Shan Eisenberg
CCO/CRO | Partnerships | Streaming, Gaming, Subscriptions & Telco
👋 Commercial Leader with 20 years experience in bizdev, growth and GTM across media, tech, telco and
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💡 What I specialise in:🔹Business Development – Accelerating growth and augmenting distribution🔹Partnerships & Distribution – Structuring deals that drive long-term value🔹Commercial & GTM leadership - from proposition and pricing through launch, at scale-ups and listed groups alike🏆 Track record obtained at:📺 Everyone TV - the BBC, ITV, Channel 4 and Channel 5 joint venture behind Freely, the UK's fastest growing TV platform🎓 Sandbox Group – Educational entertainment SVOD, App & Gaming leaders🎞️ Netgem – TV Streaming and FAST pioneers, inventors of "TV as a Service"📱 EE, Orange, Vodafone – Senior roles in propositions, GTM, strategy, devices, product and PR/comms💰 Extensive experience across D2C, B2B, and B2B2C routes to marketI also advise scale-ups and early-stage startups in fractional mode alongside senior roles, including as Senior Advisor to Arthur D. Little's TIME practice.
GTM Index
- EVERYONE TVJOB
- Content Strategy & Partner…1Y 4M
Content Strategy & Partnerships Lead
Everyone TV
Everyone TV is the Joint Venture of UK Public Service Broadcasters - BBC, ITV, Channel 4 and Channel 5 - operating Freely, the UK's fastest growing TV platform in 2025 with 1m+ weekly users. I lead content and platform partnerships strengthening Freely's offering (non PSB channels e.g. Warner Bros. Discovery, Hearst, Bloomberg, AMC and more), and strategic projects on CTV business rules, content pricing evolution and OS value creation, including the Freely "Spotlight Channels" monetisation mechanism for CTV OS partners.
- ARTHUR D. LITTLEJOB
- Senior Advisor (TIME pract…1Y 8M
Senior Advisor (TIME practice: Telecommunications, Information, Media and Electronics)
Arthur D. Little
Senior Advisor to ADL's TIME practice on TV-as-a-Service strategies for European broadcasters, and commercial strategy for Telco, Media and Tech clients.
- SANDBOX GROUPJOB
- Chief Commercial Officer1Y 11M
Chief Commercial Officer
Sandbox Group
Sandbox is the leading group for Educational Entertainment and Smart Gaming across all ages. It combines curriculum-driven content with strong tech and UX expertise to lead in educational Kids SVOD and premium subscription Gaming services. Home to beloved brands like PlayKids, Leiturinha, Focus "Train your Brain", Hopster and CoolMathGames, Sandbox reaches over 50M kids, parents, and teachers monthly. At Sandbox I owned international B2B2C distribution and growth, relaunching the partnerships-led model and scaling revenue from zero to $11m+ ARR in 2024 (+80% YoY) across 12 markets. Signed and grew Tier 1 partners including T-Mobile, Roku, Comcast, AT&T (US); Orange, STC, Shahid MBC (EMEA…
- NETGEMJOB
- Chief Commercial Officer2Y 11M
Chief Commercial Officer
Netgem
Netgem is the Euronext-listed European leader in TV-as-a-Service for telcos, from Altnets to Tier 1s like TalkTalk. Owned partnership strategy, marketing and distribution for TV-as-a-Service across 30+ telco partners globally. Launched NetgemTV UK and grew to 15+ ISP partners in Year 1, including TalkTalk (3m customers) and Community Fibre, combining B2B2C distribution with a D2C channel. Drove 50+ partnerships including TikTok (first European distribution deal), Amazon Prime Video (first UK third-party integration), BT Sport, and Europe's first telco FAST offering. Launched Netgem's gaming portal, now a core pillar of the Watch / Stream / Play strategy.
- Commercial Dir, EE TV4Y 11M
Commercial Director, EE TV
Netgem
Opened Netgem's UK office and ran the EE TV managed service partnership end to end across Product, Marketing and Content. Designed and launched the Netgem B2B "TelcoTV" proposition for European telcos, taking the model from device-centric to service-centric: the original TV-as-a-Service playbook now underpinning Netgem's EMEA expansion.
- EEJOB
- Head of Broadband & TV Pro…2Y 1M
Head of Broadband & TV Propositions and Pricing
EE
In charge of the planning, design, go to market and launch, as well as performance tracking of all home broadband and calls plans for EE – shaping and delivering the EE convergence strategy including entrance into quad play. Brought the unit to positive EBITDA across four proposition launches, each improving ARPU and payback by 10%+, with convergence bundling reaching 50% of broadband sales from mobile upsell in launch year.
- Head of T-Mobile Broadband…8M
Head of T-Mobile Broadband Commercial Launch
EE
Launch lead (commercial and marketing) for Home Broadband across all T-Mobile channels: 300 stores and 8,000+ telesales agents live within 6 months, outperforming the Orange channel benchmark.
- Head of VAS and Future Ser…1Y
Head of VAS and Future Services - Broadband division
EE
Management of the VAS and Future Services portfolio, with commercial finance and product marketing responsibility - turned around the security business model with McAfee, delivering £1m additional operating margin.
- Senior Device Mktg Mgr1Y 2M
Senior Device Marketing Mgr
EE
In charge of the ranging and marketing of all data-driven 3G-enabled devices: mobile broadband dongles, laptops and 1st ever iPad launch.
- ORANGEJOB
- Mktg Strategy and Planning…1Y
Marketing Strategy and Planning Manager
orange
Responsible for the Fixed and Mobile Broadband marketing planning and lead on strategic projects:
- CABLE & WIRELESSJOB
- Senior Channel Mktg Mgr1Y 5M
Senior Channel Marketing Manager
Cable & Wireless
Full responsibility for propositions and GTM campaigns for the Partner Services channel generating £800m revenue per year: MNOs, fixed carriers, and resellers. Management of £300k marketing budget and a full-time marketing executive.
- Proposition Mgr - Cable&Wi…1Y
Proposition Manager - Cable&Wireless Dedicated Services
Cable & Wireless
Proposition development and launch of “Dedicated Services”: first in market strategic outsourcing solution for telecoms needs (Managed Voice, Data, Hosting, Security products, marketing), which was "upsold" to top customers (Aviva, M&S…).
- SHELLJOB
- Mktg Mgr EMEA (Car Care) &…2Y 5M
Marketing Manager EMEA (Car Care) & Hypermarket Lead France & Benelux
Shell
Full marketing mix responsibility of 5 car care brands for the UK, France, Germany, Spain, and Russia: Slick 50, Blue Coral (Car additives), Rain-X (Glass treatments), Auto Expressions (Air fresheners) and Black Magic (cleaning tools). £2.5m/y marketing budget In charge of the Shell Helix marketing and merchandising plan as Hypermarket Lead France & Benelux (Carrefour, Auchan, Leclerc).
- Merchandising Mgr France a…2Y 2M
Merchandising Manager France and Benelux
Shell
In charge of the Shell Helix (Motor Oil) marketing and merchandising plan in France/Benelux for the hypermarket channel. €800k/y marketing budget
- Job: EE — Head of T-Mobile Broadband Commercial Launch · 2012-02 – 2012-10 — Launch lead (commercial and marketing) for Home Broadband across all T-Mobile channels: 300 stores and 8,000+ telesales agents live within 6 months, outperforming the Orange channel benchmark.
- Job: Netgem — Commercial Director, EE TV · 2015-01 – 2019-12 — Opened Netgem's UK office and ran the EE TV managed service partnership end to end across Product, Marketing and Content. Designed and launched the Netgem B2B "TelcoTV" proposition for European telcos, taking the model from device-centric to service-centric: the original TV-as-a-Service playbook now underpinning Netgem's EMEA expansion.
- Job: Cable & Wireless — Proposition Manager - Cable&Wireless Dedicated Services · 2006-04 – 2007-04 — Proposition development and launch of “Dedicated Services”: first in market strategic outsourcing solution for telecoms needs (Managed Voice, Data, Hosting, Security products, marketing), which was "upsold" to top customers (Aviva, M&S…).
- Job: orange — Marketing Strategy and Planning Manager · 2008-10 – 2009-10 — Responsible for the Fixed and Mobile Broadband marketing planning and lead on strategic projects:
- Job: Shell — Merchandising Manager France and Benelux · 2001-04 – 2003-06 — In charge of the Shell Helix (Motor Oil) marketing and merchandising plan in France/Benelux for the hypermarket channel. €800k/y marketing budget
- Job: EE — Senior Device Marketing Mgr · 2009-10 – 2010-12 — In charge of the ranging and marketing of all data-driven 3G-enabled devices: mobile broadband dongles, laptops and 1st ever iPad launch.
- Job: Everyone TV — Content Strategy & Partnerships Lead · 2025-04 – present — Everyone TV is the Joint Venture of UK Public Service Broadcasters - BBC, ITV, Channel 4 and Channel 5 - operating Freely, the UK's fastest growing TV platform in 2025 with 1m+ weekly users. I lead content and platform partnerships strengthening Freely's offering (non PSB channels e.g. Warner Bros. Discovery, Hearst, Bloomberg, AMC and more), and strategic projects on CTV business rules, content pricing evolution and OS value creation, including the Freely "Spotlight Channels" monetisation mechanism for CTV OS partners.
- Job: Sandbox Group — Chief Commercial Officer · 2023-01 – 2024-12 — Sandbox is the leading group for Educational Entertainment and Smart Gaming across all ages. It combines curriculum-driven content with strong tech and UX expertise to lead in educational Kids SVOD and premium subscription Gaming services. Home to beloved brands like PlayKids, Leiturinha, Focus "Train your Brain", Hopster and CoolMathGames, Sandbox reaches over 50M kids, parents, and teachers monthly. At Sandbox I owned international B2B2C distribution and growth, relaunching the partnerships-led model and scaling revenue from zero to $11m+ ARR in 2024 (+80% YoY) across 12 markets. Signed and grew Tier 1 partners including T-Mobile, Roku, Comcast, AT&T (US); Orange, STC, Shahid MBC (EMEA…
- Job: Shell — Marketing Manager EMEA (Car Care) & Hypermarket Lead France & Benelux · 2003-10 – 2006-03 — Full marketing mix responsibility of 5 car care brands for the UK, France, Germany, Spain, and Russia: Slick 50, Blue Coral (Car additives), Rain-X (Glass treatments), Auto Expressions (Air fresheners) and Black Magic (cleaning tools). £2.5m/y marketing budget In charge of the Shell Helix marketing and merchandising plan as Hypermarket Lead France & Benelux (Carrefour, Auchan, Leclerc).
- Job: Cable & Wireless — Senior Channel Marketing Manager · 2007-05 – 2008-10 — Full responsibility for propositions and GTM campaigns for the Partner Services channel generating £800m revenue per year: MNOs, fixed carriers, and resellers. Management of £300k marketing budget and a full-time marketing executive.
- Job: Netgem — Chief Commercial Officer · 2020-01 – 2022-12 — Netgem is the Euronext-listed European leader in TV-as-a-Service for telcos, from Altnets to Tier 1s like TalkTalk. Owned partnership strategy, marketing and distribution for TV-as-a-Service across 30+ telco partners globally. Launched NetgemTV UK and grew to 15+ ISP partners in Year 1, including TalkTalk (3m customers) and Community Fibre, combining B2B2C distribution with a D2C channel. Drove 50+ partnerships including TikTok (first European distribution deal), Amazon Prime Video (first UK third-party integration), BT Sport, and Europe's first telco FAST offering. Launched Netgem's gaming portal, now a core pillar of the Watch / Stream / Play strategy.
- Job: Arthur D. Little — Senior Advisor (TIME practice: Telecommunications, Information, Media and Electronics) · 2024-12 – present — Senior Advisor to ADL's TIME practice on TV-as-a-Service strategies for European broadcasters, and commercial strategy for Telco, Media and Tech clients.
- Job: EE — Head of VAS and Future Services - Broadband division · 2011-01 – 2012-01 — Management of the VAS and Future Services portfolio, with commercial finance and product marketing responsibility - turned around the security business model with McAfee, delivering £1m additional operating margin.
- Job: EE — Head of Broadband & TV Propositions and Pricing · 2012-11 – 2014-12 — In charge of the planning, design, go to market and launch, as well as performance tracking of all home broadband and calls plans for EE – shaping and delivering the EE convergence strategy including entrance into quad play. Brought the unit to positive EBITDA across four proposition launches, each improving ARPU and payback by 10%+, with convergence bundling reaching 50% of broadband sales from mobile upsell in launch year.
- School: ESSEC Business School — MBA, Marketing
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