Saloni Agarwal
I build AI-powered marketing systems for real estate, health & wellness, and B2B brands | Brand Strategy + ABM + GEO | Consultant
Most growing companies have the same three problems. Their brand looks good but isn't converting.
More
Their marketing team is busy but not building pipeline. And their digital presence is invisible where their buyers are actually searching which in 2026 is increasingly AI, not just Google. I fix all three. As a solo consultant with 12+ years across brand strategy, GTM, and digital marketing. I work with real estate developers, health and wellness brands, and B2B manufacturers to build marketing systems that run without an agency on speed dial. Here's what that looks like in practice: - An ABM system that automatically identifies, targets, and nurtures ICPs across LinkedIn and email. - A GEO/AEO content architecture that makes you the answer when someone asks ChatGPT or Perplexity about your category. Because money and clients are on LLMs and AI overviews. Obviously, blending traditional SEO as - A complete brand and GTM playbook in weeks and not in months I build the system in 4–6 weeks. I hand it over fully documented. Your team runs it independently after I leave. No retainer dependency. No agency markup. Just a system that works. If you're a founder or marketing head who's tired of paying for activity instead of outcomes, let's talk.
GTM Index
- CHAMMACHJOB
- Founder & GTM + Brand Stra…5Y 11M
Founder & GTM + Brand Strategy Lead
Chammach
- Built and led a boutique GTM + growth consulting practice for funded startups - Owned commercials and operations: budgeting, pricing, lead -gen, delivery oversight - Partnered with founders on GTM strategy, growth planning, and execution roadmaps - Brought brand thinking into GTM: positioning inputs, messaging direction, and consistency across key touchpoints (lightweight brand systems where needed) - Led cross-functional delivery with designers/content/marketing specialists; outcomes driven through team execution
- RED BATONJOB
- Partner & VP: Brand Strate…4Y 8M
Partner & VP: Brand Strategy & Marketing
Red Baton
- Partner with shared P&L ownership, responsible for building and scaling the Brand Strategy & Marketing practice - Lead brand strategy and identity work (positioning, identity, design systems) and act as a strategic brand and communications partner to leadership teams - Advise organizations on campaign direction, brand expression, and change communications across external and internal audiences - Own senior client relationships and strategic decision-making, including proposals, scoping, quality control, timelines, and delivery oversight - Frequently engaged at moments of organizational inflection, including repositioning, leadership change, and scale transitions. - Built and led a 15+ mem…
- WYSAJOB
- Head Of Mktg9M
Head Of Marketing
Wysa
- Led the marketing function during an early growth phase, partnering closely with product and leadership teams - Contributed to brand positioning, messaging, and early GTM strategy for a mental health product - Set up foundational marketing processes and team structures - Balanced growth priorities with trust, sensitivity, and long-term brand considerations
- LOLLYPOP UX/UI STUDIOJOB
- Digital Mktg Mgr3Y 10M
Digital Marketing Manager
Lollypop UX/UI Studio
- Part of the core growth phase as the company scaled from a 15-member team to 120+, expanding across Bengaluru, Chennai, Dubai, and Vietnam - Worked closely with the founder and leadership team on brand positioning, GTM strategy, and external brand narrative as the studio grew globally - Supported internal and external communications, including founder voice, brand visibility, and market-facing messaging - Partnered with design leadership to strengthen brand presence and credibility across international markets during a key scale-up phase
- HERMOSA - A BRAND FOR EXQUISITE MOBILE COVERSJOB
- Owner1Y 10M
Owner
Hermosa - A brand for exquisite mobile covers
- Founded and ran a small consumer brand, gaining early exposure to product, design sensibility, and customer-facing brand decisions - Managed end-to-end operations during the brand’s formative stage
- VOICE OF CHILDREN NEPALJOB
- Communication & Fundraisin…1Y 6M
Communication & Fundraising Manager
voice of children nepal
- Led communications and fundraising efforts for a child-focused non-profit, working across multiple stakeholders including donors, partners, and internal teams - Planned and executed communication strategies to support organizational visibility, fundraising goals, and engagement initiatives - Managed communications budgets and reporting, and collaborated closely with leadership on strategic priorities - This role built a strong foundation in stakeholder communication, change narratives, and mission-led messaging
- INSTITUTE OF FIELD RESEARCH AND EXPEDITIONS (IFRE)JOB
- Communication Officer11M
Communication Officer
Institute of Field Research and Expeditions (IFRE)
- Supported organizational communications and engagement initiatives in an academic/non-profit environment - Worked with cross-functional stakeholders on communication planning and execution - Built early experience in stakeholder coordination, messaging, and organizational communication
- ITNTIJOB
- Mktg Mgr1Y 6M
Marketing Manager
ITNTI
- Led marketing initiatives supporting regional business growth during an early career phase - Conducted market research and customer analysis to inform marketing and sales planning - Managed small teams and supported go-to-market activities across assigned regions
- Job: Chammach — Founder & GTM + Brand Strategy Lead · 2020-09 – present — - Built and led a boutique GTM + growth consulting practice for funded startups - Owned commercials and operations: budgeting, pricing, lead -gen, delivery oversight - Partnered with founders on GTM strategy, growth planning, and execution roadmaps - Brought brand thinking into GTM: positioning inputs, messaging direction, and consistency across key touchpoints (lightweight brand systems where needed) - Led cross-functional delivery with designers/content/marketing specialists; outcomes driven through team execution
- Job: Lollypop UX/UI Studio — Digital Marketing Manager · 2015-12 – 2019-10 — - Part of the core growth phase as the company scaled from a 15-member team to 120+, expanding across Bengaluru, Chennai, Dubai, and Vietnam - Worked closely with the founder and leadership team on brand positioning, GTM strategy, and external brand narrative as the studio grew globally - Supported internal and external communications, including founder voice, brand visibility, and market-facing messaging - Partnered with design leadership to strengthen brand presence and credibility across international markets during a key scale-up phase
- Job: Hermosa - A brand for exquisite mobile covers — Owner · 2013-12 – 2015-10 — - Founded and ran a small consumer brand, gaining early exposure to product, design sensibility, and customer-facing brand decisions - Managed end-to-end operations during the brand’s formative stage
- Job: Wysa — Head Of Marketing · 2019-11 – 2020-08 — - Led the marketing function during an early growth phase, partnering closely with product and leadership teams - Contributed to brand positioning, messaging, and early GTM strategy for a mental health product - Set up foundational marketing processes and team structures - Balanced growth priorities with trust, sensitivity, and long-term brand considerations
- Job: ITNTI — Marketing Manager · 2009-10 – 2011-04 — - Led marketing initiatives supporting regional business growth during an early career phase - Conducted market research and customer analysis to inform marketing and sales planning - Managed small teams and supported go-to-market activities across assigned regions
- Job: voice of children nepal — Communication & Fundraising Manager · 2012-04 – 2013-10 — - Led communications and fundraising efforts for a child-focused non-profit, working across multiple stakeholders including donors, partners, and internal teams - Planned and executed communication strategies to support organizational visibility, fundraising goals, and engagement initiatives - Managed communications budgets and reporting, and collaborated closely with leadership on strategic priorities - This role built a strong foundation in stakeholder communication, change narratives, and mission-led messaging
- Job: Institute of Field Research and Expeditions (IFRE) — Communication Officer · 2011-05 – 2012-04 — - Supported organizational communications and engagement initiatives in an academic/non-profit environment - Worked with cross-functional stakeholders on communication planning and execution - Built early experience in stakeholder coordination, messaging, and organizational communication
- Job: Red Baton — Partner & VP: Brand Strategy & Marketing · 2021-07 – 2026-03 — - Partner with shared P&L ownership, responsible for building and scaling the Brand Strategy & Marketing practice - Lead brand strategy and identity work (positioning, identity, design systems) and act as a strategic brand and communications partner to leadership teams - Advise organizations on campaign direction, brand expression, and change communications across external and internal audiences - Own senior client relationships and strategic decision-making, including proposals, scoping, quality control, timelines, and delivery oversight - Frequently engaged at moments of organizational inflection, including repositioning, leadership change, and scale transitions. - Built and led a 15+ mem…
- School: Ace Institute of Management — MBA, Marketing and Corporate Communication
- School: Jyoti Nivas College — Bachelor, Business Management; Finance
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Sujan KumarSr Program Manager, GTM Vendor Solutions @ LinkedIn
LinkedInIex-iRunway - Neha V.Brand Transformation | Consumer Growth Strategist GTM & Growth | Architecting revenue engines through Disruptive MarketingSScaling up? I could be your answer.
ex-Welspun Group
- Akhilesh M RamachandranTablet Strategy & GTM Lead - Lenovo WW Consumer Marketing
Lenovo
ex-Hill Road Media Services (P) Ltd.
- Nikolay SobotovichMarketing @Visa || Creative PM & Brand Marketing | GTM Strategy | Fintech, IT & SaaS | Driving Clarity, Growth & Market Influence
Visaex-Alfa-Bank
