways of working and improve readiness across customer facing teams. Responsibilities include: • Supporting proposition and product launches across sales channels • Creating and maintaining sales playbooks, battlecards and enablement materials • Supporting onboarding and ongoing sales capability development • Delivering and supporting sales training initiatives to improve confidence, product knowledge…
- Job: Sales Geek Manchester — Sales Enablement & Training Manager · 2025-02 – 2026-04 — I design and implement structured sales enablement programmes for B2B organisations, aligning CRM, process and behavioural adoption to create more consistent revenue performance. My work spans sales process architecture, CRM optimisation and embedding structured frameworks that improve how teams qualify, forecast and close. Revenue & Process Architecture • Redesigned CRM workflows and sales tech stack for a B2B organisation, improving stage clarity and reporting visibility • Rebuilt pipeline structures and defined exit criteria to strengthen forecasting consistency • Standardised qualification frameworks across M&A and professional services teams • Designed multi channel outbound cadence…
- Job: Mercury Hampton — Sales Coach & Mentor | Sales Trainer | Sales Transformation Lead · 2025-02 – 2026-04 — As a Sales Performance Coach & Trainer at Mercury Hampton, a global talent consultancy specialising in engineering, manufacturing, and infrastructure sectors, I lead initiatives aimed at transforming sales teams and driving sustainable growth for our clients. Key Responsibilities: Sales Coaching & Mentorship: Provide personalised coaching to sales professionals, enhancing their consultative selling skills and fostering a culture of continuous improvement. Onboarding Programme Development: Design and implement bespoke onboarding strategies that accelerate new hires' integration and performance. Training Programme Delivery: Facilitate engaging training sessions aligned with organisational…
- Job: Inkthreadable — Head of Business Development · 2023-07 – 2025-02 — As Head of Business Development at Inkthreadable, I’m focused on crafting and executing strategies that drive growth, foster client relationships, and position the company for long-term success. Key achievements include: Strategic Growth Initiatives: Built sales and marketing strategies from the ground up, targeting unique Ideal Customer Profiles (ICPs), which led to a 17% increase in client acquisition. Client Retention & Growth: Mentored and coached the Account Management team on best practices, resulting in improved client retention rates and a 23% growth in key accounts. Seamless Product Launches: Developed training and marketing materials for the successful launch of new products an…
- Job: Inkthreadable — Sales Leadership & Marketing Consultant · 2023-01 – 2023-07
- Job: Big Presence — Strategy Director · 2023-01 – 2023-07 — As Strategy Director at Big Presence, I focused on scaling the business, building high-performing teams, and creating new revenue streams. In just six months, I delivered transformative results, including: Scaling Revenue: Doubled the company’s monthly turnover within three months by refining lead generation strategies and building scalable systems. Building a High-Performing Team: Developed and led a team of Lead Generation experts, coaching staff across multiple countries to achieve exceptional results and foster collaboration. Launching a Training & Consulting Arm: Established a new consulting division of the business, working directly with clients to design and implement sales strategi…
- Job: Barclaycard — Head Sales Trainer & Coach · 2022-03 – 2023-01 — In this role, I transformed the way Barclaycard approached sales training and coaching, building strategies and processes from the ground up to deliver real, measurable improvements for the business. My key achievements included: Revolutionising Onboarding: I slashed ramp-up time for new hires by 33% by creating a fresh, streamlined onboarding programme. This included building out virtual learning resources that made training accessible and scalable across the team. Empowering Sales Teams: Designed and delivered training programmes for a team of 100+ sales professionals, with a focus on actionable insights and tailored content to help them hit (and exceed) their targets. Leveraging Technol…
- Job: Sales Geek — Digital & Training Geek · 2020-02 – 2022-03 — At Sales Geek, I combined my passion for sales strategy, training, and technology to deliver innovative solutions that empowered businesses and salespeople to thrive. My role spanned a range of responsibilities, from hands-on coaching to developing cutting-edge digital products. Key highlights include: Transformative Training Programmes: Designed and delivered impactful training for over 600 sales professionals across diverse industries, both in-person and virtually, incorporating methodologies such as MEDDPICC, Challenger, SPIN, and Sandler. Innovating with Technology: Led the creation of the Sales Geek App, a groundbreaking tool for learners and managers to access on-demand coaching and…
- Job: fulfilmentcrowd — Business Development Manager · 2018-06 – 2020-02 — As Business Development Manager at Fulfilmentcrowd, I played a key role in driving growth, streamlining processes, and expanding the business both domestically and internationally. My responsibilities and achievements included: Building a Strong Sales Process: Worked alongside the Sales and Marketing Director to design and implement a robust sales process that improved efficiency and lead conversion rates. Inbound & Outbound Sales: Qualified and converted inbound leads while also conducting targeted outbound prospecting to secure enquiries and negotiate deals with enterprise-level clients. International Expansion: Drove international growth by leveraging and expanding the company’s partn…
- Job: EPSL Educational Printing — Account Manager · 2016-05 – 2018-06 — EPSL is a market leader in printing for the education sector, providing bespoke and cost effective solutions to schools who are requiring large numbers of textbooks. In this role my duties include; Reconnecting with lost clients and to regain their business Generate new business Manage my Accounts Be the face of the company in all PR/Social media requirments Take orders and queries over the phone Process orders for production
- Job: PiggyPower Batteries — Sales Executive · 2015-09 – 2016-04 — In this role I prospected for new business, by cold calling and cold emailing in an attempt to sell the new line of High Quality LED's. I produced content for the website to increase the PiggyPower name on Google Rankings. Another one of my responsibilties was to take calls form customers and process orders as well as keeping the companies social media up to date.
- School: University of Kent — Bachelor of Arts (B.A.), Drama and Theatre Studies
- School: AMTD — Diploma of Education, Education and Training
- School: Salford City College, Pendleton — Btec Extended Diploma, Drama and Dramatics/Theatre Arts, General
Skills
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