Athens Sanyapong R.
Chief of Marketing & Growth | Next-Gen Marketing Strategy | Brand Growth, MarTech & Data-Driven GTM | APAC
Chief of Marketing & Growth with years of experience driving marketing and commercial strategies, brand growth, and digital transformation across technology, digital media, retail, and SaaS sectors across Thailand and
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I specialize in architecting data-driven marketing ecosystems, scaling direct-to-consumer (DTC) revenue models, and leading cross-functional teams at the intersection of brand, data, and technology. Trusted to align corporate vision with market execution, I transform complex commercial structures into profitable growth Core Focus Areas:📊 Commercial Growth Strategy – Scaling direct sales, revenue models, and route load 🌐 Digital Transformation – Designing next-gen MarTech infrastructure and omnichannel 📈 Performance Marketing – Data-driven GTM frameworks, campaign optimization, and 📣 Brand Equity & Portfolio Management – Leading international brand growth and 🌏 APAC Leadership – Governance of cross-functional regional teams and stakeholder Open to connecting with executive peers on marketing leadership, corporate growth engines, and commercial Contact: (+66) 65-962 3659
GTM Index
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- Job: Chevron — Petroleum Engineer (Project Manager, Business Development) · 2012-01 – 2015-09
- Job: DTAC — Head of Corporate Marketing · 2018-10 – 2020-12
- Job: True Digital Group — Head of Digital and Media Platform Marketing Strategy · 2021-01 – 2021-08
- Job: Nok Air — Chief of Marketing and Growth · 2026-05 – present
- Job: Bricsys® — Regional Marketing Director, Asia Pacific · 2021-08 – 2026-05
- Job: DTAC — Assistant Vice President, Corporate Strategy & New Business (Marketing GTM / Innovation) · 2018-01 – 2018-10
- Job: Microsoft — Management Consultant, Corporate Strategy Consulting · 2016-03 – 2016-09
- Job: Central Pattana (CPN) — Digital Innovation Lead · 2017-05 – 2017-12
- Job: Central Pattana (CPN) — Corporate Strategy · 2017-01 – 2017-12
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