Savan Kharod 🐋 ☸️

Demand Generation | GTM for Developer SaaS

Ahmedabad, Gujarat, India4.5k followers

Parseable

ex-Treblle

ex-Middleware

I build demand for developer-first SaaS by shipping consistent content and campaigns that convert technical interest into pipeline.
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Over the last 1 year and 10 months, I published 70+ long-form blogs across product, API, and technical GTM topics, and supported multiple funnel and website improvements that increased inbound lead flow and improved lead quality. Some of that impact was not captured with clean before-and-after baselines, but the work was tied to measurable inputs (traffic, engagement, form submissions, demo intent signals) and aligned with MQL creation. I also run webinars end-to-end. I have owned 2 webinars (topic, speakers, landing page, promotion, reminder sequences, follow-ups) and supported marketing for 8 to 10 webinars in the last year across channel promotion and post-event nurture. What I do 1️⃣ Content-led demand: technical blogs, SEO basics, distribution, repurposing 2️⃣ Webinar-led GTM: positioning, landing pages, nurture, follow-up sequences 3️⃣ Funnel management: cleaner copies, CTAs, conversion path cleanup, lead capture optimization 4️⃣ Reporting: GA4 events, UTMs, CRM alignment, where available How I work - Start from ICP + intent signals, then build offers and sequences that earn the click - Ship weekly experiments, track leading indicators, and tie back to pipeline outcomes - Keep ops clean so Sales trusts the data If you are hiring for Demand Generation Specialist, GTM, or Growth Marketing roles in B2B SaaS (especially developer products), I am open to conversations.

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GTM Index

PARSEABLEJOB
1. Founding GTM Eng (Demand &…
  2M
TREBLLEJOB
1. Demand Generation Specialist
  1Y 10M
MIDDLEWAREJOB
1. Developer Advocate
  1Y
2. Growth Marketer
  1Y
JUST TOTAL TECHJOB
1. Search Engine Optimization…
  9M
ACQUIREJOB
1. Digital Mktg Executive
  1Y 2M
BOTREE DIGITALJOB
1. Digital Mktg Executive
  8M
L.D. COLLEGE OF ENGINEERINGSCHOOL
1. Bachelor of Eng, Automobile
  3Y 11M
BOTREE TECHNOLOGIESJOB
1. Digital Mktg Intern
  4M
AARSH MAHAVIDYALAYASCHOOL
1. Diploma Eng, Automobile Eng
  3Y 11M

Job: Parseable — Founding GTM Engineer (Demand & Growth) (Founding GTM) · 2026-04 – 2026-06 · 2 mo — • Working on GTM systems and demand generation for Parseable. • Owning early-stage acquisition and pipeline-building initiatives. • Operating closely with founder on 0→1 growth.
Job: Treblle — Demand Generation Specialist · 2024-04 – 2026-02 · 1y 10mo — • Executed multi-channel demand generation programs combining LinkedIn Ads, gated content, and webinars to build qualified pipeline for developer-focused SaaS offerings. • Developed ICP-aligned landing pages and conversion paths to capture and nurture high-intent leads. • Produced and distributed 6+ ebooks used as core acquisition assets within paid and outbound-supported campaigns. • Managed audience targeting, creative testing, and funnel performance analysis to improve lead quality and campaign efficiency. • Owned webinar lifecycle from promotion to post-event nurture, ensuring timely handoff of engaged accounts to Sales. • Took over SEO operations during team transition, maintaining inb…
Job: Middleware — Developer Advocate · 2023-04 – 2024-04 · 1y — In addition to all my other responsibilities as a growth marketer (Sr. digital marketer), I have also started focusing more on getting the product adopted in the developer community. Here's what I did: 1. Hosted 2 Inhouse events in collaboration with Grafna & Docker. Planned and executed it from end to end. 2. Represented Middleware at 3+events as a booth sponsored and worked towards lead generation while complying with the host's guidelines. 3. Position Middleware and its product in various online communities and spaces. Particularly (but not limited to) Reddit, Quora, LinkedIn, Dzone, etc. 4. Launched my own podcast as a part of my marketing strategy for Middleware 5. Overlooked the soci…
Job: Middleware — Growth Marketer · 2022-04 – 2023-04 · 1y — I joined Middleware as a founding team member and built the organic acquisition engine from the ground up, driving high-quality signups that later converted into active POCs. As a growth marketer at middleware, I: 1. Built an inbound demand engine from zero by scaling SEO and content distribution to 25K+ monthly visitors, creating consistent top-of-funnel volume for Sales. 2. Built an editorial operating system (7–10 blogs/month): managed writers, developers, and designers to ship ICP-relevant content reliably. I used to manage Editing and publication to ensure quality in accordance with the Middleware’s standards. 3. Co-created homepage and key landing page messaging with CEO and Product…
Job: Just Total Tech — Search Engine Optimization Analyst · 2021-07 – 2022-04 · 9 mo — This was a cover-up position when Middleware not officially launched and was in stealth mode.
Job: Acquire — Digital Marketing Executive · 2020-04 – 2021-06 · 1y 2mo
Job: BoTree Digital — Digital Marketing Executive · 2019-07 – 2020-03 · 8 mo
Job: BoTree Technologies — Digital Marketing Intern · 2019-02 – 2019-06 · 4 mo — Plan and execute content marketing strategies and work alongside my manager over paid user acquisition channels.
School: CXL — Growth Marketing Minidegree
School: L.D. College of Engineering — Bachelor of Engineering, Automobile · 2016 – 2019
School: Aarsh Mahavidyalaya — Diploma Engineering, Automobile Engineering · 2013 – 2016

Skills

Growth MarketingAcquisition MarketingTechnical MarketingProduct StrategyB2B MarketingSales and MarketingGrowth StrategiesProduct LaunchCustomer ResearchLaunchesDemand GenerationLanding PagesCommunity DevelopmentOnline Content CreationPodcastingRelationship DevelopmentDeveloper RelationsCommunicationSoftware as a Service (SaaS)Business-to-Business (B2B)

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Savan Kharod 🐋 ☸️

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