Sam White
L&D & GTM
At Easygenerator, we empower subject matter experts to create engaging e-learning content without needing any technical expertise - enabling organizations to scale knowledge faster and more affordably.
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With over 2,000+ companies using our platform globally, including names like Kellogg’s, T-Mobile, and Danone, we’re trusted to turn decentralized knowledge into impactful learning experiences. As a GTM Engineer, I build the systems and automations that drive revenue performance - from optimizing the marketing-to-sales handoff to ensuring data integrity across tools. My role is all about enabling smarter, faster decisions by removing operational friction across the funnel. Outside of work, I enjoy playing and watching sport, travelling, and finding new coffee spots. 📩 Let’s connect if you're building revenue systems, rethinking enablement, or want to swap stories about SaaS growth!
GTM Index
- EASYGENERATORJOB
- Senior Revenue Operations…7M
Senior Revenue Operations Engineer - GTM & AI
Easygenerator
- GTM Eng8M
GTM Engineer
Easygenerator
- Developing and implementing technical strategies which align with company Go-To-Market objectives - Collaborating with RevOps, Sales, Customer Success, Business Development and Marketing teams - Evaluating new tools and vendors which align with our GTM Strategy - Managing and improving AI initiatives across the sales team (for internal training purposes and CRM data management)
- BD Training Lead6M
Business Development Training Lead
Easygenerator
- Part of the business development management team - Delivered a 3 week onboarding program to 10 new BDRs across the year. The majority of these BDRs are consistently exceeding their monthly sales targets - Delivered ongoing discovery call training sessions and note taking sessions to newly starting BDRs (13 in total) - Improved training delivery in the team and the onboarding program - Oversaw the delivery of multiple outbound business development projects - Delivered presentations to the outbound team on new organizational strategies and tools - Worked in the training lead role alongside the GTM Engineer role from April-June
- Enterprise BD Representative5M
Enterprise Business Development Representative
Easygenerator
Within 2024: - Won the BDR EdGE Award for the company (the AE's recognition of the BDR who most embodies the EdGE company values) - Self-sourced 88 Qualified Leads within 2024 - Generated 2,823 EUR plus 2,102.50 USD in monthly recurring revenue - Achieved an average of 103% monthly attainment of my sales target across the year
- Global BD Representative6M
Global Business Development Representative
Easygenerator
- Averaged 100% attainment of my sales target across a 6 month period (being promoted within Easygenerator's target timeframe)
- DRIVER AND VEHICLE STANDARDS AGENCY (DVSA)JOB
- External Customer Insight…1Y 2M
External Customer Insight Officer
Driver and Vehicle Standards Agency (DVSA)
Led qualitative and quantitative customer research across DVSA's vehicle and driver services, delivering data-driven insights that informed policy improvements and enhanced customer experiences. Designed and executed end-to-end research projects working to the requirements of internal stakeholders, and maintained customer journey mapping across all DVSA products and services. Key achievements: - Successfully delivered customer insight programs supporting millions of users annually - Analyzed complex datasets using NVivo to provide actionable recommendations to senior stakeholders - Translated customer research into tangible service improvements and operational changes - Built strong stakeh…
- ENTERPRISE RENT-A-CARJOB
- Graduate Management Assist…1Y
Graduate Management Assistant
Enterprise Rent-A-Car
Key Achievements: - Completed the graduate scheme and progressed from trainee to a management role - Maintained and nurtured customer relationships while balancing business needs with growth prospects - Brought in leads for new businesses including Boots UK who signed on as a national client - Responsible for developing new graduates on the management scheme, training them in sales, communication and customer service skills Key Skills Developed: - Stakeholder Management - Initiated and nurtured relationships with various stakeholders, from large corporate accounts to small businesses - Sales & Business Development- Proven track record in generating new customer account leads and increasing…
- Graduate Management Trainee2Y 2M
Graduate Management Trainee
Enterprise Rent-A-Car
Key Achievements: - Successfully completed the graduate management training program - Developed skills in communication, customer service, sales and problem-solving - Gained experience across multiple branch locations including Heathrow Airport (busiest UK Enterprise branch) and then all three Nottingham branches - Won July Area Employee of the month (2019) - Received 3 x Customer Service pins and recognition from General Manager in 2019 for having 90% of branch customers across three months being completely satisfied with their customer service experience. Key Skills Developed: - - Customer Service Excellence - Built strong customer relationship management skills - Adaptability - Adapting…
- CASTLE ROCK BREWERYJOB
- Bar Staff2Y 2M
Bar Staff
Castle Rock Brewery
- Worked at the Poppy & Pint (Nottingham CAMRA branch pub of the year for 2017) for just over 2 years - Worked at the Canalhouse for 3 months - Developed customer service skills, serving customers in a positive and friendly manner. Responding promptly to customer queries, such as checking the ingredient list in recipes for food allergies. Motivated to surpass customer expectations through serving customers in anticipation of them needing extra support, for example helping to carrying large drinks orders outside. - Strong attention to detail, performing many tasks such as serving, stocking shelves, cleaning and general maintenance work. This can also require me to operate under pressure, s…
- THE UNIVERSITY OF SHEFFIELDSCHOOL
- BA Economics, Economics3Y 9M
BA Economics, Economics
The University of Sheffield
- ACTIVEACE TENNIS ACADEMYJOB
- Tennis Coach7Y
Tennis Coach
ACTIVEACE TENNIS ACADEMY LTD
- Primarily coach tennis and lead activities on summer camp. Before university, I coached three tennis squads once each week, consisting of children between the ages of 4 and 15. Covering other coaches has provided experience in coaching child, adult and disabilities tennis. My emotional intelligence has developed; being able to understand the needs of all my players to structure lessons to improve their experience. - Creating ways to structure individual tennis lessons, addressing areas for improvement for a client. This involves analysing and identifying means to improve strokes, for example changing the size of their stroke, or changing their follow through. For example over a six-week…
- THE WEST BRIDGFORD SCHOOL AND SIXTH FORMSCHOOL
- The West Bridgford School and Sixth Form6Y 9M
The West Bridgford School and Sixth Form
The West Bridgford School and Sixth Form
- Job: Easygenerator — Global Business Development Representative · 2023-11 – 2024-05 · 6 mo — - Averaged 100% attainment of my sales target across a 6 month period (being promoted within Easygenerator's target timeframe)
- Job: Enterprise Rent-A-Car — Graduate Management Assistant · 2020-12 – 2021-12 · 1y — Key Achievements: - Completed the graduate scheme and progressed from trainee to a management role - Maintained and nurtured customer relationships while balancing business needs with growth prospects - Brought in leads for new businesses including Boots UK who signed on as a national client - Responsible for developing new graduates on the management scheme, training them in sales, communication and customer service skills Key Skills Developed: - Stakeholder Management - Initiated and nurtured relationships with various stakeholders, from large corporate accounts to small businesses - Sales & Business Development- Proven track record in generating new customer account leads and increasing…
- Job: Enterprise Rent-A-Car — Graduate Management Trainee · 2018-10 – 2020-12 · 2y 2mo — Key Achievements: - Successfully completed the graduate management training program - Developed skills in communication, customer service, sales and problem-solving - Gained experience across multiple branch locations including Heathrow Airport (busiest UK Enterprise branch) and then all three Nottingham branches - Won July Area Employee of the month (2019) - Received 3 x Customer Service pins and recognition from General Manager in 2019 for having 90% of branch customers across three months being completely satisfied with their customer service experience. Key Skills Developed: - - Customer Service Excellence - Built strong customer relationship management skills - Adaptability - Adapting…
- Job: Castle Rock Brewery — Bar Staff · 2016-06 – 2018-08 · 2y 2mo — - Worked at the Poppy & Pint (Nottingham CAMRA branch pub of the year for 2017) for just over 2 years - Worked at the Canalhouse for 3 months - Developed customer service skills, serving customers in a positive and friendly manner. Responding promptly to customer queries, such as checking the ingredient list in recipes for food allergies. Motivated to surpass customer expectations through serving customers in anticipation of them needing extra support, for example helping to carrying large drinks orders outside. - Strong attention to detail, performing many tasks such as serving, stocking shelves, cleaning and general maintenance work. This can also require me to operate under pressure, s…
- Job: ACTIVEACE TENNIS ACADEMY LTD — Tennis Coach · 2009-09 – 2016-09 · 7y — - Primarily coach tennis and lead activities on summer camp. Before university, I coached three tennis squads once each week, consisting of children between the ages of 4 and 15. Covering other coaches has provided experience in coaching child, adult and disabilities tennis. My emotional intelligence has developed; being able to understand the needs of all my players to structure lessons to improve their experience. - Creating ways to structure individual tennis lessons, addressing areas for improvement for a client. This involves analysing and identifying means to improve strokes, for example changing the size of their stroke, or changing their follow through. For example over a six-week…
- Job: Easygenerator — Enterprise Business Development Representative · 2024-06 – 2024-11 · 5 mo — Within 2024: - Won the BDR EdGE Award for the company (the AE's recognition of the BDR who most embodies the EdGE company values) - Self-sourced 88 Qualified Leads within 2024 - Generated 2,823 EUR plus 2,102.50 USD in monthly recurring revenue - Achieved an average of 103% monthly attainment of my sales target across the year
- Job: Easygenerator — GTM Engineer · 2025-04 – 2025-12 · 8 mo — - Developing and implementing technical strategies which align with company Go-To-Market objectives - Collaborating with RevOps, Sales, Customer Success, Business Development and Marketing teams - Evaluating new tools and vendors which align with our GTM Strategy - Managing and improving AI initiatives across the sales team (for internal training purposes and CRM data management)
- Job: Easygenerator — Business Development Training Lead · 2024-12 – 2025-06 · 6 mo — - Part of the business development management team - Delivered a 3 week onboarding program to 10 new BDRs across the year. The majority of these BDRs are consistently exceeding their monthly sales targets - Delivered ongoing discovery call training sessions and note taking sessions to newly starting BDRs (13 in total) - Improved training delivery in the team and the onboarding program - Oversaw the delivery of multiple outbound business development projects - Delivered presentations to the outbound team on new organizational strategies and tools - Worked in the training lead role alongside the GTM Engineer role from April-June
- Job: Driver and Vehicle Standards Agency (DVSA) — External Customer Insight Officer · 2021-12 – 2023-02 · 1y 2mo — Led qualitative and quantitative customer research across DVSA's vehicle and driver services, delivering data-driven insights that informed policy improvements and enhanced customer experiences. Designed and executed end-to-end research projects working to the requirements of internal stakeholders, and maintained customer journey mapping across all DVSA products and services. Key achievements: - Successfully delivered customer insight programs supporting millions of users annually - Analyzed complex datasets using NVivo to provide actionable recommendations to senior stakeholders - Translated customer research into tangible service improvements and operational changes - Built strong stakeh…
- Job: Easygenerator — Senior Revenue Operations Engineer - GTM & AI (RevOps) · 2026-01 – present · 7 mo
- School: The University of Sheffield — BA Economics, Economics · 2014-09 – 2018-06
- School: The West Bridgford School and Sixth Form · 2007-09 – 2014-06
Skills
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