Songie S.
E-commerce (KR local & Cross-border) │ Business Development │ Strategic Partnership │ Payment & Government Partnership | Project Management
ex-ShopeeAn experienced senior manager with 10 years + experience in Cross-border (KR/JP to SEA/TW/LATAM) and KR domestic ecommerce platforms.
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My expertise is in problem-solving, strategic/ analytical thinking, planning and executing multiple projects with cross-functional stakeholders, and people (team) management. * Have experiences of 2+ yrs PMO (Project Management office), 4+ yrs Business Development, and 3+ yrs Account Management role with strong track records in (cross-border) e commerce industry * Have a strong problem-solving and analytical skills, and make things happen by pushing past limits * Have a strong ability to adapt fast-paced environment and ambiguity * Set up 2+ teams from the scratch with the strategic approach, and manage 20+ multinational members in different locations (Korea and Japan)
GTM Index
- AIRWALLEXJOB
- Team lead, GTM Partnership…2M
Team lead, GTM Partnership Team
Airwallex
Building the partnerships with various types of cross border enablers (ie.Corpsec, Ecommerce enabler, Gov’t agencies/associations) who are supporting Korean SMEs Partnership Inquiry: songie.song@airwallex.com
- SHOPEEJOB
- Senior Lead - KR/JP projec…1Y 2M
Senior Lead - KR/JP projects & Seller Management Teams
Shopee
•Partnered with GM and C-level executives on strategic decisions, while managing key strategic brands across markets and benchmarking competitors to protect and grow Shopee KR’s share of business • Led KR/JP Projects Team and four seller management teams, bridging platform direction with local business strategies • Collaborated cross-functionally and internationally (product, operations, local market teams) to design and execute programs for strategic sellers, achieving 2x stronger campaign performance and 130% target attainment • Oversaw monthly forecasting and budgeting to secure sustainable long-term business growth
- Team lead (Mgr)- Japan Cro…3Y 3M
Team lead (Manager)- Japan Crossborder Business Development
Shopee
- Set up the a team from the scratch with the strategic approach - Manage 5+ multi-national team members from juniors to seniors - Lead generation with proven track records through strategic approach based on the market intelligence - Lead cross-teams projects to generate revenue and increase profit
- Team lead - Business Devel…1Y 7M
Team lead - Business Developement KR/JP
Shopee
• Directed acquisition and incubation teams of Korea and Japan cross-border teams, designing and rollout out marketing mix strategies across the full seller journey from onboarding to sustained growth • Build campaigns that balanced internal advertising priorities with sellers realities, taking aggressive yet appropriate approach that delivered KR +158% YoY, and JP + 555% YoY new seller growth
- Team lead (Mgr)- KR/ JP Pr…2Y
Team lead (Manager)- KR/ JP Project Management Office
Shopee
- Set up a team from the scratch and manage 5+ team members - Conduct market/ competitor intelligence for the commercial growth of the new/existing business model, and design/ roll out the planning - Conduct cross team projects in commercial and operational growth
- Assistant Mgr- Korea Cross…2Y 1M
Assistant Manager- Korea Crossborder Business Development Team
Shopee
•Partnership Management& Development •Government Institution Relationship •Service Provider Network Development : Payment, Logistics, Marketing, ERP etc •New business Model Development •API Integration - KR Local Platform •KR Local Marketplace& Brand Owner Consultation
- TMONJOB
- Fashion Category Account Mgr3Y 2M
Fashion Category Account Manager
TMON
•Increased gross sales of Brand Fashion Category over 40% YoY •Executed different types of strategies for over 90 sellers to exceed goals, growing by 15% on average •Managed promotion schedules for all sizes sellers to increase gross sales and monitored growth data, resulting in $13.2M for a year •Analyzed customer data and oversaw sales trend of 10 large accounts with Business Intelligence •Found unrecognized opportunities through data and discovered new sellers to increase market share •Aided 1% large retail sellers to use a new business which is an open-market with API and generated profits •Supported a new project, an open-market with API with internal project managers, IT developers, a…
- Job: Shopee — Team lead (Manager)- KR/ JP Project Management Office · 2021-04 – 2023-04 — - Set up a team from the scratch and manage 5+ team members - Conduct market/ competitor intelligence for the commercial growth of the new/existing business model, and design/ roll out the planning - Conduct cross team projects in commercial and operational growth
- Job: Shopee — Assistant Manager- Korea Crossborder Business Development Team · 2019-03 – 2021-04 — •Partnership Management& Development •Government Institution Relationship •Service Provider Network Development : Payment, Logistics, Marketing, ERP etc •New business Model Development •API Integration - KR Local Platform •KR Local Marketplace& Brand Owner Consultation
- Job: Shopee — Senior Lead - KR/JP projects & Seller Management Teams · 2024-11 – 2026-01 — •Partnered with GM and C-level executives on strategic decisions, while managing key strategic brands across markets and benchmarking competitors to protect and grow Shopee KR’s share of business • Led KR/JP Projects Team and four seller management teams, bridging platform direction with local business strategies • Collaborated cross-functionally and internationally (product, operations, local market teams) to design and execute programs for strategic sellers, achieving 2x stronger campaign performance and 130% target attainment • Oversaw monthly forecasting and budgeting to secure sustainable long-term business growth
- Job: Shopee — Team lead (Manager)- Japan Crossborder Business Development · 2021-10 – 2025-01 — - Set up the a team from the scratch with the strategic approach - Manage 5+ multi-national team members from juniors to seniors - Lead generation with proven track records through strategic approach based on the market intelligence - Lead cross-teams projects to generate revenue and increase profit
- Job: Shopee — Team lead - Business Developement KR/JP · 2023-04 – 2024-11 — • Directed acquisition and incubation teams of Korea and Japan cross-border teams, designing and rollout out marketing mix strategies across the full seller journey from onboarding to sustained growth • Build campaigns that balanced internal advertising priorities with sellers realities, taking aggressive yet appropriate approach that delivered KR +158% YoY, and JP + 555% YoY new seller growth
- Job: Airwallex — Team lead, GTM Partnership Team · 2026-06 – present — Building the partnerships with various types of cross border enablers (ie.Corpsec, Ecommerce enabler, Gov’t agencies/associations) who are supporting Korean SMEs Partnership Inquiry: songie.song@airwallex.com
- Job: TMON — Fashion Category Account Manager · 2016-01 – 2019-03 — •Increased gross sales of Brand Fashion Category over 40% YoY •Executed different types of strategies for over 90 sellers to exceed goals, growing by 15% on average •Managed promotion schedules for all sizes sellers to increase gross sales and monitored growth data, resulting in $13.2M for a year •Analyzed customer data and oversaw sales trend of 10 large accounts with Business Intelligence •Found unrecognized opportunities through data and discovered new sellers to increase market share •Aided 1% large retail sellers to use a new business which is an open-market with API and generated profits •Supported a new project, an open-market with API with internal project managers, IT developers, a…
- School: Kyung Hee University 경희대학교 — 학사, 의류디자인
- School: University of Guelph
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