Shivam Chhuneja
GTM Engineer | AI Governance & Security | Building AI Systems for Marketing & Revenue Ops | Writing About ML, Data Science & Engineering @ CodeByNight.dev
I'm a GTM Engineer working at the place where product marketing, AI systems, and data science actually overlap which is exactly the work I ship day to My background is a bit unusual.
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I have a degree in Electronics and Telecommunications Engineering, two master's degrees in International Business and Marketing and Data Science and ML (almost done), and 8+ years working with early and mid-stage startups across the US, India, and Southeast Asia. That combination means I can write the positioning doc and also build the pipeline that makes it I'm focused on AI security and governance, specifically on GTM strategy for enterprise buyers trying to figure out how to buy, deploy, and communicate around AI products responsibly. I think a lot about what it actually takes to bring a technical product to market when buyers are skeptical and the category is still being On the technical side I build AI agent workflows, outbound and inbound automation systems, and custom tools. I'm currently picking up Golang and Rust alongside already working in Python for a few years now. Golang for faster backend tooling, Rust because I want to actually understand what's happening at the systems level and not just abstract it I also write publicly about AI, marketing engineering, and the industry. My content has crossed 20M+ views across platforms and I run a learning archive at dev for people who want the practical side of this I don't have a clean one-line pitch for what I do. But if you work in AI, security, or technical GTM and something here resonates, I'm usually worth talking to.
GTM Index
- SINGULR AIJOB
- GTM Eng7M
GTM Engineer
Singulr AI
- PMM Analyst5M
Product Marketing Analyst
Singulr AI
- DEAKIN UNIVERSITYSCHOOL
- Master's degree, Data Scie…2Y
Master's degree, Data Science
Deakin University
- MIDDLEWAREJOB
- PMM1Y 4M
Product Marketing Manager
Middleware
● Leverage data, marketing analytics and behavior insights to craft and implement compelling product positioning and messaging that differentiates Middleware in the software engineering intelligence market. Continuously test and optimize messaging using A/B testing and sentiment analysis to ensure maximum impact. ● Utilize data to optimize top-of-funnel growth by tracking key SEO performance indicators, analyzing technical SEO and content metrics, and running multivariate experiments on-site journey enhancements. Integrate paid media & organic campaign performance data to drive data-driven decisions and refine targeting strategies. ● Lead the content strategy through data-backed decision-…
- Growth Mktg Consultant1M
Growth Marketing Consultant
Middleware
- THE UNIVERSITY OF TEXAS AT AUSTINSCHOOL
- Postgraduate Program, Data…1Y 1M
Postgraduate Program, Data Science
The University of Texas at Austin
- FASTFRWRD CONSULTINGJOB
- Founder + GTM & Growth Mkt…6Y 8M
Founder + GTM & Growth Marketing Consultant
FastFrwrd Consulting
● Consulted on marketing research, marketing analytics, go to market strategy, market positioning, and social media marketing for brands in the USA, Canada, Singapore, and India, spanning the Tech and FMCG industries. ● Generated over 20.1 million views across YouTube, Instagram, Twitter, and Quora, with around 500k monthly organic impressions on Twitter and an audience of 300k+ across social media platforms. ● Analyzed platforms to develop content strategies that enhanced organic brand reach. ● Built & led a team of 12 to strategize, execute, and analyze marketing campaigns, driving month-over-month growth across all key metrics.
- TOTALITYJOB
- Head Of Growth & Partnersh…6M
Head Of Growth & Partnerships
Totality Corp
● Identified and secured partnership opportunities building and nurturing relationships with potential partners, investors, and influencers across the industry. ● Led co-branded marketing, content, and business partnership initiatives, strategically maximizing positive project impact. ● Explored new product opportunities and collaborations through conversations with industry leaders, leveraging both inbound and outbound interest.
- Growth Hacker1Y 4M
Growth Hacker
Totality Corp
● Developed and executed growth marketing strategies, leveraging insights into consumer behavior to drive impactful online marketing and community-building initiatives. ● Led cross-functional teams in marketing, content creation, and influencer outreach to successfully implement strategies that significantly enhanced project outcomes for Totality Corp. ● Spearheaded partnership efforts, aligning marketing and strategic goals to maximize the success of our products. ● Identified and capitalized on new opportunities to expand market reach and engagement, ensuring the sustained growth and visibility of Totality Corp’s projects. ● Optimized campaign performance through data-driven decision-…
- HULT INTERNATIONAL BUSINESS SCHOOLSCHOOL
- Master's degree, Internati…1Y 11M
Master's degree, International Business
Hult International Business School
- SYMBIOSIS INTERNATIONAL UNIVERSITYSCHOOL
- Bachelor of Technology (B.…4Y 11M
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
Symbiosis International University
- AALBORG UNIVERSITETJOB
- Machine Learning Associate5M
Machine Learning Associate
Aalborg Universitet
Designed and developed a method to analyze each point played in professional Table Tennis with Computer Vision to analyze fast moving (up to 105 km/hr) table tennis balls and path plotting for strategic analysis of opponent’s strategies.
- Job: Middleware — Product Marketing Manager · 2024-03 – 2025-07 · 1y 4mo — ● Leverage data, marketing analytics and behavior insights to craft and implement compelling product positioning and messaging that differentiates Middleware in the software engineering intelligence market. Continuously test and optimize messaging using A/B testing and sentiment analysis to ensure maximum impact. ● Utilize data to optimize top-of-funnel growth by tracking key SEO performance indicators, analyzing technical SEO and content metrics, and running multivariate experiments on-site journey enhancements. Integrate paid media & organic campaign performance data to drive data-driven decisions and refine targeting strategies. ● Lead the content strategy through data-backed decision-…
- Job: Totality Corp — Growth Hacker · 2020-11 – 2022-03 · 1y 4mo — ● Developed and executed growth marketing strategies, leveraging insights into consumer behavior to drive impactful online marketing and community-building initiatives. ● Led cross-functional teams in marketing, content creation, and influencer outreach to successfully implement strategies that significantly enhanced project outcomes for Totality Corp. ● Spearheaded partnership efforts, aligning marketing and strategic goals to maximize the success of our products. ● Identified and capitalized on new opportunities to expand market reach and engagement, ensuring the sustained growth and visibility of Totality Corp’s projects. ● Optimized campaign performance through data-driven decision-…
- Job: FastFrwrd Consulting — Founder + GTM & Growth Marketing Consultant · 2017-06 – 2024-02 · 6y 8mo — ● Consulted on marketing research, marketing analytics, go to market strategy, market positioning, and social media marketing for brands in the USA, Canada, Singapore, and India, spanning the Tech and FMCG industries. ● Generated over 20.1 million views across YouTube, Instagram, Twitter, and Quora, with around 500k monthly organic impressions on Twitter and an audience of 300k+ across social media platforms. ● Analyzed platforms to develop content strategies that enhanced organic brand reach. ● Built & led a team of 12 to strategize, execute, and analyze marketing campaigns, driving month-over-month growth across all key metrics.
- Job: Aalborg Universitet — Machine Learning Associate · 2014-08 – 2015-01 · 5 mo — Designed and developed a method to analyze each point played in professional Table Tennis with Computer Vision to analyze fast moving (up to 105 km/hr) table tennis balls and path plotting for strategic analysis of opponent’s strategies.
- Job: Totality Corp — Head Of Growth & Partnerships · 2022-04 – 2022-10 · 6 mo — ● Identified and secured partnership opportunities building and nurturing relationships with potential partners, investors, and influencers across the industry. ● Led co-branded marketing, content, and business partnership initiatives, strategically maximizing positive project impact. ● Explored new product opportunities and collaborations through conversations with industry leaders, leveraging both inbound and outbound interest.
- Job: Singulr AI — Product Marketing Analyst · 2025-07 – 2025-12 · 5 mo
- Job: Middleware — Growth Marketing Consultant · 2024-01 – 2024-02 · 1 mo
- Job: Singulr AI — GTM Engineer · 2026-01 – present · 7 mo
- School: Deakin University — Master's degree, Data Science · 2024-07 – 2026-07
- School: The University of Texas at Austin — Postgraduate Program, Data Science · 2024-03 – 2025-04
- School: Hult International Business School — Master's degree, International Business · 2016 – 2017
- School: Symbiosis International University — Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering · 2011 – 2015
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