Serena Zagame

Revenue Operations Architect | GTM Strategy & Tech Stack Scale | Blending Advanced Automation with Human-Centric Leadership to Accelerate Revenue

boltex-Archer Integrated Risk ManagementEex-Exact Consulting, LLC

“

In the realm of revenue operations, I excel as a versatile professional, equal parts marketer, strategist, and operator.

More

With a sharp blend of creative intuition, analytical rigor, and strategic business acumen, I specialize in optimizing revenue generation processes and driving scalable, sustainable growth across global organizations. My passion lies in uniting cross-functional teams from marketing to sales to customer success, and activating the collective expertise of channel specialists to deliver seamless omni-channel campaigns. I thrive at the intersection of GTM strategy, operational efficiency, and enablement, ensuring every program not only elevates brand visibility but also drives tangible impact on pipeline velocity, win rates, and retention. At the core of my approach is a commitment to performance-driven collaboration. Whether architecting executive dashboards or building multi-country partner enablement programs, I aim to simplify complexity, empower teams, and accelerate outcomes. 📈 Achieved 24% YoY revenue growth and a 15% increase in pipeline conversion in under 4 months by aligning GTM strategy across Sales, Marketing, Product, and SDR teams. 📊 Improved forecast accuracy by 30% and enhanced pipeline visibility using Salesforce, Tableau, and Power BI. 🌍 Scaled partner marketing programs across 4 countries, boosting channel sales by 15% YoY and driving $12M in incremental B2B revenue. 💰 Directed $15M+ in marketing spend, resulting in a 575% lift in web traffic and 50% increase in conversion rates. 🤝 Reduced operational costs by up to 40% via strategic MarTech integrations and data hygiene initiatives. 📌 Designed competitive intelligence frameworks that led to $2M in additional market share and improved win/loss ratios.