Sonny Driscoll

Founder at Apex AI | Attio Expert | CRM, Data and AI Systems

Cardiff, Wales, United Kingdom3.7k followers

Apex AI

ex-BTex-Cubed

APEX AI is a technical GTM partner, building sales infrastructure and modern lead generation systems for B2B sales and hiring teams.
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We also build custom AI systems, automated workflows and AI Operating Systems specific to the requirements of businesses and founders across sectors. I have over ten years of experience in software engineering, data science, and solutions engineering across global organisations, innovation-driven bodies, fintech, and SaaS. I bring that technical depth to every project, helping businesses use the latest technology to eliminate manual tasks and scale revenue without increasing headcount.

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GTM Index

UPWORKJOB
1. Expert-Vetted GTM Eng & AI…
  2Y 7M
APEX AIJOB
1. Founder
  1Y 10M
CLAY BOOTCAMPJOB
1. Elite Clay Training Program
  4M
CUBEDJOB
1. Solutions Eng
  2Y 10M
CARDIFF METROPOLITAN UNIVERSITYSCHOOL
1. Master of Philosophy - MPh…
  4Y 6M
2. Bsc Computing with honours…
  4Y 11M
WE ARE APEXJOB
1. Software Eng
  2Y 5M
CONFUSED.COMJOB
1. Data Eng
  8M
INNOVATE UKJOB
1. KTP Associate - Research &…
  2Y
YARDJOB
1. Software Eng
  2Y
BTJOB
1. Big Data Analytics Softwar…
  1Y 3M
2. Graduate Program
  1Y 3M
CARDIFF METROPOLITAN UNIVERSITYJOB
1. University Student
  4Y
CARDIFF AND VALE COLLEGESCHOOL
1. BTEC National Diploma IT P…
  1Y 11M

Job: BT — Big Data Analytics Software Engineer · 2017-09 – 2018-12 · 1y 3mo — -Python -SQL -Tableau -OBIEE
Job: BT — Graduate Program · 2017-09 – 2018-12 · 1y 3mo
Job: Cubed — Solutions Engineer · 2022-01 – 2024-11 · 2y 10mo — Specialised in helping businesses unlock value from their marketing channel data. Partnered directly with clients to scope requirements, design tailored solutions, and integrate attribution data with external sources to give a complete picture of marketing performance. Built custom datasets and pipelines in Python and MySQL, ensuring accurate reporting and actionable insights across multi-channel campaigns. Delivered API integrations with leading analytics and attribution platforms, enabling clients to better measure ROI and optimise spend. Worked closely with the sales manager in a pre-sales engineering capacity, mapping client needs to technical solutions, running tailored demos, and su…
Job: Clay Bootcamp — Elite Clay Training Program · 2025-05 – 2025-09 · 4 mo — - Mastering Clay with bespoke 1:1 training and tailored mentorship. - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization. - Exclusive networking with top agency CEOs, a high-impact alumni network, and working on tested strategies to grow a profitable agency.
Job: Upwork — Expert-Vetted GTM Engineer & AI/Data Specialist · 2024-03 – present · 2y 5mo — Expert-Vetted freelancer (top 1% of talent on Upwork), working with enterprise clients on GTM engineering, AI, data automation, and RevOps infrastructure.
Job: We Are Apex — Software Engineer · 2021-09 – 2024-02 · 2y 5mo — Built and scaled a Shopify development agency serving E-commerce and DTC brands. Delivered custom technical solutions that improved client conversion rates and operational efficiency. This experience building client-facing technical solutions and scaling through systems directly informed my current work architecting GTM systems.
Job: Confused.com — Data Engineer · 2021-01 – 2021-09 · 8 mo — Engineered and maintained scalable data pipelines that powered the company’s marketing analytics and reporting. Partnered with the marketing function to ensure campaign performance data was accurate, timely, and actionable. + Designed and implemented streaming data pipelines in Databricks using PySpark, enabling near real-time ingestion and processing of marketing channel data. + Automated and optimised workflows in Azure Data Factory, consolidating campaign data from multiple sources into a unified dataset for reporting. + Leveraged Python and SQL for data transformation, validation, and analysis, improving data quality and reliability for the marketing team. + Streamlined deployment p…
Job: Innovate UK — KTP Associate - Research & Innovation for Data Science · 2018-12 – 2020-12 · 2y — Completed a 2 year Knowledge Transfer Partnership with Innovate UK and Cardiff Metropolitan University, delivering a solution for Yard Digital. The R&D project focused on creating and integrating additional functionality and Data Models, with an existing Marketing Attribution Platform (Cubed).
Job: Cardiff Metropolitan University — University Student · 2013-09 – 2017-09 · 4y — Studied Computer Science BSc, achieving a 1st Class Degree and being named 'Computing Student of The Year' at Graduation.
Job: Yard — Software Engineer · 2018-12 – 2020-12 · 2y — Building the SEO product suite and new features for the Cubed Marketing Attribution SaaS, which I researched and developed as part of my KTP. -Python -SQL -Machine Learning
Job: Apex AI — Founder · 2024-12 – present · 1y 8mo — Apex AI builds AI-powered GTM systems that generate predictable pipeline and automate operational work. We partner with B2B businesses to replace manual outbound, CRM chaos, and repetitive sales work with intelligent, automated systems that drive measurable revenue growth.
School: Cardiff Metropolitan University — Bsc Computing with honours, Computer Science · 2013 – 2017
School: Cardiff Metropolitan University — Master of Philosophy - MPhil, Data Science · 2020 – 2024-07
School: Cardiff and Vale College — BTEC National Diploma IT Practitioners, Computing · 2012 – 2013

Skills

ClayautomationGTMGo-to-Market StrategyRevOpsMarketing AnalyticsTechnical Solution DesignVoice AIShopifyNew Business DevelopmentApplication Programming Interfaces (API)MySQLJavaScriptArtificial Intelligence (AI)Retrieval-Augmented Generation (RAG)Large Language Models (LLM)SaaSSalesAccount ManagementManagement

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Sonny Driscoll

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