Sam Horsnell

Founder, Foresight | Helping recruitment agencies win more client placements through AI search visibility | Channel Marketer at Eaton

United Kingdom466 followers

Foresight

ex-Oxford Brookes University

ex-BuildPrompt

I’m building Foresight to help recruitment agencies win more client placements through AI search visibility.
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Employers are increasingly using tools like ChatGPT, Perplexity, Gemini, and Claude to research, compare, and shortlist recruitment agencies before they ever visit a website. That creates a new risk for agencies: less predictable search traffic, fewer traditional website visits, and being left out of high-intent hiring queries while competitors are recommended  If AI tools cannot clearly understand what your agency does, where you operate, who you help, and why you should be trusted, you can be missed at the exact moment employers are choosing who to  That is where Foresight comes I help recruitment agencies understand how they currently appear in AI search, where competitors are being recommended instead, and what practical changes can be made to improve their  My work focuses on:- AI visibility audits showing how an agency appears across high-intent employer prompts- competitor and source analysis to understand which agencies AI tools are recommending and why- quick-win and structural fixes across website structure, copy, content, proof, local visibility, and third-party profiles- implementation support, either handled directly or clearly briefed for the agency team to actionThis is NOT SEO with an AI  It is about making an agency easier to understand, cite, compare, and recommend across the tools buyers are increasingly using to decide who to For my current client, I tested 125 prompts across 5 AI models and identified the highest-impact opportunities to improve employer-side visibility. Early targeted improvements have already helped generate employer-side enquiry signals, with further visibility tracking underway. Alongside Foresight, I work in B2B channel marketing at Eaton, focused on strategy, partner marketing, and practical AI adoption across  If you run a recruitment agency and want to see how AI tools are describing you to employers right now, drop me a message!

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FORESIGHTJOB
1. Founder
  4M
EATONJOB
1. Channel Mktg Executive
  1Y 11M
2. Mktg Intern
  11M
MYTENDER.IOJOB
1. GTM Specialist
  1Y 5M
BUILDPROMPTJOB
1. Digital Mktg Specialist
  3M
OXFORDSHIRE MINDJOB
1. Mktg Assistant (Volunteer)
  4M
OXFORD BROOKES UNIVERSITYJOB
1. Module Lead
  9M
OAKMAN INNS & RESTAURANTSJOB
1. Bar Staff
  3M
SAINSBURY'SJOB
1. Customer Service Assistant
  2Y 2M

Job: Oxford Brookes University — Module Lead · 2021-09 – 2022-06 — Responsible for monitoring attendance and performance of students in the Introduction to Accounting Module. Contacted students who had attendance or test performance issues - resulting in 85% of absent students attending seminars which led to test engagement improvement from 60% to 80%. Effectively communicated with students regarding their reasoning for attendance or performance issues and provided contacts, advice and support to ensure that students attended seminars as well as helping students to improve their test engagement.
Job: Foresight — Founder · 2026-04 – present — As founder, I lead the strategy, research, audit process, client delivery, and implementation planning. Current focus areas include: • AI visibility audits across ChatGPT, Perplexity, Gemini, Copilot, and other search/answer tools • High-intent employer prompt testing to understand how agencies appear in AI-led buying journeys • Competitor visibility analysis to identify where other agencies are being recommended instead • Website, content, proof, local visibility, and third-party profile recommendations • Quick-win implementation support for lean recruitment teams • Measurement planning to track visibility changes, employer enquiries, and commercial impact The service is built around a…
Job: BuildPrompt — Digital Marketing Specialist · 2024-06 – 2024-09 — Built an SEO blog engine using ChatGPT, ICPs, and automation workflows to publish 3 weekly long-form blogs, boosting organic traffic by 35–50%. Created high-conversion email nurture sequences using Figma and Hubspot based on lead segmentation (MQL, SQL, library users) with tailored content flows and AI-personalised messaging. Led newsletter content strategy with thought leadership and weekly Substack distribution, increasing average reader time to 3m+. Blended technical automation with creative copywriting to scale marketing output in a resource-light environment.
Job: Eaton — Marketing Intern · 2022-07 – 2023-06 — Agile/SCRUM: Excelled as a marketing SCRUM content developer within the Critical Systems division, responsible for creating scalable master-content. Copywriting: Designated copywriter within the team who was accountable for creating webpage, social media and product description copy, which would then be translated and deployed by different countries and their marcomms channels. Web Optimisation: Built dynamic product family webpages for SEO using Google Keyword Planner to tailor our metadata fields to match our target audience's search results and increase web traffic. Social Media Marketing: Created both organic and paid social media advertisement, directing our content strategy to focu…
Job: Sainsbury's — Customer Service Assistant · 2018-07 – 2020-09 — Adapted to different roles such as ensuring customers and colleagues followed Covid-19 government guidelines by following protocols and company policies. Consistently engaged with customers ensuring excellent customer service, resulting in positive customer reviews left via the Company website. Demonstrated time management and organizational skills by ensuring all store requirements were met.
Job: mytender.io — GTM Specialist · 2025-03 – present — Built Clay.ai workflows for lead enrichment and personalised outbound campaigns; synced into CRM with automated multi-step email sequences (launch in progress). Headed GTM strategy for niche B2B segments in the facilities and construction space — including message development, persona targeting, and outbound logic. Self-taught AI prompt engineering and outbound copy best practices via Clay University, Slack channels, and direct experimentation. Currently running campaign pilots with plans to optimise messaging based on live conversion data (May 2025). Kickstarted our SEO micro-blog strategy to drive inbound traffic through customised prompt workflows. Identified relevant content gaps us…
Job: Oxfordshire Mind — Marketing Assistant (Volunteer) · 2024-02 – 2024-06 — Web Design & Analytics: Created engaging web pages using WordPress, incorporating dynamic elements to drive sign-ups and donations. Utilised Google Analytics to monitor and improve marketing outcomes. Digital Campaigns: Led the #MoveForMentalHealth campaign, managing all stages from content creation to performance tracking using Meta Business Manager and LinkedIn Campaign Manager. Blogging: Wrote compelling blog posts on sensitive topics, ensuring alignment with the charity’s tone and resonating with the audience. Social Media Content Creation: Developed visually appealing social media graphics using Canva and DALL-E3, enhancing the charity’s online presence.
Job: Oakman Inns & Restaurants Ltd — Bar Staff · 2021-05 – 2021-08 — Accountable for the bar service in a 300 seated Restaurant & Bar; provided excellent customer service in a high-paced and pressurized environment. Experienced in managing deliveries and stock control, which were met with a high level of attention to detail. Drove efficient services through effective communication between team members, resulting in the team achieving turnover in excess of £10k per week.
Job: Eaton — Channel Marketing Executive · 2024-09 – present — Owned end-to-end planning and delivery of several contractor events; used Excel and Copilot to optimise limited budgets and delivered over 40+ qualified leads that converted into significant pipeline. Led Copilot AI training sessions for 11+ marketing colleagues, helping improve content workflows, copy creation, and tool adoption across the UK&I team. Drove Eaton’s 2025 electrical wholesaler (EWS) marketing strategy by leveraging partner sales figures, marketing KPIs, and MDF budgets to drive a coordinated, data-driven channel strategy. Onboarded EWS partners to Eaton's Salesforce PRM platform with training demos, test data, and a succinct lead allocation approach which drove net new bus…
School: Oxford Brookes University — Bachelor of Arts - BA, Business Administration and Management, General

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ClayDemand GenerationAEOEmail CampaignsOutreach StrategyClay.aiSEO StrategyCopywritingEmail SequencingChannel MarketingEvent MarketingMDF PlanningAI EnablementAI for MarketingGo-to-Market StrategyB2B MarketingCampaign StrategyAgile MethodologiesAI-Driven ContentCustomer Relationship Management (CRM)Digital Marketing

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Sam Horsnell

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