Shairy Hamzah
Building and transforming Hupo into an AI-native workforce!
ex-OptimalLaying the foundations for Hupo's sales motion one block at a time. Always up to chat over coffee (or virtual) so I can take my mind off work and destress once in a while.
GTM Index
- HUPOJOB
- Sales Operations Lead3M
Sales Operations Lead
Hupo
In charge of establishing systems for the organisation’s sales motion across the entire customer journey; from discovery to closing to retention. Starting with a blank canvas, I’m here to build the sales infrastructure and define a repeatable process to shorten the sales cycle, and increase the team’s effectiveness by implementing tools and introducing AI to our workflows.
- OPTIMALJOB
- Global SDR Lead6M
Global SDR Lead
Optimal
Still doing the same things as I did, just on a global scale rather than a specific region - more coffees and more caffeine! And also an expanded job scope where I collaborate closer with marketing, sales, customer success and customer support to optimise opportunity-making processes/activities for net new business, renewals and account expansion. Covering both inbound and outbound activities. What's great about this new role is that I get to be flexible with my working hours. Some days I work evenings to align with the EU/US timezone, and other days I work during the day to align with APAC.
- Sales Development Represen…7M
Sales Development Representative, APAC
Optimal
Helping UX, Design and Product teams get more time back in their day by cutting down time taken to get from concept to real user feedback and insight. Spearheading growth in APAC and ME. Aggressively connecting with the community and overdosing on caffeine in my coffee chats. Optimal is a UX research platform offering tools like card sorting, tree testing, first-click testing, qualitative insights and prototype testing. It helps teams understand user behavior to design and validate better digital experiences through data-driven insights.
- PACER AGENCYJOB
- GTM Eng3M
GTM Engineer
Pacer Agency
Brought in to set up and scale a go-to-market motion in the region for SaaS client in the healthcare space. Deployed a custom CRM built on Notion tailored to the local team’s processes which tracked activities and introduced automated outreach activities. Managed a team of 5 SDRs to optimise daily activities which included prospecting and cold calling. Ran weekly feedback sessions to highlight learnings and focus on upskilling.
- BRANDWATCHJOB
- Sales Development Represen…1Y
Sales Development Representative, APAC - Social Media & Consumer Insights
Brandwatch
Dedicated to helping businesses align with the power of social media and consumer research to drive their success. Brandwatch, a leader in the industry, offers a unified software solution that empowers leaders and digital teams to achieve success.
- PARTIPOSTJOB
- BD Executive6M
Business Development Executive
Partipost
Acquired, retained and managed relationships with clients for influencer marketing services. Placed an emphasis on local small to medium business to provide an avenue for local businesses to have a go at influencer marketing through Partipost's influencer marketing platform
- KOBEJOB
- Senior BD Executive, SEA11M
Senior Business Development Executive, SEA
Kobe
Proven track record of success in acquiring and retaining new clients across Southeast Asia. Managed relationships with clients throughout the project duration, and handled conceptualisation of media strategies for online digital campaigns. Consulted brands on solutions for their online campaigns and ensured that services delivered by influencers conformed to contractual agreements.
- SHOPEEJOB
- BD Executive10M
Business Development Executive
Shopee
Successfully acquired and grew ShopeePay's offline merchant network by covering the end-to-end merchant acquisition cycle from lead generation to onboarding and beyond. Developed and maintained a clear understanding of ShopeePay and its benefits to merchants, and used this knowledge to build and manage strong working relationships with them. Provided advice to business partners on how they could utilise ShopeePay features to grow and expand their businesses, and actively engaged with merchants to gain insight on their issues and feedback. Also took charge in the deployment of ShopeePay to new merchants, assisted in the deployment of marketing materials, and conducted regular checks on exist…
- Job: Hupo — Sales Operations Lead · 2026-05 – present · 3 mo — In charge of establishing systems for the organisation’s sales motion across the entire customer journey; from discovery to closing to retention. Starting with a blank canvas, I’m here to build the sales infrastructure and define a repeatable process to shorten the sales cycle, and increase the team’s effectiveness by implementing tools and introducing AI to our workflows.
- Job: Optimal — Global SDR Lead · 2025-11 – 2026-05 · 6 mo — Still doing the same things as I did, just on a global scale rather than a specific region - more coffees and more caffeine! And also an expanded job scope where I collaborate closer with marketing, sales, customer success and customer support to optimise opportunity-making processes/activities for net new business, renewals and account expansion. Covering both inbound and outbound activities. What's great about this new role is that I get to be flexible with my working hours. Some days I work evenings to align with the EU/US timezone, and other days I work during the day to align with APAC.
- Job: Optimal — Sales Development Representative, APAC · 2025-04 – 2025-11 · 7 mo — Helping UX, Design and Product teams get more time back in their day by cutting down time taken to get from concept to real user feedback and insight. Spearheading growth in APAC and ME. Aggressively connecting with the community and overdosing on caffeine in my coffee chats. Optimal is a UX research platform offering tools like card sorting, tree testing, first-click testing, qualitative insights and prototype testing. It helps teams understand user behavior to design and validate better digital experiences through data-driven insights.
- Job: Pacer Agency — GTM Engineer · 2025-12 – 2026-03 · 3 mo — Brought in to set up and scale a go-to-market motion in the region for SaaS client in the healthcare space. Deployed a custom CRM built on Notion tailored to the local team’s processes which tracked activities and introduced automated outreach activities. Managed a team of 5 SDRs to optimise daily activities which included prospecting and cold calling. Ran weekly feedback sessions to highlight learnings and focus on upskilling.
- Job: Brandwatch — Sales Development Representative, APAC - Social Media & Consumer Insights · 2024-03 – 2025-03 · 1y — Dedicated to helping businesses align with the power of social media and consumer research to drive their success. Brandwatch, a leader in the industry, offers a unified software solution that empowers leaders and digital teams to achieve success.
- Job: Partipost — Business Development Executive · 2023-08 – 2024-02 · 6 mo — Acquired, retained and managed relationships with clients for influencer marketing services. Placed an emphasis on local small to medium business to provide an avenue for local businesses to have a go at influencer marketing through Partipost's influencer marketing platform
- Job: Kobe — Senior Business Development Executive, SEA · 2022-07 – 2023-06 · 11 mo — Proven track record of success in acquiring and retaining new clients across Southeast Asia. Managed relationships with clients throughout the project duration, and handled conceptualisation of media strategies for online digital campaigns. Consulted brands on solutions for their online campaigns and ensured that services delivered by influencers conformed to contractual agreements.
- Job: Shopee — Business Development Executive · 2021-08 – 2022-06 · 10 mo — Successfully acquired and grew ShopeePay's offline merchant network by covering the end-to-end merchant acquisition cycle from lead generation to onboarding and beyond. Developed and maintained a clear understanding of ShopeePay and its benefits to merchants, and used this knowledge to build and manage strong working relationships with them. Provided advice to business partners on how they could utilise ShopeePay features to grow and expand their businesses, and actively engaged with merchants to gain insight on their issues and feedback. Also took charge in the deployment of ShopeePay to new merchants, assisted in the deployment of marketing materials, and conducted regular checks on exist…
- School: Northumbria University — Bachelor of Arts (Hons), Mass Communication with Pubic Relations · 2024
- School: Singapore Polytechnic — Diploma · 2019
Skills
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