Serena Zagame

Revenue Operations Architect | GTM Strategy & Tech Stack Scale | Blending Advanced Automation with Human-Centric Leadership to Accelerate Revenue

Houston, Texas, United States2.9k followers

bolt

ex-Archer Integrated Risk Managementex-Exact Consulting, LLC

In the realm of revenue operations, I excel as a versatile professional, equal parts marketer, strategist, and operator.
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With a sharp blend of creative intuition, analytical rigor, and strategic business acumen, I specialize in optimizing revenue generation processes and driving scalable, sustainable growth across global organizations. My passion lies in uniting cross-functional teams from marketing to sales to customer success, and activating the collective expertise of channel specialists to deliver seamless omni-channel campaigns. I thrive at the intersection of GTM strategy, operational efficiency, and enablement, ensuring every program not only elevates brand visibility but also drives tangible impact on pipeline velocity, win rates, and retention. At the core of my approach is a commitment to performance-driven collaboration. Whether architecting executive dashboards or building multi-country partner enablement programs, I aim to simplify complexity, empower teams, and accelerate outcomes. 📈 Achieved 24% YoY revenue growth and a 15% increase in pipeline conversion in under 4 months by aligning GTM strategy across Sales, Marketing, Product, and SDR teams. 📊 Improved forecast accuracy by 30% and enhanced pipeline visibility using Salesforce, Tableau, and Power BI. 🌍 Scaled partner marketing programs across 4 countries, boosting channel sales by 15% YoY and driving $12M in incremental B2B revenue. 💰 Directed $15M+ in marketing spend, resulting in a 575% lift in web traffic and 50% increase in conversion rates. 🤝 Reduced operational costs by up to 40% via strategic MarTech integrations and data hygiene initiatives. 📌 Designed competitive intelligence frameworks that led to $2M in additional market share and improved win/loss ratios.

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BOLTJOB
1. Dir of Mktg Operations and…
  4M
WALMART BUSINESSJOB
1. Revenue Operations Scaled…
  1Y 4M
ARCHER INTEGRATED RISK MANAGEMENTJOB
1. Dir, Revenue Operations (P…
  1Y 1M
2. Dir, Mktg Operations & Lif…
  1Y 3M
EXACT CONSULTING,JOB
1. Business Owner
  2Y 4M
WEBPROSJOB
1. Dir of Partner Mktg & Oper…
  3M
2. Dir of Mktg Demand Generat…
  1Y 2M
SYMMETRY ENERGY SOLUTIONS FORMERLY CENTERPOINT ENERGYJOB
1. Senior PMM
  2Y
HYBRIDCREATIVEPROJOB
1. Senior Mktg Consultant
  11M
LEWIS J. ADVERTISINGJOB
1. Senior Mktg Consultant
  11M
WORKFREELANCEJOB
1. Senior Mktg Consultant
  11M
NRG ENERGYJOB
1. Sr. Mktg Strategy Mgr
  1Y 1M
HEWLETT-PACKARDJOB
1. Senior Pricing Strategist,…
  1Y 1M
2. Competitive Intelligence A…
  1Y
US ARMYJOB
1. Geospatial Eng
  10M

Job: bolt — Director of Marketing Operations and AI Strategy · 2026-06 – present · 2 mo — Mandated to architect, evolve, and execute the global marketing operations infrastructure and AI strategy powering Bolt’s growth engine. Oversee the end-to-end GTM technology ecosystem to ensure data integrity, scalable automation, and measurable demand generation across Enterprise, SMB, and B2B & B2C motions. Key Strategic Mandates: AI & Intelligent Automation: Define and execute the corporate AI roadmap for marketing operations, building high-leverage workflows for data enrichment, advanced reporting, and insights. Systems Architecture & Governance: Own the evolution and governance of the core tech stack (HubSpot, Salesforce, Sales Engagement platforms), establishing rigorous change man…
Job: Walmart Business — Revenue Operations Scaled Services, Enablement and Support (RevOps) · 2025-06 – present · 1y 2mo — Spearheaded the cross-functional operational strategy and workflow architecture that enabled Walmart Business to scale from $500 million to over $800+ million in annual revenue within 12 months. Translating executive-level growth objectives into actionable, organization-wide infrastructure, I aligned Enablement, Support, Sales, and Account Management to accelerate revenue velocity and institutional efficiency. Executive Impact & Strategic Milestones: Scalability & Scale: Engineered the core operational roadmaps that supported a 60% year-over-year revenue surge, ensuring systems, capacity, and global teams could handle enterprise-level transaction volume. Lifecycle Program Delivery: Led th…
Job: Archer Integrated Risk Management — Director, Revenue Operations (Pre-Sales) & GTM Strategy (RevOps) · 2024-05 – 2025-06 · 1y 1mo — Directed the MarTech & RevOps portfolio, leading teams across systems, analytics, and enablement while scaling digital marketing and GTM infrastructure. Implemented Salesforce, Tableau, and automation workflows, improving data quality and pipeline visibility by 30%. Designed and managed campaign automation and personalization frameworks, improving lead intake and student engagement conversion rates. Acted as a strategic partner to the CRO and CMO, aligning technical execution with enrollment and marketing outcomes. Owned forecasting and measurement frameworks, providing board-level analytics and real-time dashboards.
Job: Archer Integrated Risk Management — Director, Marketing Operations & Lifecycle Enablement · 2023-02 – 2024-05 · 1y 3mo — Built and led global RevOps, Systems, and Enablement teams, including analysts, SDRs, BDRs and RFP managers, instilling a culture of accountability and experimentation. Designed forecasting frameworks that increased accuracy by 15%, achieving board-ready precision and influencing $40M+ pipeline. Partnered with CRO to run forecast, pipeline, and renewal cadences, increasing forecast accuracy and accountability across GTM. Owned incentive design; implemented quota, SPIFF, and comp models that increased quota attainment by 20%. Directed Salesforce, Pardot, and Outreach integrations, improving data integrity and pipeline visibility by 30%. Implemented AI-driven reporting and predictive ana…
Job: Exact Consulting, LLC — Business Owner · 2020-12 – 2023-04 · 2y 4mo
Job: WebPros — Director of Partner Marketing & Operations · 2022-08 – 2022-11 · 3 mo — Managed global teams to simplify the lives of developers and web professionals by providing highly scalable software solutions that automate server tasks for hosting providers and web professionals. Directed $12M global budget; launched channel GTM and ABM programs driving 20% revenue growth. Defined partner segmentation and coverage models; reduced channel conflict and expanded reach globally. Built incentive and tiered accelerator frameworks, aligning with revenue goals and improving partner productivity by 15%. Delivered board-ready reporting on partner-sourced and influenced pipeline.
Job: WebPros — Director of Marketing Demand Generation & Operations · 2021-06 – 2022-08 · 1y 2mo — Designed and led ABM-aligned GTM strategy that influenced $40M+ pipeline and drove 24% YoY revenue growth. Increased pipeline conversion by 15% in four months through precision targeting and cross-functional account prioritization. Developed ABM dashboards in Salesforce/Tableau to deliver 30% improved account visibility and forecast accuracy. Partnered with Sales, CS, and Product to implement co-owned ABM KPIs driving customer retention and expansion.
Job: Symmetry Energy Solutions formerly CenterPoint Energy — Senior Product Marketing Manager · 2018-12 – 2020-12 · 2y — Lead the Mass Markets business in current and new markets, develop and implement marketing strategies, create go-to-market plans, conduct pricing and competitive reviews and perform market analysis. Manage $15 MM annual budget with full accountability for performance against immediate and long-range corporate objectives. Manage multiple advertising campaigns with media partners across the United States while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Digital marketing strategy exceeded YOY traffic goals by 575%, and increased conversion rate by 50%; hence, improving customer experience. Effectively coordinate with sales management to provide sa…
Job: Hybridcreativepro — Senior Marketing Consultant · 2018-01 – 2018-12 · 11 mo — Manager on various Fortune 500 teams, I was directly responsible for the development, design, delivery, and support of multiple marketing and analytics projects. Created advanced models and revenue "maps" to frame optimal short and long-term opportunities and potential risks through customer segmentation Researched, identified, and implement technical solutions to optimize both customer experience and the workflow of the Customer Experience team Tracked, analyzed, and reported performance data; utilize customer insights to make recommendations to further drive customer loyalty to the brand and improve customer experience
Job: Lewis J. Advertising — Senior Marketing Consultant · 2018-01 – 2018-12 · 11 mo — Manager on various Fortune 500 teams, I was directly responsible for the development, design, delivery, and support of multiple marketing and analytics projects. Created advanced models and revenue "maps" to frame optimal short and long-term opportunities and potential risks through customer segmentation Researched, identified, and implement technical solutions to optimize both customer experience and the workflow of the Customer Experience team Tracked, analyzed, and reported performance data; utilize customer insights to make recommendations to further drive customer loyalty to the brand and improve customer experience
Job: Workfreelance — Senior Marketing Consultant · 2018-01 – 2018-12 · 11 mo — Manager on various Fortune 500 teams, I was directly responsible for the development, design, delivery, and support of multiple marketing and analytics projects. Created advanced models and revenue "maps" to frame optimal short and long-term opportunities and potential risks through customer segmentation Researched, identified, and implement technical solutions to optimize both customer experience and the workflow of the Customer Experience team Tracked, analyzed, and reported performance data; utilize customer insights to make recommendations to further drive customer loyalty to the brand and improve customer experience
Job: NRG Energy — Sr. Marketing Strategy Manager · 2016-11 – 2017-12 · 1y 1mo — Manager on the NRG Community Solar team I was directly responsible for the development, design, delivery, and support of all solar power farms in the NY, MN, and MA. Community Solar partners with local utility companies to deliver and alternative power source to energy grids so that customers can reduce their traditional energy consumption. Manage and execute all existing customer communications (direct mail, email, outbound and inbound calls) and digital strategy- incrementally improved NPS by 45% and exceeded business customer service expectations for 2017 Q1-Q3 Prepare various executive team strategic reports utilizing Power BI, Salesforce, Marketing Cloud, and SQL software to clear…
Job: Hewlett-Packard — Senior Pricing Strategist, ISS · 2015-09 – 2016-10 · 1y 1mo — Strategist on the HPE World Wide Industry Standard Server (ISS) team. ISS is directly responsible for the development, design, delivery, and support of standards-based ProLiant servers, ProLiant Essential management software, Smart Array storage, disk drives, rack and power infrastructure, clustering and integrated business, and infrastructure solutions. Manage New Product Introduction (NPI) pricing process, from inception to launch, to ensure operational costs were below 5% Prepared various competitive reports to exceed 20% gross margin targets for each platform; leveraging external data from Gartner, IDC, Forester, and competitor’s websites Manage Price Adjustment process for existing…
Job: Hewlett-Packard — Competitive Intelligence Analyst · 2014-09 – 2015-09 · 1y — Analyst on the HP Touchpoint Manager team. HP Touchpoint Manager is a cloud-based application developed using AGILE/SCRUM methodology that enables I.T. management tasks to be performed across different devices, brands and operating systems. Facilitate the creation and launch of multiple competitive communication tools to gather, aggregate, analyze, & disseminated complex competitive data to support worldwide marketing initiatives Compute the share of the organization in the total SaaS market, and prepare strategies to improve the competitive standing of the organization Prepare various reports by drawing comparisons between competing products on basis of features, advantages, unique qua…
Job: US Army — Geospatial Engineer · 2013-11 – 2014-09 · 10 mo — Geospatial Engineer responsible for using geographic data that supports military/civilian operations for Disaster Relief and Homeland Security; collect, analyze and distribute geospatial information to represent the terrain and its possible effects. Conceptualized ideas into computer-generated products to help commanders in their decision process Compiled and analyzed top secret information to brief the chain of command in various departments Extracted data, created and maintained multiple databases
School: Louisiana State University — Economics, International Business

Skills

SalesforceSales ProcessesBudget ManagementP&L AnalysisP&L ForecastingCampaign DevelopmentMarketing ProgramsSales EnablementKey Performance IndicatorsCampaignsMarketing AttributionGrowth MarketingPerformance MetricsMarketing Budget ManagementPerformance MarketingMarketing CampaignsCustomer Relationship Management (CRM)Cross-functional CoordinationCustomer Experience ManagementInternal & External ClientsStrategic Marketing Management

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Serena Zagame

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